Fashion
In a Post-Phoebe Philo Celine World, Bettter Is the Answer to Chic Suiting
Former Vogue Ukraine fashion director Julie Pelipas’s sustainable suits are a must-have….
Bettter is Pelipas to the core. Suits jackets are just the right amount oversized and the pants are perfectly slouchy, all with a sharp dose of exquisite tailoring. Everything hangs and fits just so. (The styling of the lookbook is also very Pelipas in her signature high-meets-low aesthetic: Oversized jackets are placed over graphic T-shirts and trousers are paired with sneakers.) Each style is named after a well-suited icon. A boxy thigh-grazing gray suit jacket is titled “Fran” after Fran Leibowitz, a black jacket with a square cut-out in the back is “Rogers” for the architects Richard and Su Rogers (who are also a couple). Pelipas first had the idea a few years ago but struggled to justify putting it out into the world. “We produced too much, we consumed too much, we were never 100% happy with the outcome because of those never ending marketing stimulations. It reminded me the ouroboros,” says Pelipas. “It’s only now that people are starting to think about what they buy.”
,” says Pelipas. “It’s only now that people are starting to think about what they buy.”
To help negate the wasteful aspect, each suit is sustainably made, sourced from second hand markets or from deadstock from factories, and manufactured in her native Ukraine. Pelipas has an acute knowledge of the thrifting industry of Ukraine, which is an economic force in the Eastern European country. She began sourcing her own pieces from Lesnoy, a gigantic second hand market of stalls and stores of already-worn garb located about 15 minutes outside of Kyiv. When starting Bettter, she employed a scouting team of local youth who she knew frequented the markets. Now, the team travels beyond Kyiv to the likes of Ivano-Frankivsk and Chernivtsi on the hunt for second hand pieces and fabric to rework into suits. For Pelipas, working with vintage is the most romantic part of creating clothes for Bettter. “Vintage has had life and what we do is we actually fix it. We really repair it to the condition where you can live in that suit,” she says. In addition to the second hand market, Pelipas has also tapped local factories for deadstock fabric which has been rife with options, all of which comes at a time when they are facing an economic crisis. Her latest find? Fabric originally meant for old Ukrainian men’s suiting. “It’s brilliant,” she says.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
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