Music
2 Chainz Introduces His New Alter Ego In The Luxurious ‘Toni’ Video
Even when he’s adopting a new character, 2 Chainz’s charisma is unavoidable. …
Atlanta trap rap anchor artist 2 Chainz always seems to find a way to make even the most simple video concepts engaging in his execution. In the video for “Money Maker,” he highlighted HBCU marching bands, while in the one for “Quarantine Thick,” a sleepover evolves into a pizza party feeding frenzy. Most recently, he adopted the doppelganger approach for “Can’t Go For That,” playing off fellow ATLien Andre 3000’s video for “Hey Ya!” His latest video from So Help Me God, “Toni,” employs another simple treatment: Chainz lounges on a bed in an opulent mansion while two women twerk and pillow fight behind him.
As I said, it’s a simple concept — but something about it just works. Chainz knows his brand and sticks to it, even when he’s opening up political rallies with rambling speeches and performances of his biggest hits or popping up on a special Atlanta rap icon-themed episode of Celebrity Family Feud. That self-possession benefits him a lot; despite havng to push back the release of his latest album, So Help Me God, he still managed to complete a near-flawless rollout, previewing songs from the album early on NBA 2K21, trading hits with Rick Ross in a good-natured Verzuz battle, and using strategic guest appearances, such as his verse on the remix of Kanye’s “Nah Nah Nah” to keep 2 Chainz on the top of rap fans’ minds throughout 2020. Now that he’s introduced us to “Toni,” it’s almost guaranteed he’ll keep that momentum going thanks to his new alter ego.
Watch the “Toni” video above. Listen to So Help Me God, out now on Def Jam, here.
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Sadie Brown delivers a heartfelt illusion of a fake life with her new single “Counterfeit”
At the heart of “Counterfeit” is a tale of love manipulated for selfish purposes, yet still feels captivating. Sadie Brown’s new single “Counterfeit” invites listeners into the deceptive lull of beautiful and bleak love, one that promises everything while lacking genuine vulnerability, ultimately delivering only heartbreak. Brown adeptly illustrates the anguish of being entangled in a romantic relationship that never fully reveals itself, leaving listeners caught between longing and the painful acknowledgment of reality. Through ethereal pop sensibilities and a bittersweet melody, Brown explores the complexity of a “counterfeit love life” alluring yet reserved, a love that’s perpetually poised to “cut its losses.” The outcome is a sonic experience that feels as vast and unreachable as a memory of love gone awry.
“Counterfeit” doesn’t just touch on the hurt that comes from unrequited love; it captures the quiet resignation accompanying it. With “Counterfeit,” Sadie Brown steps into a new creative direction in her music, mixing introspective storytelling with emotional resonance.
Written during the lockdown and produced by Cashybear (Tim Ross, formerly of Cash+David), “Counterfeit” builds a hazy, indie-pop atmosphere that feels grounded and otherworldly. The collaboration with guitarist Jimmy Sims (known for his work with George Ezra) lends a retro warmth, creating swirling riffs that complement Sadie’s soft yet piercing vocal delivery. This subtle instrumentation mirrors the song’s themes: a relationship built on false pretenses, with its sweetness fading away like mist.
Brown draws inspiration from artists like Camera Obscura, Kate Bush, and Lana Del Rey, bringing a charming and restrained sense of vulnerability. Like Joni Mitchell, Brown leans into the contradictions of love, evoking nostalgia but never retreating from the reality of unfulfilled desire. “Counterfeit” is a thought-provoking piece that establishes Sadie Brown as a voice that can authentically convey both the charm and the ache of illusion.
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Indie
“Is Everything Okay?” by Tom Minor drops an anthemic vibe wrapped in a gold question
The newest single by Tom Minor, entitled “Is Everything Okay?” presents a compelling fusion of introspective lyrics and vibrant soundscapes, establishing a unique intersection where self-reflection meets the assertiveness of indie rock. The song commences with an almost casual inquiry, “If you are unhappy and you do not know it, what value does it possess?” This opening lyric serves as both a reflective mirror and a cautionary prompt; it suggests that well-meaning inquiries from others may compel listeners to confront uncomfortable truths they might prefer to overlook while seeking clarity within their complex emotions.
What renders “Is Everything Okay?” particularly noteworthy is Minor’s effective amalgamation of contemplative lyricism with a multifaceted, genre-defying composition. While indie rock sound with splashes of new wave and power pop have a discernible influence, the track ventures into unexpected realms of psychedelic music. Under the meticulous production of Teaboy Palmer, the song radiates the vitality of garage rock, simultaneously incorporating subtle elements of soul and R&B. The arrangement, characterized by vibrant guitar riffs and a fluid rhythmic structure, conveys the emotional depth of the message without appearing overly burdensome. Minor skillfully employs melody to construct an engaging groove that embodies optimism and challenge.
Additionally, Tom Minor’s vocal delivery demonstrates notable sincerity, reflecting his earnest intent to engage with the audience personally while allowing them space to process their emotional responses. By the conclusion of “Is Everything Okay?“, this work emerges as a significant addition to the contemporary musical landscape. It acts as a dialogue that invites contemplation of one’s current circumstances. The composition provides a form of sonic therapy that avoids offering simplistic solutions. This piece may represent Tom Minor’s most substantial achievement to date, as it fosters a more profound understanding among his audience.
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