Fashion

In Need of Some Street Style? Rei Shito’s New Book is Just the Fix

Rei Shito starting shooting street style in 2004, at the behest of the legendary Shoichi Aoki of FRUiTS. Almost two decades later, she is releasing her global archives in a new book by Rizzoli that is just the fix for WFH…

Rei Shito photographed taking pictures—on her iPhone!—at Paris Fashion Week
Photographed by Phil Oh

Suffice it to say, 2020 street style isn’t what it used to be. With everyone living a WFH life, the idea of getting dressed up and hitting the town just doesn’t resonate for now. But Rei Shito’s new book, Style on the Street: From Tokyo and Beyond, lets us relive the best street style moments of the past decade. Published by Rizzoli, Style on the Street is a comprehensive look at Shito’s global archive.

Shito has chronicled New York, London, Milan, and Paris fashion weeks for 16 years and remains one of the best-dressed and most unmissable photographers outside the shows. “I started shooting in 2004 when Shoichi Aoki, the editor in chief of FRUiTS, asked me to be a street photographer,” Shito says, “suddenly, so it happened.” Since that serendipitous moment, Shito has traveled the world, helping shape the look of a contemporary street style photography.

Image may contain Clothing Apparel Human Person Skirt Female Woman and Fei Fei Sun — The cover of *Style on the Street: From Tokyo and Beyond*
Photo: Courtesy of Rizzoli

Though the book starts with a self-described “boast”—“I take photos around the globe, and I can’t help but feel that Tokyo is head and shoulders above other cities when it comes to street fashion,” Shito writes it is a comprehensive look at how the fashionable have dressed for the better part of a decade. “There were many changes over the years. There are times when men’s fashion is more energetic than women’s, and other times on the contrary. There was a movement called ‘Mori-girl’ in Japan, which was based on the concept of ‘a girl who looks like she is living in the forest,’ and there were times when Normcore was a trend on the other hand,” Shito says. “Sometimes the whole industry is very vigorous and there are times when it’s not. I think the young kids, especially men’s fashion in Tokyo nowadays, is so powerful and fun. They are so passionate about fashion!”

Sorted by trends, the tome cycles through styles from “Pattern on Pattern” to “Hazushi / Zurashi” (Undoing/Shifting) as a means to encourage readers to try the styles themselves. “Throughout street photography, I strongly felt that fashion provides an opportunity to live your ideal life, a life that affirms who you are, and a power to change your life positively,” she says. “I hope that this book will become a way for readers to enjoy fashion.”

As for where street style is headed next, Shito feels as unsure as the rest of us. “I don’t know to be honest, and I think that may be the reason why I do street photography,” she says. “I want to photograph people on the street for as long as I can, it is my lifelong mission.”

Here, she selects five favorite images from her new book.

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Fashion

Cardi B’s $60K Birkin Bag Gets The ‘Mommy Treatment’ As Daughter Unleashes Her Creativity

In a moment of relatable frustration, Cardi B took to Instagram to share a funny yet surprising story about her expensive $60,000 Birkin bag, one of her favorite items from her luxury collection. Known for her bold personality and honest social media posts, Cardi revealed that one of her daughters had turned the fancy purse into a makeshift canvas, drawing a heart on it without permission. “Look what my daughter did to my purse,” Cardi said dramatically in her Instagram Story, showing off the iconic bag to her followers. “I literally spent $60,000 on this purse,” she exclaimed, still amazed by the unexpected ‘artwork’ from her little girl.

Although she was frustrated, the mom of three tried to take it all in stride, at least for the moment. Cardi values her hard-earned luxury items, especially her growing collection of high end bags. However, as any parent knows, kids have a skill for creating chaos even in the most cherished parts of life. For Cardi, that chaos includes her high-priced accessories. The post quickly gained attention online, with fans sympathizing with Cardi’s situation. Many found humor in the irony of the event, while others offered support, pointing out that such moments are just part of the unpredictable journey of parenthood. Cardi has previously emphasized that family is her top priority, even if it means dealing with some messiness.

Check out this article: Offset Calls For Peace As He Pursues Truce With Cardi B’s Fans After Drama

But Cardi’s frustration didn’t stop there. She later took to Twitter to respond to comments made by Kanye West regarding her staying power in the spotlight. While she didn’t mention him directly, her tweet, “7 years 1 album… STILL being a topic and STILL being asked about my music!!!” sent a clear message. She confidently asserted her spot in the entertainment world, clarifying that her fans, known as “The Brim,” are not going anywhere. In the end, whether it’s a damaged Birkin bag or dealing with critics, Cardi B repeatedly shows that she remains unfazed by the ups and downs of fame, always staying true to herself and her family.

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Fashion

Kai Cenat Powers Up The BAPE By KidSuper Collection, Bringing Bold Streetwear Vision to Life

The collaboration between BAPE by KidSuper and Kai Cenat has officially launched, and it’s making waves in the streetwear world. Released on April 12, the BAPE by KidSuper collection represents a blend of BAPE’s iconic style from Japan with the vibrant, energetic vibe of KidSuper, which has its roots in Brooklyn. This partnership is particularly significant for KidSuper’s founder, Colm Dillane, who started his journey selling handmade t-shirts outside BAPE stores. Now, he’s a key creative partner with the legendary brand. What sets this collection apart is its deep connection to culture.

Social media star Kai Cenat plays a major role in promoting the collection, bringing a youthful energy that perfectly matches the spirit of the collaboration. The release captures a mix of past influences and modern style, appealing directly to today’s trend-conscious audience. The first look at the collection was revealed during Paris Fashion Week at KidSuper’s Fall/Winter 2025 show, titled “From a Place I Have Never Been.” This wasn’t just a typical fashion show; it was an immersive experience featuring oversized clothing, bright colors, and a comic-inspired theme celebrating youth, memories, and imagination. These ideas are reflected in every piece of the collection, from graphic t-shirts to special sneakers, jackets, and clogs, making each item feel like a unique piece of art.

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The design and packaging of the collection are also very creative, enhancing the overall experience. The packaging, inspired by comic books, ensures that this collection is a celebration of a special moment in streetwear history. Raystar, who also participated in the show, infused his own creative energy into the project, adding another level of excitement to this already iconic partnership. In a time when collaborations are common, the BAPE by KidSuper collection stands out by tapping into the core of street culture and creativity. It’s a collection that many collectors and trendsetters are going to want to have.

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