Artist Spotlight

How Rare Beauty Propelled Selena Gomez to Billionaire Status

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.

1. The Idea Behind Rare Beauty

Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.

A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.

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2. Smart Marketing and Social Media Success

Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.

Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.

3. Strong Financial Growth

The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.

This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.

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4. Media Attention and Public Interest

The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.

5. A Commitment to Mental Health

In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.

Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.

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Artist Spotlight

Alwyn Morrison scales through with new single “Chained”

Alwyn Morrison’s new single, “Chained,” hits hard with its heartfelt message, offering an honesty rare in music today. Written while he was flying to Europe, this song comes from deeply personal experiences and showcases Alwyn’s most vulnerable side yet.

Teaming up with his longtime friend Michael Ales for songwriting and working with producer Michael Carey in Los Angeles, Alwyn creates a sound that feels both rich and simple. The guitar-driven music is full of warmth, exhaustion, and hope.

“Chained” plunges into the complex realities of loving someone who struggles with depression. Alwyn beautifully captures the heavy feelings that come with it, expressing the helplessness, loyalty, and quiet sadness often accompanying such love. His lyrics paint a vivid picture, inviting you to share the emotional journey of navigating the hidden struggles that can tie two people together.

The track’s raw honesty resonates with anyone who has faced challenges in love. It reminds us that sometimes love means standing by someone going through tough times. In “Chained,” Alwyn Morrison captures real human experiences and turns them into music that sticks with you.

For more information about Alwyn Morrison, please visit [website].
CLICK HERE TO STREAM Alwyn Morrison’s “Chained” on Spotify.
CONNECT WITH Alwyn Morrison | Instagram | Facebook |

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Artist Spotlight

Ava Valianti turns self-doubt into art with “Laugh Track”

In her new single, “Laugh Track,” Ava Valianti takes us on a peculiar journey through her thoughts and feelings, which many can connect to. With a mix of dark humor and raw honesty, Ava shares her experience of feeling like life is more of a series of awkward moments rather than a smooth story where she’s the star.

Drawing inspiration from movies and shows that explore deep emotions, like The Truman Show and How I Met Your Mother’s Ted Mosby, “Laugh Track” captures the unsettling feeling of always being on stage, even when nobody’s watching. It resounds with anyone who has sat alone and questioned whether the laughter around them is meant for them or at their expense.

The song combines deeper sounds with a light, catchy vibe, making its heavy themes approachable enough for dancing. Ava’s voice is strong and open, giving each line an authentic feeling that hits home.

“Laugh Track” is a stand-out because it embraces chaos. Ava doesn’t wrap up her insecurity and self-doubt in a tidy package. Instead, she celebrates the messiness of life and finds comfort in the imperfect characters we often see on TV and in ourselves. “Laugh Track” mirrors our experiences. Like the best comedy shows, it makes you laugh, feel uncomfortable, and reminds you that you’re not alone in your struggles.

For more information about Ava Valianti, please visit [website].
CLICK HERE TO STREAM Ava Valianti’s “Dreaming“ on Spotify.
CONNECT WITH Ava Valianti | Instagram | Twitter | Facebook |