Hip-Hop

Benzino and Jacksonville Rapper Natalac Announce Drop Date for “Trending Topic”

Hey music lovers!

We’ve got some exciting news that you’ve all been waiting for! The highly anticipated new single, “Trending Topic”, will be dropping on all your favorite streaming platforms on April 12, 2024. So, mark your calendars because you wouldn’t want to miss the debut of this promising track!

Straight from Jacksonville, Florida, Natalac, our beloved rapper and the CEO of Natalac Records and Natalac Express, is all set to release this brand new single. The exciting part? This upcoming single will be featuring none other than the entrepreneur, TV personality, and rapper, Benzino!

Remember when Benzino made waves in the hip hop and rap world with his release “Rap Elvis”, an Eminem diss? Our very own Natalac, draped in white mink, was a part of the single’s official video, filmed in Detroit. And it’s not the first time Natalac and Benzino have joined forces. They previously collaborated on projects like “Run Tell That” from the ‘Love & Pimp-Hop’ album by Natalac, which was released back in 2021.

This time, they’re back with “Trending Topic”, their latest collaboration. The official video for this single, filmed in Detroit, will also see Bo$$ Money in the mix. Fans can expect to find “Trending Topic” in the upcoming Natalac album, ‘Return of Goldie’.

Natalac’s illustrious career in music spans over two decades. Remember his voter’s rights single “Fire in Florida”? It was so impactful that it caught the attention of the NAACP “Get Your Vote On” tour for the 2000 Presidential election. Since then, he’s been consistently releasing albums and working on numerous projects. One of his memorable works includes the 2012 ‘Coast 2 Coast Mixtape Vol. 183’ with Wyclef Jean, Young Jeezy, Mary J. Blige, Ludacris and several more that followed. Currently, Natalac is signed with his own label Natalac Records.

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“BACK AGAIN” ultimately works as a straightforward statement of presence. Pop Stunna uses repetition to make the central message difficult to miss, returning again and again to the idea that the name will not be forgotten. The track carries a bold, competitive spirit from beginning to end, making its focus clear: Pop Stunna is back, ready to raise the level, and determined to make an impression.

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The lyrics encapsulate that mentality with simple images, “The top is full but I’m still gonna climb up the mountain.” It is a simple yet powerful image of someone not giving up just because the destination is crowded or hard to reach. That resolve is even more in peril with the track “I’m drowning in my thoughts I’m fighting to stay focused.” It’s this need for support that’s felt before the song slips into the painful realization “Need a helping hand but they gave up on me.”

“Gave Up On Me” toys with that contrast of isolation and persistence. DonUpNext doesn’t make the journey sound easy, rather the song dwells in the struggle of trying to keep focus while bearing doubt and disappointment. The track is emotionally grounded with melodic vocals, a guitar-driven beat and a faith-centered message turning a hard experience into a statement about continuing to climb.