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Machine Gun Kelly Blasts Musicians Using Sadness As A Marketing Tool

In the entertainment industry where artists are molded to become a certain “type” to be marketed to the masses, authenticity is a rare find. Even some of our favorites have played the game in order to gain sympathy from fans to increase their popularity or sell records, and Machine Gun Kelly is calling them out. The rap-rocker caught up with Kerrang! recently and discussed being an authentic artist in a sea of others who use emotional triggers to collect sympathy.

“Some musicians are honest… they’re honestly annoying,” Machin Gun Kelly told the publication. “They f*cking cry about everything as a marketing tool and leave no space for people like me who’re like, ‘Yo, I actually never f*cking cry about shit that I wanna cry about, but here I am today ready to cry about some sh*t.’ But I won’t do it because you f*cked the whole landscape up because you’re f*ckin’ crying and went you to your label with a marketing campaign like, ‘Hey, here’s my strategy, I’m gonna f*ckin’ tweet every day about how much I f*cking hate myself and how sad I am and rack up the sympathy vote.’”

MGK added that he strives to be an artist that doesn’t rely on deceiving his fans. “If I’m such an inspiration to somebody, as sad as I am, aren’t I supposed to show that there’s resilience in that sadness? Aren’t I supposed to show that you’re supposed to smile through it?” he asked. “I know the internet’s great, but it doesn’t need to necessarily be the form of how I’m going to let my diary out.” Who do you think he was talking about?

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Artist Spotlight

Billy Chuck Da Goat finds his flow on new release “Vibez”

Billy Chuck Da Goat’s latest release, “Vibez,” has a laid-back, hypnotic bounce that makes it easy to listen to without ever feeling empty. It makes a place where calmness and quiet confidence come together.

“Vibez” was made on purpose, but it also sounds simple. Billy Chuck’s smooth delivery flows through the production without rushing or pushing anything. Instead, he lets the rhythm breathe, allowing people to get into the song at their own pace. This laid-back energy is the best part of the song, nothing feels forced, which is exactly what it’s trying to do.

The track changes to fit whatever you need it for, like a late-night drive, a focused workout, or a way to unwind after a long day. It has a quiet edge of confidence, it’s not loud or bragging, but it’s steady and sure of itself.

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François Marius and Bérénice creates a tender acoustic pop confession with “Billie Jean”

François Marius’ latest release, “Billie Jean (Acoustic Version),” cuts to the quick and lets raw emotion take over. What you get, ultimately, is a personal pop experience that feels closer to a secret than to either a spoken-word show or a performance. The initial soft strum of an acoustic guitar creates a mood that is soft, sweet, and quietly interesting. It’s a full-throated, backbones-out piece, and every note is screaming its potential. It’s simple but riveting, and it proves that sometimes less is more.

François Marius and Bérénice’s voices sound right together, their voicings intermingle so naturally that they seem accidental or spontaneous, harmonies that emerge from nowhere. The way they speak to one another is very, I mean, they really love each other. That even makes the track seem like a conversation about feelings.

The two artists are clearly close. Romance and Eros are not just ideas, and they inhabit every note that lingers and every minuscule shift in tonality. The harmonies soar effortlessly over the acoustic foundation, a blend of sweetness and strength. It’s a sign of strength and also of a willingness to be hurt.

“Billie Jean (Acoustic Version)” is stripped of any fancy production or theatrical effects, it wins you over with its frankness and forthrightness. Sandy François Marius’s impersonation is fresh and real, endowed with depth and softness thanks to Bérénice’s presence, which definitely makes everything more perfect. This acoustic performance serves as a stark reminder of the elements that do connect people: the singer, his guitar, and a story from the heart.

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