FEYE’s rise from corporate climber to pop sensation has been swift and striking since launching her music career in 2023, quickly making waves with two critically acclaimed EPs. With “River,” her third single, she masterfully channels the tumultuous currents of relationships into an upbeat pop masterpiece, establishing her growing talent as an artist and songwriter and solidifying her reputation as a formidable new voice in the pop scene. Written by Uta Mahler and Ela Querfeld and produced by Jack Gourlay in Kent, UK, “River” seamlessly blends European songwriting finesse with British production polish.

“River” maintains this momentum by exploring emotional connections with Feye’s polished voice that effortlessly glides over the upbeat instrumentation. It embodies strength and shared vulnerability, shining through Feye’s fresh and familiar sound echoes, making “River” an anthem for anyone going through the different phases of relationship challenges, with an empowering message that resonates particularly with women of all ages.

The song features exceptional chord progressions, reflecting Gourlay’s dynamic production and high-quality pop rhythms. Drawing influences from artists such as Harry Styles, Dua Lipa, Freya Ridings, and Holly Humberstone, it encapsulates emotive lyrical themes that capture the essence of human struggles in forming deep, meaningful connections. Set against infectious melodies, the song promises to leave a lasting impression. As Feye prepares for an upcoming tour across Germany and the UK, “River” stands out as a track that will undoubtedly contribute to expanding her fan base. Through “River,” Feye delivers a captivating sonic experience that resonates deeply with the audience.

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Keep For Cheap’s latest single, “FedEx,” seamlessly integrates their distinctive “prairie-rock” style with deeply personal storytelling, resulting in a track that is both introspective and invigorating. The band, hailing from the Midwest, gives a sneak peek into their highly anticipated sophomore album, “Big Grass,” set for release in August 2024.

“FedEx” delves into the complexities of life in contemporary America, offering a perspective seen through the eyes of a young girl searching for wonder amidst chaos. The song’s narrative, inspired by a real-life incident involving a FedEx truck during a tour in North Dakota, serves as a poignant metaphor for the unpredictable and often contradictory nature of our world.

What distinguishes “FedEx” is its raw, stream-of-consciousness approach, capturing the essence of touring rural America as an openly queer band. The lyrics poignantly address the overt and covert judgments faced by queer artists, particularly in regions where discriminatory legislation and a lack of safety for queer and trans individuals are prevalent. The track’s intense, driving energy mirrors the anxiety fueled by the rise of fascism and xenophobia, yet it also resonates with a determined effort to discover beauty and wonder in humanity.

Keep For Cheap’s adeptness at weaving a compelling narrative into their music reflects their growth as artists and storytellers. “FedEx” is not just a song; it’s an anthem for resilience and hope in the face of adversity. As the band progresses along their journey, this single stands as a testament to their unwavering spirit and commitment to creating music that strikes a chord with their experiences.

With “FedEx,” Keep For Cheap presents an exceptional track and cements their status in the prairie-rock genre as a band to keep a close eye on.