Music
2 Chainz Introduces His New Alter Ego In The Luxurious ‘Toni’ Video
Even when he’s adopting a new character, 2 Chainz’s charisma is unavoidable. …
Atlanta trap rap anchor artist 2 Chainz always seems to find a way to make even the most simple video concepts engaging in his execution. In the video for “Money Maker,” he highlighted HBCU marching bands, while in the one for “Quarantine Thick,” a sleepover evolves into a pizza party feeding frenzy. Most recently, he adopted the doppelganger approach for “Can’t Go For That,” playing off fellow ATLien Andre 3000’s video for “Hey Ya!” His latest video from So Help Me God, “Toni,” employs another simple treatment: Chainz lounges on a bed in an opulent mansion while two women twerk and pillow fight behind him.
As I said, it’s a simple concept — but something about it just works. Chainz knows his brand and sticks to it, even when he’s opening up political rallies with rambling speeches and performances of his biggest hits or popping up on a special Atlanta rap icon-themed episode of Celebrity Family Feud. That self-possession benefits him a lot; despite havng to push back the release of his latest album, So Help Me God, he still managed to complete a near-flawless rollout, previewing songs from the album early on NBA 2K21, trading hits with Rick Ross in a good-natured Verzuz battle, and using strategic guest appearances, such as his verse on the remix of Kanye’s “Nah Nah Nah” to keep 2 Chainz on the top of rap fans’ minds throughout 2020. Now that he’s introduced us to “Toni,” it’s almost guaranteed he’ll keep that momentum going thanks to his new alter ego.
Watch the “Toni” video above. Listen to So Help Me God, out now on Def Jam, here.
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“NGMB” by Leonie Sherif unveils a soulful anthem of heartbreak roaring with resilience
Leonie Sherif, an emerging artist from East London/Essex, introduces her latest RnB single, “NGMB,” an acronym for ‘Never Get Me Back.’ This track, produced and penned within Sherif’s home studio, encapsulates the profound emotions associated with personal growth following heartbreak. Sherif skillfully fuses electro RnB with alternative beats, drawing inspiration from influential ’90s artists such as Mariah Carey and Toni Braxton while also incorporating the innovative styles of contemporary producers like Timbaland and The Neptunes, resulting in a sound that is distinctly her artistic identity.
“NGMB” is a cathartic release that explores her most intimate experiences. It features a haunting melody enriched by her vocals, which express a compelling blend of strength and vulnerability, inviting listeners into her emotional landscape. The lyrics are imbued with themes of betrayal and resilience, capturing the bittersweet essence of severing connections with individuals who no longer belong in one’s life. This masterful craftwork mirrors the expedition of discovering the fortitude necessary to progress, even when closure appears unattainable.
Notably, “NGMB” distinguishes itself through its authenticity. Sherif confronts her pain directly, fostering a deeper connection with her audience. Her decision to self-produce this track underscores her commitment to her artistic craft and personal healing. Ultimately, “NGMB” conveys a powerful message regarding loss, serving as a testament to empowerment and transforming pain into strength through every note. It emerges as an uplifting anthem for those who have had to walk away from complicated relationships, leaving them feeling stronger and wiser. Leonie Sherif demonstrates her capacity as an artist, sharing necessary narratives that leave listeners anticipating her future endeavors.
CLICK HERE TO STREAM Leonie Sherif’s “NGMB“ on Spotify.
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Artist Spotlight
Vanda stirs an electrifying vibe through the waves of grief with her recent single “I Don’t Swim”
Emerging from the profound loss experience, Vanda presents a compelling exploration of sonic and emotional landscapes in her latest single, “I Don’t Swim.” This dynamic anthem embodies a spirit of resilience, offering a rich and introspective blend of dance-infused alternative pop. Vanda’s distinctive vocal delivery skillfully captures the duality of grief with the buoyancy of personal growth, creating a transformative auditory experience for listeners.
Following the passing of her best friend, Vanda’s artistic direction undergoes a notable shift. “I Don’t Swim” replaces the introspective alt-pop elements characteristic of her debut album, ‘Sober In Another Life,’ with an energetic, dance-oriented sound that acknowledges underlying pain rather than concealing it. This composition serves as a paradoxical celebration: it possesses the capacity to elicit tears while simultaneously encouraging listeners to immerse themselves in its infectious rhythm on the dance floor.
The electrifying instrumentation and rhythmic beats provide a lush tapestry of shimmering synthesizers, dynamic percussive elements, and cascading melodies, resulting in a soundscape that feels uplifting and intimately personal. Vanda’s fearless lyricism remains strikingly audacious, featuring vivid imagery and profound vulnerability as she navigates the challenging terrain of grief.
The true artistry lies in Vanda’s vocal performance, where each note represents a delicate equilibrium of strength and fragility. It imparts a captivating emotional energy that resonates beyond the song’s conclusion, reaching those in the healing process. With “I Don’t Swim,” Vanda exemplifies her evolution as both an artist and an individual, adeptly maneuvering through life’s complexities with authenticity and elegance. This track functions as a musical lifeline for those seeking solace amidst adversity. Vanda’s journey articulates a resounding message: while grief may surge like relentless waves, resilience has the potential to inspire joyful celebration.
For more information about Vanda, please visit [website].
CLICK HERE TO STREAM Vanda’s “I Don’t Swim“ on Spotify.
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