Fashion
Molly Goddard Launches Bridal With 12 Other-Worldly Wedding Dresses
Molly Goddard, London’s queen of tulle, has launched 12 wedding dresses with room for customisation. The Molly Goddard bridal price range, from £1,800 for simpler wedding dress styles to £10,000 for the ornate bridal pieces, opens up Molly Goddard bridal to…
It’s no surprise that Molly Goddard, London’s queen of tulle, has been eyeing a move into bridalwear for some time. At Goddard’s pared-back but utterly joyful spring 2021 show, the designer told British Vogue that wedding dresses seemed like a “no brainer” for the brand. Many of her friends have walked down the aisle wearing an adapted Molly Goddard spring 2018 style with smocking at the waist and a simple square neckline. A stream of customers navigating pandemic nuptials have also looked to the label for fantastical off-the-rack pieces to say I do to. Now, one of Britain’s brightest fashion stars is unveiling 12 exquisite ivory, cream and white pieces made for modern brides looking for dramatic homespun designs over traditional frou frou.
“It’s a big undertaking making someone’s wedding dress,” says Goddard over the phone from her east London studio, an old umbrella factory that was once Wolfgang Tillmans’s UK base. “By creating 12 designs with slight room for customization, it’s a straightforward way of doing bridalwear that’s more feasible for us and for our customers.” Each of the creations—from the frothy Simona dress made for dance-floor twirling to the business-at-the-top, riotous-ruffles-down-below Aidah shirt dress—can be tweaked in fit, color and material, with delectable ribbon trim also offering a bespoke feel. The price range—from £1,800 for simpler styles to £10,000 for ornate pieces that take a week to create—also opens up Molly Goddard bridal to a wider audience than most traditional wedding designers.
At the heart of the romantic collection is a sense of lightheartedness. “I’m not belittling marriage, but there has to be an energy to it that’s not stern or serious,” says Goddard, who is engaged herself. “You can dance and move in all the dresses.” Metallic blue strappy shoes and veils that can be dyed a myriad Molly Goddard hues also inject joy and originality into the line-up, which will appeal to brides who, like the designer herself, are keen to avoid a cookie-cutter look.
Goddard, who is weighing up whether to design a simple wedding dress for herself or to create the biggest tulle dress the world has ever seen, says the bridal edit has been “a nice way of seeing all the options” for her own big day. For Molly Goddard fans who will find it impossible to choose between her new confections, she points to the Aubrey and Violet models, which are “comfortable and easy, yet feel really special and can be hemmed to wear again and again.”
“It has been interesting putting together a smaller collection and thinking about different people’s desires, as opposed to one theme,” muses Goddard on the experience of communicating more with her customers throughout the process. Her most high-profile wedding dress commission to date was for Agyness Deyn, an experience she describes as “laid-back and lovely,” with just one stress-free fitting. If Goddard can imbue all brides with that same sense of calm, while enveloping them in the most wonderful fabrics, she’ll have customers queuing around the block. Consider her the anti-bridezilla option for cool girls who’d rather wed in riotous ruffles than traditional lace.
See the 12 Molly Goddard bridal designs, styled by Alice Goddard and photographed by Benedict Brink, below.
This article originally appeared on British Vogue.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
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Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
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