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Alicia Keys’ She Is The Music Is The Nonprofit Helping Women Enter The ‘Boys Club’ Of Music

The artist’s nonprofit is working to increase diversity and inclusion efforts in the music industry so that women can get hired. …

In January 2019, the USC Annenberg Inclusion Initiative concluded that two years earlier, the music industry saw a six-year low for female creatives. The contributions of women remain underrepresented in virtually every corner of the field — from singers and songwriters to A&R professionals and marketing mavens. Because of these findings, She Is The Music is a necessary network for women in music to facilitate meaningful change in order to diminish the “boys club” industry mentality, which is why we wanted to showcase them in this debut episode of our new The Show Up series.

Founded by Alicia Keys in 2018, She Is The Music is a non-profit organization aiming to amplify underrepresented individuals in the music industry through networking, resources, and impactful initiatives. In the above video, Michelle Arkuski, executive director of the organization, says that the “overarching” goal of the organization is to “[harness] inclusivity, opportunity and visibility to increase the number of women working in music.”

She Is The Music fosters connections between its members and music industry giants in order to provide support and advice. Like-minded individuals can link up through the organization’s global online database of 7,000 she/her-identifying music industry members. She Is The Music also features programs unifying its members, like their all-female songwriting camp, their partnership with Step Up empowering female high school students, and their newly-implemented virtual mentorship program, Connect TogetHER, whose members launched their own music team after the program ended to help an alumna release her debut album.

Through instilling confidence in established and prospective industry personnel, She Is The Music provides a look into how limitless the field could be for women. “When people put gender into a title, it knocks you down a few steps,” She Is The Music’s songwriting committee co-chair and L.A. chapter head Hannah Babitt notes. “We need all genders involved to push a change and shift the numbers.”

Check out the video above to learn more about the group.

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Artist Spotlight

Atmo Nura creates lasting emotion from fading memories in “Last Real Song”

Atmo Nura

Atmo Nura releases “Last Real Song,” which brings a deeply emotional experience. A song that explores the memories, voices, and emotions that won’t go away, even as time passes. Against the glow of a motel and the endless sunsets of summer, the song gently blurs the lines between yesterday and today, creating a reflective mood that is both cinematic and intimate. It’s a thoughtful piece that asks listeners to sit with each emotion, not speed through it.

The production supports that vision with lovely drums, a steady beat, and chilly hi-hats that keep a calm, compelling momentum going throughout. Every instrumental layer is in service to the storytelling, never overpowering it, so that the emotions are always at the forefront. It is in the development of the song with the lines, “This is the last real song” and “you don’t hear it with your ears, you feel it with your soul,” that the message seeps in organically into the listener’s imagination, further cementing the song’s reflective nature.

“Last Real Song,” written, performed, and envisioned entirely by Atmo Nura, is an artistic statement borne out of emotion and atmosphere. It’s a listening experience that resonates long after the final note, leaving a lasting emotional impression, thanks to a judicious mix of evocative imagery, heartfelt storytelling, and understated production.

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Artist Spotlight

Kae Sera lights up the night with irresistible emotion on latest release “THE MOON”

Kae Sera

Kae Sera is back with a fresh take on “THE MOON,” reimagining her most-streamed original as a late-night summer house anthem that feels intimate and expansive at the same time. The sultry vocals are based on a moody atmosphere and a sense of understated confidence that allows every musical detail to breathe. The fluid production makes for an inviting place where emotion and rhythm can flow together easily. This rework feels both familiar and fresh.

From the snap of the opening kick and the tight percussion to the cool chord progression, the production lays down a hypnotic pulse that gently pulls the listener into the song’s orbit. The performance immediately grabs the audience with opening lines such as “you wanna know my story” and “my words are expensive and they are not for sale” and uses subtle expression rather than excess. The track glows naturally late at night, thanks to the contrast between its muted instrumentation and expressive vocals.

“THE MOON” is particularly memorable for its combination of dancefloor appeal and emotional depth. The rhythm is house-inspired, but it never detracts from the reflective mood, and everything adds up to a complete listening experience. Kae Sera takes a much-loved original and turns it into something new, sophisticated, and emotionally resonant, delivering an album that stays with you long after the music ends.

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