Fashion
Boramy Viguier Pre-Fall 2021
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You could say that Boramy Viguier is a goblet half full kind of guy. The Parisian designer might use a Tarot symbol of a medieval drinking vessel as his de facto logo, but he also has a ceaseless optimism when dealing with all and any challenges. Such as: Ever since the confinement in Paris this past spring, Viguier has been creating with whatever fabrics he already had to hand in his studio, printing and embroidering some to create special unique pieces, riffing on that monastic/mystical vibe he draws on so much. It’s his very own version of alchemy, inventively transforming the unused and the neglected through the power of his playful let’s-just-try-it-and-see approach.
Most recently, Viguier turned out his first pre-fall, dubbed Lord Sky Dungeon, at breakneck speed. The accompanying trippy supernatural video he filmed just aired as part of GucciFest, Alessandro Michele’s generous turning of the brand’s global spotlight onto emerging talents who deserve the attention. Gucci asked him to take part a couple of months back, and, says Viguier, it took him, “five days to create the collection, four days to film it, and one morning I was asked for the title [of the video] at 10AM and had come up with the name by noon.”
The video is a glorious mash-up of everything that Viguier loves cinematically; James Bond title sequences, sword-wielding sorcery epics; cultish horror; et al. (The terrific soundtrack, by the way, is by one of his favorite bands, the LA-based Dengue Fever.) Yet the video represents more than cinematic excursion to him; it was also a distinct influence on his creative process for pre-fall. “Every movie I have loved I’ve always loved the costumes as much,” he says, “whether it’s by Scorcese or Lord of the Rings. With this collection, I started with the idea of the film first, then designed from there. I’m really interested in continuing to work that way. It brings…a sense of purpose.”
That’s evident in the collection’s 21 looks, which distill all of the fable and fantasy that constantly inspires him into some super wearable and super desirable pieces. The look rests for the most part on black crew neck sweatshirts, cleric tunic in style, and cut from heavy cotton. (He calls them “the holy shirts.”) These are layered over white collared surplice-like shirting and wide pants. In some ways, it’s the perfect distillation of exactly the kind of approachable/comfortable look we all might have been working this past year.
Yet thanks to Viguier’s own twists, that distinctly ecclesiastical vibe of his, he resolutely makes it his own. There are still a few of those hand-crafted one-offs, notably a drawstring-waisted black coat embellished with those goblets. But Viguier’s pre-fall affords the opportunity to see him strip back his work, taking his signature down to its barest essence. Doing so reveals that Viguier has a whole lot more to say about clothes than his compelling way with myth and fantasy.
Entertainment
A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout
A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.
The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.
There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.
The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.
Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.
Entertainment
Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack
Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.
The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.
None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.
Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.
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