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Crips Go Forward In Filing Trademark For Nipsey Hussle’s Catchphrase
Already an association known to be entangled in high-stakes rivalries, the Los Angeles, California-founded Crips have brought their signature tenacity against an unexpected outlet: rapper Nipsey Hussle’s legacy.
Hussle (born Ermias Joseph Asghedom) was a long-time Crip affiliate. He was shot and killed on March 31st, 2019.
The next day, April 1st, the official Crips LLC filed to trademark Hussle’s signature phrase, “The Marathon Continues,” coming from the same name of one of his early mixtapes. Samiel Asghedom, Hussle’s brother, provided backlash at the Crips’ application for the trademark.
According to Bossip, the LLC stated in response, “The Crips organization has long used the phrase ‘The Marathon Continues’ as our ideology slogan in the past. Ermias, became a well-known Crip and the phrase became popularized.”
David McNew/Getty Images
The rekindling of this conflict may surprise some, as corporate communications director for the Crips LLC, William King Hollis, is cited as having said last summer, “We are deeply sorry for any disruptions and melee that the trademark acquisition may have caused to his family, friends and fans.”
Additionally, Hollis claimed that he was in contact with Nipsey prior to his death and that they both concluded they should work on a collaboration involving the phrase.
The trademark application remains in court and has yet to receive a definitive approval or denial.
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Kyle Ashen’s sun-drenched recollection with new release “That Local Girl”
Kyle Ashen’s latest release, “That Local Girl,” is a gorgeous trip down memory lane, a country single that explores that golden glow of memory, like flipping through old photographs touched by salt air and summer sunlight. It’s warm, cinematic, and deeply relatable, a song about the kind of love story that never quite goes away, even as time moves on.
“That Local Girl” is filled with imagery that quickly takes the listener into a world they can walk right into. You got a blonde-haired, blue-eyed girl on a boardwalk street by the ocean, a souped-up truck driving through town, neon lights reflecting off the ocean breeze, and the electric innocence of young love burning in the background.
But under all that cutesy trapping is something more than that, longing. Some people, some places that leave permanent marks on Kyle Ashen and us know that. What’s so brilliant about this song is that it marries those two ideas, making love and hometown memory feel beautifully inseparable. Sometimes you miss a person. And with that person, you miss an entire version of life. “That Local Girl” is more than a country love song from Kyle Ashen. He is a living postcard from the past, sun-faded, bittersweet, and glowing with feeling. A reminder that summers pass by, but some memories stay with us forever.
Connect with Kyle Ashen on Spotify || Instagram || Facebook || Youtube
Artist Spotlight
ECHOFLIP inspires faith and fire with triumphant anthem on “Kingdom Rise”
ECHOFLIP marches forward with commanding purpose on “Kingdom Rise,” a single that not only demands attention but also commands it. Driven by pounding drums, soaring melodic textures, and full-conviction lyricism, the song arrives like a battle cry with the heart of worship. Bold and energized and spiritually charged from beginning to end.
“Kingdom Rise” is street realism meets kingdom vision at its heart. It’s got grit in its pulse but grace in its message as well. Each bar rings with resilience with ECHOFLIP, a record that embodies struggle, perseverance, and steadfast faith in the face of adversity. The result is music that is rooted in reality while reaching for something much larger.
What makes the single particularly compelling is how seamlessly it combines high-energy Christian trap with uplifting spiritual themes. The hard-hitting production has edge and urgency, and its faith-centered focus gives it soul. It’s motivational without being pushy. Worshipful without momentum loss, without losing authenticity. Ideal for trap gospel, inspirational rap, and urban playlists that aim to uplift as much as energize, “Kingdom Rise” delivers on all fronts. It moves the body, it sharpens the mind, it stirs the soul.
Connect with ECHOFLIP on Spotify
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