Artist Spotlight
ANACY shines with a heartstring of honesty and cinematic intimacy in her recent single “It’s Not You”
Cape Town’s emerging pop artist, ANACY, has made a compelling return with a hauntingly honest offering in her new single, single, “It’s Not You,” a poignant dive into the intricate dynamics of avoidant attachment that artfully balances emotional chaos with quiet yet vulnerability. Wrapped in a sleek, cinematic production meticulously executed by Mpho Mantyi at Bombsquad Studios, the track’s real magic lies in its emotional duality: fierce yet fragile, presenting a polished yet unfiltered quest for redemption that walks a fine line between control and catharsis.
Upon initial listening, “It’s Not You” may seem like a conventional breakup anthem; however, a more nuanced analysis reveals a more profound significance. ANACY does not attribute her withdrawal from others to their perceived faults; instead, she holds up a mirror to her emotional responses, illuminating the paradox of seeking intimacy while instinctively retreating from it. It’s not cold-hearted rejection; it’s a vivid portrayal of the intricate nature of love undermined by self-preservation, all delivered through a beautifully composed melody.
Her vocal performance resembles intimate confessions scribbled in a journal, soaring into a chorus that feels both triumphant and tender. Sonically, the song shifts the emotional tides it narrates, one moment soft and pensive, the subsequent swelling into an assertive release. A particularly impactful lyric captures the essence of realizing one’s emotional unavailability while simultaneously longing for connection anyway with striking lines: “I knew it from the moment we met / That I would be the lover you would learn to regret.”
What makes “It’s Not You” memorable is its delicate truth: sometimes love falters not because of someone else’s inadequacies but due to our fear. ANACY’s lyricism explores this grey area, extending empathy towards those who navigate love while simultaneously retaining a protective distance.
In this single, ANACY successfully ventures into a more sophisticated creative realm, seamlessly blending alt-pop sensibilities with potent, narrative-driven emotion. The enhancement provided by Sunset Recording Studios further enriches the track’s intimate atmosphere, allowing it to resonate intensely, whether listened to through headphones or speakers. “It’s Not You” transcends mere depiction of heartbreak; it also functions as a therapeutic exploration and healing experience, encapsulating a moment of introspection disguised as pop music. This release signifies a pivotal evolution in ANACY’s artistic trajectory as a songwriter and producer, underscoring the notion that vulnerability can exude confidence and assurance in its sonic presentation.
CLICK HERE TO STREAM ANACY’s “It’s Not You“ on Spotify.
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Artist Spotlight
GOODTWIN shares reflection with indie-pop single, “Soak It Up”
The indie-pop project GOODTWIN offers a subtly stirring new single, “Soak It Up,” that’s sort of like taking a deep breath after drowning out the world for so long. The track combines avant-garde jazz elements with their indie-pop sensibilities. “Soak It Up” is more of a quiet rallying cry than a rousing proclamation.
The song gently explores the push-pull of life between external pressures and inner peace, the feeling of being pulled in multiple directions while seeking a soft place to land. GOODTWIN’s leading force and vocalist, Gus Alexander, wrote the song in response to that insidious, yet understated, influence on modern life, and the need for validation, doing something useful with your time today, and, at the same time, being attractive enough to get what you need gutted from someone else.
“Soak It Up” offers an encounter with the concepts by attending to how it was made, with a focus on presence rather than performance and on significance over distraction. The balance between warmth and precision in the production is immaculate. The track, produced and engineered by Carly Bond and Germaine Dunes of Sound and Hearing at Altamira Sound, has a refined yet raw feel that doesn’t seem polished but rather suggests a human element, which suits its introspective tones.
Jack Doutt’s mastering adds another layer of depth to a soulfully rich composition, leaving enough space for each element to shine without overwhelming the others. The result is a cohesive, immersive sound that feels intentional throughout. For fans of indie-pop with a sprinkle of jazz, introspective verses, and emotionally driven production, the track is an exciting addition to GOODTWIN’s blossoming discography. It’s a piece of music that invites a slower tempo, that forces attentive listening, and, with it, an experience more fully lived.
Artist Spotlight
G3 the Plug moves like a ghost on latest release “Danny Phantom”
G3 the Plug goes darker with his new single, “Danny Phantom,” a moody slice of hip-hop whose chord, and melody-led chills make it feel less like a song and more like this state of mind you have after the witching hour. Emotionally understated and raw, the track embodies that quiet intensity of moving through the city when everything is far away and everything seems blurred, half-seen.
Built on a minimal trap foundation, “Danny Phantom” excels in its simplicity. The production is intentionally loose, leaving room for the emotions to breathe rather than smother. It’s a beat that doesn’t beg for attention, it settles in, serving as an enveloping setting that mimics the song’s motifs of isolation, motion and presence. Every bit of sound seems deliberate, supporting the introspective mood rather than competing with it.
G3 the Plug doubles down on understatement. He chisels away rather than overexplain, allowing space to pass like streetlights out a car window. It has that drifting feeling, of being in a place while actually not being there at all, that gives the album its ghostly contours. The title seems right, G3 floats through the track like a ghost, invisible but powerfully present, in landscapes where silence is as telling as language.
The key to making “Danny Phantom” stand out is its emotional honesty. This isn’t a track intended for the spectacle, it’s meant for reflection. It’s a record that speaks to anyone familiar with the sensation of being alone in motion, tumbling toward some destination and hauling thoughts up from the depths after dark. Lying in the land between underground rap and atmospheric hip-hop, “Danny Phantom” makes clear G3 the Plug’s capacity to convey mood through music without forcing it. It’s a slow-burn record, one that uncovers itself with more listens, with the music lingering long after its final beat.
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