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FREDIO SCOTT sparks soul and strength with Afrobeat soundtrack “Hold On”

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Bursting with infectious energy and emotional depth, FREDIO SCOTT’s latest single, “Hold On,” is an Afrobeat gem and a call to strength, delivered at the sweetest pace imaginable. Between a pulse that darts straight out of the Afropop playbook and a message that’s close to home, “Hold On” is a master class in balance. FREDIO SCOTT weaves together pulsing percussion, sweet melodies, and soulful lyrics into a blanket that provides listeners something to dance to and hold onto. The warmth and energy of “Hold On” are evident from the very first beat.

The production is polished yet organic, its layers suggesting the kind of music that demands repeat listens, not just because of the rhythm, but for the feeling the music prompts. There’s a deeper optimism folded into each line, and FREDIO SCOTT’s delivery strengthens it until it feels personal. The track sounds like summer and feels like hope. Whether you’re taking a leisurely drive along sunlit streets or pushing your way through a rough day, it’s the sort of song that lifts you. And that’s precisely what makes FREDIO SCOTT one to watch. This release demonstrates an intuitive understanding of what music is and its purpose.

“Hold On” channels the core of Afrobeat’s worldwide appeal, its capacity to bring people together, uplift and motivate, and move across borders and boundaries. This song demonstrates the smooth versatility of carrying a song, tying a series of twists and space scatting while scaling up the sides of the genre and standing up as one of the most headstrong, clutch singles of the year. FREDIO SCOTT is making meaning. And with “Hold On,” he’s telling the world and himself to fight on, keep dancing, and never give up hope.

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Artist Spotlight

El Vrother turns negativity into strength on new single “My Biggest Fan”

El Vrother

“My Biggest Fan” is a powerful, insightful, and surprisingly uplifting song. It’s a Latin-infused hip-hop anthem that puts a new spin on turning negativity into strength. El Vrother’s latest track is about redemption, growth, and being real.

This was inspired by a real-life event in which a listener admitted to posting hateful comments about El Vrother’s work for years before becoming a steadfast supporter. The ironic and human change gave the song its creative spark, and El Vrother didn’t get back at anyone or ignore the problem. Instead, he turned it into art, which shows that even anger can change when faced with honesty and sincerity.

The song has a unique sound that is both authentic and powerful, blending sharp Latin rhythms with a hip-hop foundation. His story shows how music that comes from real struggles, real life, and real feelings can have a significant effect. It is an artistic position that runs counter to the negative trends common in modern music charts. “My Biggest Fan” is a statement that authentic storytelling will always be important.

El Vrother uses the song to show that music can change people’s minds, break down walls, and start real change. He thinks of the song as proof that music can change how people feel. This is a response to the widespread culture of hate online. El Vrother improves the conversation in “My Biggest Fan” and gives us a piece with purpose, a beat, and an effect.

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Artist Spotlight

J’mall soars to new heights with new release “Ivory Towers”

J'mall

Fans can get a taste of J’mall’s growing artistry with his new single, “Ivory Towers,” alongside his second album, “More That Meets The Eye,” set for release on November 7, 2025. This third part builds on the success of his other two works, “Peripheral” and “More For Me.” It begins to paint a fuller picture of an artist seeking meaning, self-reflection, and strength.

“Ivory Towers” is a mindset, and J’mall tells a story about healing, choosing hope over pain, and learning to view life from a higher perspective. He uses pain as a foundation for growth and understanding. The title means overcoming chaos, trauma, and uncertainty to see life with renewed hope.

The track skilfully blends openness and strength, demonstrating that J’mall can transform his own life into stories that resonate with others. The song discusses how difficult things are for him, but it never gives up. Instead, it encourages people to become more aware by telling them to keep moving forward, maintain their faith, and continue to grow.

“Ivory Towers” is an excellent example of how much J’mall has grown as a musician and as a person since the release of his first LP, G.R.I.T.S (The Gift Resides Internally Therefore Shine), in 2023. J’mall shares a point of view that makes us want to see life from a place of peace, strength, and possibility.

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