Music
Eminem Drops “White Rapper” Merch with White Castle in Hilarious Collaboration!
If you caught Eminem‘s latest music video for “Tobey,” you might have noticed a surprising cameo by a White Castle restaurant. Turns out, it was no random inclusion but a teaser for his latest merch collaboration. Eminem has teamed up with White Castle for a limited-edition “White Rapper” merchandise drop, now available on his website, shop.eminem.com.
This quirky collection features just two items: a white t-shirt and a white and black trucker hat. Both pieces sport the iconic White Castle logo, cleverly rebranded as “White Rapper.” The t-shirt also boasts the phrase “ESTABLISHED IN 1972” – a nod to Eminem’s birth year, replacing the original 1921 founding date of the burger chain. The shirt also features the playful tagline, “Buy ’em by the ‘Sack.’”
Fans will need to act fast, as these items are in limited production. The hat is priced at $30 and will ship out on August 16, while the $35 t-shirt will follow on August 30. Sizes range from small to double XL.
In addition to the merch drop, Eminem is set to release his next studio album, The Death of Slim Shady (Coup de Grâce), this Friday, July 12. The album, led by singles “Houdini” and “Tobey” featuring Big Sean and BabyTron, has kept fans buzzing with anticipation. Though the full tracklist and guest features remain a mystery, leaked info on Apple Music has only heightened the excitement.
The album artwork is both clever and striking, depicting Slim Shady in a body bag, hinting at the possible end of his notorious alter ego. This bold visual, combined with the cheeky “White Rapper” merch, showcases Eminem’s unique blend of humor and creativity.
What do you think of this unexpected collaboration between Eminem and White Castle? Are you planning to snag any of the merch? How excited are you for The Death of Slim Shady (Coup de Grâce)? Share your thoughts in the comments and stay tuned to Honk Magazine for all the latest Eminem updates and more music news.
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Artist Spotlight
Elijah Noida to Release New Single “Shikari” on September 30th
California-based artist Elijah Noida is set to release his latest single, “Shikari,” on September 30th. The track delves into themes of survival and the quest for truth, offering a fresh and captivating narrative. With roots in Siberia, Elijah moved to California in 2017, chasing his dream of becoming a music superstar. Now residing in NoHo, he is fully immersed in the American music scene, creating and living the life he loves.
“I moved from Siberia to California to follow the damn dream of becoming a superstar, like my favorite music bands that I listened to when I was a teenager.” – Elijah Noida
Accompanying the release of “Shikari” is a thrilling music video that takes viewers on a suspenseful journey. In the video, Elijah uses special glasses to uncover hidden threats among us, revealing reptiles and aliens disguised as everyday people. This gripping visual narrative complements the song’s intense message, promising to change the way listeners perceive the world around them.
Mark your calendars for September 30 to experience “Shikari” by Elijah Noida—a track that’s poised to make a significant impact.
Artist Spotlight
The Project drops a thrilling rock nostalgia in its newest release, “Hold On Tight”
The electrifying new single, “Hold On Tight,” strum by The Project, is a thrilling dive into anthemic rock charm with a catchy pop twist that grabs listeners’ attention. Led by the mastermind of the Cali-rock veteran, James Davis, the band delivers a high-octane track that feels like a passionate love letter to the best of the 80s rock anthems with a modern pop twist that keeps it fresh. Davis, known for his scorching guitar riffs as lead guitarist since his days with ‘Shameless,’ amps the intensity, proving his back more robust and versatile. This one’s worth holding on to come from the heart of a supergroup built on pure talent and chemistry.
“Hold On Tight” has a palpable energy that sets it apart, allowing it to maintain its grit and sleek melodic sound. The razor-sharp guitar riffs, courtesy of producer Dennis Hill’s expert production, punch through the mix with just the right amount of swagger. Jeff Plant’s powerhouse vocals give the song a bold edge, pushing the lyrics with conviction as they echo through the chorus filled with imagery of seizing the moment that channels a sense of urgency like a final call to brace yourself for life’s wild ride. It’s fast, it’s loud, and it’s unapologetically anthemic.
Teaming up with Erik Ferentinos and the heavy-hitting Arron Rossi on drums, The Project has created a nostalgic atmosphere for Davis’ longtime fans and the new generation, honoring the roots that made him a Southern California rock staple while driving headfirst into a sonic time machine of the future. Fans of classic rock and pop will find a lot to love here. The Project’s metallic edge, blended with pop sensibility, makes “Hold On Tight” an exciting listen and the perfect companion for your next road trip. Just be sure to buckle up and lose yourself in the sound soaring in true stadium-rock fashion. It will be a thrilling ride.
For more information about The Project, please visit [website].
CLICK HERE TO STREAM The Project’s “Hold On Tight“ on Spotify.
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