Fashion

How to Write a Great Speech, According to Obama’s Speechwriter

Sarah Hurwitz served as head and senior speechwriter to first lady Michelle Obama and President Barack Obama. Here, she shares 11 tips to master the art form of speechwriting….

It was the summer of 1998, the end of her junior year of college, when Sarah Hurwitz fell in love with the art form of writing the perfect speech, having scored an internship at the White House in Vice President Al Gore’s speechwriting office. “Every day, his staff used words to move, inspire, comfort, and empower people,” she recalls. “I still can’t imagine a better way to spend a career.”

And what an extraordinary career Hurwitz’s has been. After graduating from Harvard Law School, she became the chief speechwriter for Hillary Rodham Clinton on her 2008 presidential campaign. Eventually, she returned to the White House, serving as the head speechwriter for first lady Michelle Obama and as a senior speechwriter for President Barack Obama between 2009 and 2017.

Here, Hurwitz shares 11 nuggets of speechwriting wisdom that she’s garnered along the way so that you can shine at your next public address, whether that be a televised political debate, a work presentation, or a toast at your best friend’s wedding.

1. Channel the person who is speaking

The true art of speechwriting isn’t scripting someone—it’s channeling their voice. My first step when writing a speech for Mrs. Obama would be to sit down with her and ask, “What would you like to say?” She knows who she is, and she always knows what she wants to say. She’s also a naturally gifted speaker and writer, so I’d transcribe as she talked, forming the basis of the first draft.

2. Research and understand your audience

Who are you talking to? What are they concerned about? Why are you speaking to them? How well do they know you? What’s the venue? If Mrs. Obama was speaking at a university, for example, it was important to understand the history and student body of that university. If you’re giving a toast at your best friend’s wedding, you need to know if you can tell a story that’s a bit edgy or if their family will get offended.

3. Know that structure is destiny

If you have a bad structure, you can’t have a good speech. Every paragraph should flow logically from one to the next. When I’m trying to figure out the structure of a speech, I’ll often print it out and cut it up with scissors so I can move parts around. It’s only then that I realize the order is wrong or I see that I’m repeating myself or I notice that certain passages could be combined.

4. Seek multiple opinions

It’s really important to ask other people to look at your speech—as many as possible, especially if you’re speaking to a community that you don’t know well. You need to find someone from that audience who understands its cultural sensitivities and norms so you speak in a way that inspires people rather than causing offense.

5. Throw the rulebook out of the window

Writing to be read and writing to be heard are two very different skills. Spoken language doesn’t need to conform to grammar and punctuation norms. I often use ellipses instead of commas to indicate pauses because they’re easier to see. It’s fine to space things weirdly on the page or add notations if it helps you—all that matters is how the words sound coming out of your mouth.

With that in mind, you should edit out loud. Don’t just sit looking at your computer screen—print the speech out, practice delivering it, and edit as you go.

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Air Jordan 3 “Paris” Reportedly Trades Elephant Print for Damask

Jordan Brand may be preparing to drop a special Air Jordan 3 dedicated to one of the world’s most recognizable cities. Landing in June 2027, the Air Jordan 3 “Paris” comes with a unique design that ditches the usual elephant print. Instead, the rumored edition is said to feature damask detailing, special Paris-inspired branding, and a limited drop focused on the French capital.

The first word comes from @zSneakerHeadz, but Jordan Brand has not confirmed the sneaker yet. A mockup is currently circulating, so the final look may differ. That said, the described design is an interesting direction for the Air Jordan 3, especially for fans used to seeing elephant print as one of the silhouettes hallmark visual elements.

The shoe is said to feature a white tumbled leather upper with a navy rubber outsole. The most noticeable change is replacing the traditional elephant print with a damask print. The pattern is reportedly on the toe and heel, with another section next to the Jumpman logo on the tongue. The treatment gives the sneaker a different visual character without straying from the Air Jordan 3’s recognizable structure.

More branding is expected to tie the release closely to its namesake city. The mudguard is said to have the wording “Jordan Paris Family 91, 92, 93, 94,” while the heel is said to have “NIKE PRS.” The details give the shoe a more specific identity than a simple colorway, with the reported inscriptions presenting it as a tribute to Paris and its role in the Jordan Brand story.

The sneaker is expected to be released in men’s sizing and will carry the style code JJ3727-100. It retails for $230 and will be available in select Jordan Brand stores in Paris. If the release details are accurate, the limited distribution may make the pair tough for sneaker fans outside the city to get their hands on. But the brand has not confirmed the information that has been reported, and the image shown is a mockup and not an official product reveal.

The Air Jordan 3 “Paris” is also expected to join a growing list of regional releases such as the Air Jordan 3 “Middle East.” These projects give Jordan Brand the chance to attack the same silhouette through various regional themes, not just the usual retro colorways. The damask pattern with city-specific branding would, in this case, make the Paris edition clearly distinct.

This classic Air Jordan 3 shape combined with a strange pattern is bound to appeal to collectors. The expected Paris-only distribution adds another layer of exclusivity, although the final release details have yet to be confirmed. If the June 2027 launch comes to fruition as described, the Air Jordan 3 “Paris” could be one of the more unique regional editions on Jordan Brand’s calendar.

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Nike LeBron 24 “Christmas” – Holiday Collection Gets Grinchy Green Look

Nike Basketball’s holiday collection is starting to take shape, and LeBron James’ latest signature shoe is bringing a particularly loud look to the seasonal crop. First-look images of the Nike LeBron 24 “Christmas” have surfaced, showcasing a black and electric green colorway with metallic silver accents. The rumored Grinch-inspired direction of the upcoming release is shaping up to be one of the more unique additions to Nike’s Christmas footwear collection.

The shoe will be dropped on December 4 for $200. Its most striking feature is the electric green colorway, which gives the design a strong visual identity. Black is used on the upper for contrast, and metallic silver is seen on the Swoosh near the heel. Another contrasting touch comes from a red logo on the tongue, offering a subtle nod to holiday colors within the overall aesthetic. The shoe continues the theme with a green rubber outsole below.

Aside from the looks, the LeBron 24 “Christmas” also features performance elements associated with the broader LeBron 24 line. The outsole has a Zoom Turbo unit that is said to keep the shoe light and quick. That bit gives the holiday edition purpose beyond just its seasonal styling, keeping it tied to the basketball performance direction of the signature series.

The Grinch concept is part of a larger “naughty list” theme that also includes the Sabrina 4 and Book 2. Rather than treating the LeBron 24 as a standalone holiday release, Nike seems to be building a connected seasonal collection around the idea. The electric green colorway fits that direction, making the shoe pop while giving the broader theme a recognizable visual thread.

The first glimpse of the sneaker came via a 360-degree video Nike shared. The audience got a first look at the color blocking and design details as the shoe was presented from various angles. A handful of basketball creators also got a sneak peek at the pair earlier on a trip to Nike headquarters, helping build the early hype around the release.

The style code is IO8205-300 and the shoe is expected to drop in men’s sizing through Nike and select retailers. The December 4 date and $200 price point give us a sense of what to expect, but the information provided doesn’t list every retailer that will sell the sneaker.

The Nike LeBron 24 ‘Christmas’ is holiday-themed and performance-inspired for LeBron’s signature line, featuring a bright green colorway with silver details, red tongue branding, and an outsole with Zoom Turbo cushioning. Its Grinch-inspired theme also fits clearly into Nike Basketball’s broader seasonal plans. If you’re a fan of the brand’s Christmas releases, this pair is already making a strong first impression.

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