Artist Spotlight

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; “Smile,” “Sunrise,” “Choked Out” and “Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.

“Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:

“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.

I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.

M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.

M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.

In May, M.A.G.S. announced he will be embarking on The Happy Fits’ “What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.

M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Beg” music video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.

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Artist Spotlight

Amanda Fagan unveils lost love and regret on latest release “Forever Yearn”

Amanda Fagan‘s latest release, “Forever Yearn,” is a tragic love story of pride, lost opportunity, and the harrowing knowledge that some mistakes can never be undone. A young couple at heart, wild and almost in love, but whose pride prevents the relationship from flowering. Their story doesn’t end with seeing what went wrong. It hurts more because you don’t see it for years.

“It’s a song about breaking cycles, but the characters are caught in the consequences of their choices. They learn from their mistakes, but knowledge cannot change the past. What remains is the longing for each other, which gives the song its emotional weight and its title, “Forever Yearn.”

Inspired by Emily Brontë’s Wuthering Heights, the song feels like a love story that never gets old. Fagan’s premise blends regret and longing, showing how pride can linger long after an alternative decision could have changed everything. So “Forever Yearn” is less about lost love than about two people wondering what might have been.

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Artist Spotlight

iLLLACAT brings sharp bars and catchy production with latest release “Like Dat”

iLLLACAT drops “Like Dat,” a Hip-Hop cut with punchy production, percussion, and synths that give the record movement. Bookie comes on the track and sets the tone immediately with the hard lines, “Get out of my face with the gas, we’re on the chase for the cash, if you’re moving fake I’ll pass, I’ll pack it, and I’ll put it in a bag.” The delivery is right there in the money, the movement, and staying away from anything fake.

The production leaves plenty of space to land those words. Percussion powers the track with synths adding another layer to the beat, a backdrop for the straight-up vocal approach. “Like Dat” maintains tight energy and, instead of overcomplicating its message, lets the verses do the work in terms of personality.

The line, “Steady making money while smoking a pain killer” provides another memorable moment and an insight into the attitude that runs throughout the record. iLLLACAT brings us “Like Dat”, a pure hip-hop joint with Bookie on the track. A catchy production that stays sharp, an assertive voice, memorable lines, and enough rhythmic punch to keep the record moving.

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