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Alicia Keys’ She Is The Music Is The Nonprofit Helping Women Enter The ‘Boys Club’ Of Music

The artist’s nonprofit is working to increase diversity and inclusion efforts in the music industry so that women can get hired. …

In January 2019, the USC Annenberg Inclusion Initiative concluded that two years earlier, the music industry saw a six-year low for female creatives. The contributions of women remain underrepresented in virtually every corner of the field — from singers and songwriters to A&R professionals and marketing mavens. Because of these findings, She Is The Music is a necessary network for women in music to facilitate meaningful change in order to diminish the “boys club” industry mentality, which is why we wanted to showcase them in this debut episode of our new The Show Up series.

Founded by Alicia Keys in 2018, She Is The Music is a non-profit organization aiming to amplify underrepresented individuals in the music industry through networking, resources, and impactful initiatives. In the above video, Michelle Arkuski, executive director of the organization, says that the “overarching” goal of the organization is to “[harness] inclusivity, opportunity and visibility to increase the number of women working in music.”

She Is The Music fosters connections between its members and music industry giants in order to provide support and advice. Like-minded individuals can link up through the organization’s global online database of 7,000 she/her-identifying music industry members. She Is The Music also features programs unifying its members, like their all-female songwriting camp, their partnership with Step Up empowering female high school students, and their newly-implemented virtual mentorship program, Connect TogetHER, whose members launched their own music team after the program ended to help an alumna release her debut album.

Through instilling confidence in established and prospective industry personnel, She Is The Music provides a look into how limitless the field could be for women. “When people put gender into a title, it knocks you down a few steps,” She Is The Music’s songwriting committee co-chair and L.A. chapter head Hannah Babitt notes. “We need all genders involved to push a change and shift the numbers.”

Check out the video above to learn more about the group.

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Artist Spotlight

“Empatia” by Aurien & Jab Vix set the tone for an atmospheric new era

Aurien

“Empatia, the stunning electronic debut of Aurien, in collaboration with Jab Vix, is the start of a new creative universe under Aurien’s newly launched imprint Château Bonheur Musique. The track feels like a doorway into a curated emotional space, built from atmosphere, storytelling, and immersive sound design.

“Empatia” is founded upon a contemporary electronic aesthetics that favors texture. The production is sleek and considered, offering up soft rhythmic pulses within roomy layers that breathe. Working with Jab Vix gives texture and dynamics to Aurien’s perspective and sets the sound for the song. It’s more about feeling the music than looking for peaks of high energy. It builds slowly and invites you to sit in the mood.

A highlight is the “Elegant Mix,” which takes the original and gives it a more subdued, slicker makeover. It allows the heart of the composition to come through more intimately, and this duality reinforces the idea behind Château Bonheur Musique as environment, experience, and feeling. “Empatia” is a debut statement and manifesto for the immersive, emotionally intelligent electronic music that works as effortlessly as it does in shared spaces. It’s a thoughtful direction for Aurien, where sound is not just heard, but lived in.

Connect with Aurien on | FB | Spotify | IG |

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Artist Spotlight

Saint Escape injects an attitude into a classic for a new generation on latest release “Everybody Wants To Rule The World”

SAINT ESCAPE

SAINT ESCAPE takes a classic favorite, “Everybody Wants To Rule The World,” and gives it a new twist, transforming the iconic hit into an alternative rock statement full of personality and modern flair.

    Rather than just repeating a familiar song, Saint Escape offers a bold vision to the track. There’s a touch of “baddiecore-lite” attitude, married with alt-rock vibes, a feeling that seems tailor-made for those who love nostalgia but want something that speaks to today. The result is familiar, yet refreshingly different.

    The track establishes its own identity right from the first moments. The alternative rock styling provides a sharper edge to the song’s timeless themes, making for a dynamic listening experience that feels vibrant and contemporary. With confidence in every note, the performance can stand on its own but still respect the legacy of the original.

    While acknowledging the song’s emotional and cultural significance, Saint Escape also celebrates a more rebellious aesthetic. The “baddiecore-lite” influence adds an interesting attitude to the track, making it feel fun, confident and effortlessly cool.

    Connect with SAINT ESCAPE on Spotify || Instagram || Youtube

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