Music

ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video

Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”

Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.

Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.

Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.

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Artist Spotlight

The Tree Rats Unleash Heartfelt Rock Anthem “Heart Reaper” Ahead of Debut Album Release

The Tree Rats, a band renowned for their ability to blend sonic narratives that resonate with the deep recesses of the soul, are on the verge of disrupting the music industry with their latest single, “Heart Reaper”. Serving as a precursor to their much-awaited debut album, “Scurry”, this track offers a tantalizing glimpse into the raw emotions and infectious energy that define The Tree Rats’ signature sound.

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Artist Spotlight

Catch The Temblors’ Latest Musical Voyage: “I Missed the Boat” Sets Sail with Heartfelt Emotion

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The instrumentation is noteworthy, as the band deftly navigates the waters of indie music with finesse. The song’s somber undertones are painted on a canvas of melancholy with each note being a brushstroke. It’s a testament to the power of music to transport listeners to distant shores, where emotions run deep and melodies linger long after the final chord has faded.

“I Missed the Boat” is a sea shanty for the modern age, reminding us that even in our darkest moments, there’s beauty to be found in the depths of the human experience. The imagery of a lone mermaid serenading her lost sailor love amidst the crashing waves and endless expanse of the sea is enchanting and timeless. The song is a true masterpiece that showcases The Temblors’ technical prowess and musical artistry.