Sarantos continues on his determined path of continuously making music every month. For this month, his new single is “I’m A Bitch,” which is quite a fascinating title for a song. Sarantos has always had a bit of an interesting approach to songwriting, choosing to be right on the nose with a lot of his musical choices.

Despite the off-color and somewhat silly title, “I’m A Bitch,” is a song all about being angry towards one’s self. Themes of self loathing and anger permeate throughout the song. Many of the lines are all about how negative uncontrolled emotions can lead  one down a path of self destruction and ruined relationships. This is backed up by the singer himself wailing about his own experiences living through this issue.

While there’s recognition towards the idea that the way he’s feeling is extremely negative, the song is content with just getting its point across. Throughout the song, Sarantos gets more and more dejected and angry, signifying how self destructive this sort of behavior is. It all culminates in a big climax that’s as fascinating to listen to as it is pitiful and sad.

Many of these problems and issues apparently stem from the Sarantos’ own head, as they’re unfounded doubts that turn him jealous. Unfortunately, there’s no happy resolution for our character here. “I’m A Bitch,” simply concludes with its main character being upset and understanding they have a problem, but being incapable of fixing themselves. It’s sadly reflective of many people in real life.

Musically the song is a lot of fun, with an overall upbeat and energetic vibe. It’s also quite catchy, with Sarantos delivery fitting the song in quite a few aspects. We also like how much fun Sarantos has with the songwriting here, taking every opportunity to work outside of the proverbial box. It makes for a single that’s kind of unorthodox, but still manages to retain your attention.

Overall, “I’m A Bitch,” is definitely one of Sarantos’ stronger singles. It’s musically solid, features a lot of powerful themes, and the songwriting here is on point. It’s also a lot more serious than his typical fare, which gives off a different vibe. Definitely a fascinating turning point for the artist, and we’d really like to see more songs like this from him. For now however, we’ll settle with relistening to “I’m A Bitch.”

–Jason Airy

“The Reverse Music Video” is a unique, conceptual new offering from acclaimed filmmaker Joseph Carney made in collaboration with Juno-winning musician IAMTHELIVING. Having both grown up in the UK before relocating to Canada, the two artists joined forces in Vancouver, BC to create this one-of-a-kind piece, halfway across the world from their shared homeland.“The Reverse Music Video” was crafted through an idiosyncratic process, in which, Carney first filmed IAMTHELIVING’s loose vocal improvisations and built a story on the fly, then constructed a song by combining multitudes of takes, resulting in a song & music video unlike any other- one where the video came first, and then the music second.

A holistic collaboration that showcases the two artists’ natural chemistry and a keen eye for detail, “The Reverse Music Video” makes for a refreshing take upon music visuals in a current landscape where many are falling into the same patterns. Not only is the pair’s willingness to break boundaries and work outside the box highly admirable, but so is the craftsmanship itself- an enlivening combination of atmospheric alternative R&B sounds from IAMTHELIVING and glowing, focused shots from Carney that inspire a feeling of clarity.

About Joseph Carney: Originally from the UK, Joseph spent his childhood moving all over the world, never settling for more than 2 years, giving him a unique global perspective that he lends to every project.

Post graduation, Joseph forged a career as an up-and-coming directorial talent in Canada, with two short films funded by highly selective and sought-after Canada Council of the Arts grants, as well as a variety of artistic projects like this one. He now lives in New York City.

Connect with Joseph Carney: Vimeo | Instagram | Twitter

Connect with IAMTHELIVING: Spotify | Instagram | Twitter