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Spotify Will Let Artists Promote Their Music In Listeners’ Algorithms On One Condition

Getty Image The streaming service is testing out a new tool which allows musicians to prioritize their songs on autoplay. …

Just a week after over 4,000 independent artists backed a campaign that pressures Spotify to pay artists more per stream, the service announced a new feature that poses another disadvantage to smaller artists. Spotify announced they will begin allowing artists to promote their music in your personalized algorithm — only if musicians agree to take a smaller cut of streaming royalties.

Spotify made the announcement in a press release Monday. Calling the feature a “new experiment,” they explained that “artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions.”

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Per Spotify’s blogpost, which Gizmodo noted as “carefully worded,” the streaming service wrote that artists will be taking a cut of royalty payouts. “Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”

Spotify then went on to clarify that if a song isn’t performing well with listeners, they will pull the song from its algorithm placement. “Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear,” they wrote. In other words, artists cannot ensure priority even if they agree to take a smaller cut of royalties in exchange for taking advantage of the feature.

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This new tool will not factor into listener’s Discover Weekly playlists, which is a curated cluster of music the streaming service’s algorithm has deduced a listener will enjoy based on their streaming history. The feature will only apply to radio and autoplay services, though Spotify did note they may eventually expand it to “other personalized areas” of their platform.

Read Spotify’s full blog post here.

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Artist Spotlight

“CALLOUS” by OIEE evokes a hypnotic dark pulse of artistic synergy

OIEE

A collaboration that commenced with mutual respect has evolved into a captivating endeavor with OIEE’s new single, “CALLOUS.” This composition represents a masterclass in sonic defiance, wherein elements of house, tech house, and dark electronica converge in a compelling display of innovation with relentless energy. It signifies a significant advancement, illustrating the creative prowess of the talented Hungarian producer. From the initial pulse, the track captures attention, akin to a whisper that transforms into a roar delicate yet unyielding, sleek yet profoundly primal.

Born out of a serendipitous encounter at the Most Wanted: Music Conference in Berlin, “CALLOUS” embodies the energy of that creative moment. OIEE collaborates with Nomé to present a track that transcends a typical remix, positing that genres are merely suggestions and that boundaries exist to be transcended.

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The production demonstrates meticulous craftsmanship, with each rhythmic beat striking firmly like a deliberate action. Eerie melodies weave through the mix, cultivating an almost hypnotic tension. OIEE’s distinctive method of sound layering is evident, producing an intricate and intense soundscape. The contribution of Nomé infuses a subtle unpredictability, rendering the track a dynamic entity that evolves with each listening experience.

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What renders “CALLOUS” particularly unique is its capacity to transport listeners to a vibrant Berlin nightclub at 3 a.m. while simultaneously pushing the limits of creative imagination. It compels individuals to dance while provoking intellectual engagement, an infrequent combination within electronic music. Through “CALLOUS,” OIEE asserts his capability to challenge and redefine established norms within the genre. This composition exemplifies electronic music with a compelling intensity that captivates its audience. As OIEE continues to navigate new creative paths with his distinctive approach, this track generates anticipation regarding the trajectory of his future artistic endeavors.

 

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For more information about OIEE, please visit [website]. 
CLICK HERE TO STREAM OIEE’s CALLOUS on Spotify.
CONNECT WITH OIEE | Instagram | TikTok | Facebook |

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Artist Spotlight

“NGMB” by Leonie Sherif unveils a soulful anthem of heartbreak roaring with resilience

Leonie Sherif

Leonie Sherif, an emerging artist from East London/Essex, introduces her latest RnB single, “NGMB,” an acronym for ‘Never Get Me Back.’ This track, produced and penned within Sherif’s home studio, encapsulates the profound emotions associated with personal growth following heartbreak. Sherif skillfully fuses electro RnB with alternative beats, drawing inspiration from influential ’90s artists such as Mariah Carey and Toni Braxton while also incorporating the innovative styles of contemporary producers like Timbaland and The Neptunes, resulting in a sound that is distinctly her artistic identity.

NGMB” is a cathartic release that explores her most intimate experiences. It features a haunting melody enriched by her vocals, which express a compelling blend of strength and vulnerability, inviting listeners into her emotional landscape. The lyrics are imbued with themes of betrayal and resilience, capturing the bittersweet essence of severing connections with individuals who no longer belong in one’s life. This masterful craftwork mirrors the expedition of discovering the fortitude necessary to progress, even when closure appears unattainable.

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Notably, “NGMB” distinguishes itself through its authenticity. Sherif confronts her pain directly, fostering a deeper connection with her audience. Her decision to self-produce this track underscores her commitment to her artistic craft and personal healing. Ultimately, “NGMB” conveys a powerful message regarding loss, serving as a testament to empowerment and transforming pain into strength through every note. It emerges as an uplifting anthem for those who have had to walk away from complicated relationships, leaving them feeling stronger and wiser. Leonie Sherif demonstrates her capacity as an artist, sharing necessary narratives that leave listeners anticipating her future endeavors.

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CLICK HERE TO STREAM Leonie Sherif’s NGMB on Spotify.
CONNECT WITH Leonie Sherif | Instagram | Twitter | Facebook |

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