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2 Chainz Will Preview Songs From His Upcoming Album Early On ‘NBA 2K21’

Getty Image Basketball and hip-hop go hand-in-hand yet again. …

Atlanta rap icon 2 Chainz is set to release his sixth solo album So Help Me God this Friday after a handful of delays but fans of the “I’m Different” rapper will be able to check out several of its songs early — provided they’ve also got a copy of NBA 2K21 handy. The latest iteration of the premiere pro basketball video game franchise will host an in-game music experience on November 12 giving first access to five new 2 Chainz tracks for 24 hours ahead of the album’s release.

In the press release, 2 Chainz again highlighted the connection between hip-hop, sports, and video games. “I’m always looking at new ways to drop new music and connect with my fans,” he explained. Premiering my music in NBA 2K21 is an incredible, exciting opportunity. Music and sports go hand in hand, rappers wanna be athletes and athletes want to be rappers. 2K has grown into a leading music platform and we wanted to bring the NBA 2K community these hits to ball out to in The City or at the 2K Beach.”

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Chainz has already released a pair of singles for the album with high-profile features: The Lil Wayne-accompanied “Money Maker” and the Mulatto collaboration “Quarantine Thick.” Check out his exclusive preview of new songs beginning 12:00 am on November 12. NBA 2K21 is out November 10 for Xbox Series X and Xbox Series S and November 12 for PlayStation 5. The soundtrack is out on Spotify.

So Help Me God is due 11/13 via Def Jam Recordings.

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Artist Spotlight

“The Tide” by John Doherty stirs an enchanting wave of soulful melodic voyage

John Doherty

The Tide,” John Doherty’s latest single, exemplifies a masterstroke of heartfelt storytelling and evocative soundscapes. The Irish singer-songwriter, renowned for his soulful vocal delivery, effectively merges the intimacy inherent in traditional folk music with a sophisticated contemporary country music style, crafting a vivid atmosphere that resonates with a timeless charm reminiscent of the ocean.

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The composition “The Tide” captivates from its initial notes, sweeping listeners into its wave of introspection and hope. Doherty’s warm vocals, imbued with authenticity, anchor the song as it unfolds melody, accompanied by gentle acoustic strums and a lush instrument arrangement. Co-written with Luca Janzen and enhanced by the expert craftsmanship of producers Tommy McLaughlin and Cormac Butler, the track balances simplicity with cinematic depth.

Lyrically, Doherty articulates the cyclic nature of life, love, and resilience. “The Tide” is employed as a profound metaphor, its fluctuations paralleling human challenges and triumph achievements. His poetic delivery transforms the song into an emotional voyage, where every lyric feels like a personal conversation dialogue. The production is exceptional, featuring intricate layers of melody and harmony that evoke the experience of standing on the shores of the Irish coastline. The influence of Doherty’s extensive touring, including stints performances alongside notable artists such as James Bay and The Staves, is discernible in his polished yet unfiltered authentic artistic approach.

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The Tide” is an auditory invitation for reflection, encouraging listeners to find solace in the rhythms of nature and life. Regardless of one’s musical preferences, whether a folk purist or a country aficionado, this track is bound to leave an indelible mark. Engaging with it will reaffirm why John Doherty’s artistry is an exceptional and worthwhile experience you won’t regret.

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For more information about John Doherty, please visit [website]. 
CLICK HERE TO STREAM John Doherty’s The Tide on Spotify.
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Music

Clay and Kelsy Embrace Darkness and Light in Transformative EP ‘I am’

Clay and Kelsy

Clay and Kelsy, the innovative pair at the forefront of Los Angeles’ indie music scene, present their latest project: the emotionally charged and sonically intricate EP, ‘I am’. This work consists of five tracks that delve into the complexities of doubt, emotional pain, and the intricacies of self-discovery, addressing the multifaceted nature of the human experience—from heartache to resilience.

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The EP opens with “Insecure,” a raw sonic narrative that unpacks themes of waning self-confidence. Following this, “You Hurt Me” delivers a poignant exploration of betrayal, characterized by its evocative lyrics and dynamic arrangement. The track “I Miss You” amplifies the emotional landscape with its soulful introspection, articulating the challenges of grief and attachment faced while letting go. In “Memories of Me,” the duo addresses the profound weight of despair, tackling themes of existential fragmentation and mental health struggles with brutal honesty.

The titular track, “I am,” emerges as a pivotal moment within the EP—serving as a testament to survival, growth, and the journey toward self-acceptance. This piece balances the turmoil of past experiences with an optimistic outlook on future endeavors, ultimately acting as a powerful affirmation of resilience and readiness to confront forthcoming challenges.

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Clay and Kelsy’s exceptional storytelling is complemented by their innovative integration of electronic soundscapes with soulful lyrics and instrumentation, transforming ‘I am’ into a cathartic listening experience. As artists, producers, and co-founders of CKI—an initiative championing women’s empowerment and amplifying underrepresented voices—they infuse their work with authenticity and creativity. ‘I am’ signifies a significant evolution in their artistic trajectory, and the anticipation for their next steps is palpable within the industry.

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