Artist Spotlight
How Rare Beauty Propelled Selena Gomez to Billionaire Status

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.
1. The Idea Behind Rare Beauty
Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.
A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.
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2. Smart Marketing and Social Media Success
Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.
Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.
3. Strong Financial Growth
The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.
This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.
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4. Media Attention and Public Interest
The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.
5. A Commitment to Mental Health
In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.
Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.
Artist Spotlight
Janiq blooms boldly on ‘Flowers and Fantasies’

Janiq releases her new single, “Flowers and Fantasies,” a lush Pop-R&B cut that intertwines her UK-Caribbean heritage with such magical precision. It breaks the glucose level for once but is devastating. From the second the track starts, a magnetic pull of attraction draws you in that initial brushing of tips of fingers, that hushed secret in the dark.
Built on open synths, slinky melodies, and a rhythm that’s as sultry as it is smooth, “Flowers and Fantasies” is a track built for moonlit moments and slow-burning tension, exuding a confidence that’s intimate but never overwhelming. In 70 minutes, Janiq has you doubting and fearing everything. She understands the power of suggestion, and here, she exercises that power with the deftness of a maestro.
She navigates the precarious terrain between yearning and giving in, capturing the particular kind of magic of being completely in your desires. This is about permission, letting go, and drawing on the fearless and freeing type of emotional vulnerability. The fantasy is the embrace of all that is real, raw, and blooming below and above the surface. But what makes Janiq different is how she turns her dual identity into sound. There are hints of Caribbean warmth in her vocal cadence, an unmistakable UK polish in the production, but never at any point does it feel forced. She’s carving her own space in the genre, and it sounds fucking good.
With “Flowers and Fantasies,” Janiq provides a lush, tender, and intoxicating experience. It’s the kind of music that remains after the song has ended, like the lingering smell of perfume on a pillow or the fading echo of a late-night confession.
As Pop and R&B twist and turn deeper into their next eras, Janiq demonstrates that there is still plenty of space for softness and sensuality, with strength blossoming just below the surface. It may be her most recent release, but if this is the sound of what’s to come, we’re more than eager for the bouquet.
Artist Spotlight
Wabi Sabi turns shadows into soundscapes with hauntingly beautiful “Nightmares”

Wabi Sabi is here to turn discomfort into comfort with their new single, “Nightmares.” At first listen, the track seems like a musical, fragile but disturbing, dreamy yet earthly. But that’s where the magic comes in. True to the title’s spirit, “Nightmares” travels an emotional terrain of the unknown, where the surreal borderlands of fear and wonder creep in slow time.
The song begins like a soft fog moving into a sleepy town, which is exactly what it should be. Picking up on a strange but gentle vibe, anxiety hums softly beneath warm, smiling faces. Wabi Sabi shades us into a world where nothing is quite as it seems. The production is lusciously spare, giving room for everything to breathe. Ethereal synth layers curl like vapor over textured, throbbing percussion, and a fragile vocal delivery leaves the listener feeling simultaneously naked and soothed.
It’s within that contradiction that “Nightmares” flourishes. Wabi Sabi channels the angst of acclimating to something new, a place, a feeling, or perhaps, a version of self, but also roots this discomfort in something perfectly welcoming. The track acts as a lullaby for the emo-enough displaced, a safe space in a world that feels manic and chaotic. Instead of heading toward melodrama or overproduction, “Wabi Sabi” is inward-focused. Every note seems deliberate, like a footfall in strange terrain. The lyrics are poetic and enigmatic, and although they don’t stray too far from cliché, they allow for interpretation. You’re not merely listening to the story but at its center.
“Nightmares” are less about fear than the human condition in which we orient ourselves in the strange and foreign, how we cope when our inner worlds have turned upside down. It’s meditative, a slow exhalation in a noisy room. With this release, Wabi Sabi crafts a simple song and a feeling. Like the villagers, who smiled big and warm despite the strangeness surrounding them, “Nightmares” asks how we can find beauty, even in the shadows.
Connect with Wabi Sabi: Instagram
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