Fashion

In Need of Some Street Style? Rei Shito’s New Book is Just the Fix

Rei Shito starting shooting street style in 2004, at the behest of the legendary Shoichi Aoki of FRUiTS. Almost two decades later, she is releasing her global archives in a new book by Rizzoli that is just the fix for WFH…

Rei Shito photographed taking pictures—on her iPhone!—at Paris Fashion Week
Photographed by Phil Oh

Suffice it to say, 2020 street style isn’t what it used to be. With everyone living a WFH life, the idea of getting dressed up and hitting the town just doesn’t resonate for now. But Rei Shito’s new book, Style on the Street: From Tokyo and Beyond, lets us relive the best street style moments of the past decade. Published by Rizzoli, Style on the Street is a comprehensive look at Shito’s global archive.

Shito has chronicled New York, London, Milan, and Paris fashion weeks for 16 years and remains one of the best-dressed and most unmissable photographers outside the shows. “I started shooting in 2004 when Shoichi Aoki, the editor in chief of FRUiTS, asked me to be a street photographer,” Shito says, “suddenly, so it happened.” Since that serendipitous moment, Shito has traveled the world, helping shape the look of a contemporary street style photography.

Image may contain Clothing Apparel Human Person Skirt Female Woman and Fei Fei Sun — The cover of *Style on the Street: From Tokyo and Beyond*
Photo: Courtesy of Rizzoli

Though the book starts with a self-described “boast”—“I take photos around the globe, and I can’t help but feel that Tokyo is head and shoulders above other cities when it comes to street fashion,” Shito writes it is a comprehensive look at how the fashionable have dressed for the better part of a decade. “There were many changes over the years. There are times when men’s fashion is more energetic than women’s, and other times on the contrary. There was a movement called ‘Mori-girl’ in Japan, which was based on the concept of ‘a girl who looks like she is living in the forest,’ and there were times when Normcore was a trend on the other hand,” Shito says. “Sometimes the whole industry is very vigorous and there are times when it’s not. I think the young kids, especially men’s fashion in Tokyo nowadays, is so powerful and fun. They are so passionate about fashion!”

Sorted by trends, the tome cycles through styles from “Pattern on Pattern” to “Hazushi / Zurashi” (Undoing/Shifting) as a means to encourage readers to try the styles themselves. “Throughout street photography, I strongly felt that fashion provides an opportunity to live your ideal life, a life that affirms who you are, and a power to change your life positively,” she says. “I hope that this book will become a way for readers to enjoy fashion.”

As for where street style is headed next, Shito feels as unsure as the rest of us. “I don’t know to be honest, and I think that may be the reason why I do street photography,” she says. “I want to photograph people on the street for as long as I can, it is my lifelong mission.”

Here, she selects five favorite images from her new book.

Tweet LinkedIn PinShares0

Entertainment

A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout

Photo: DannyB Photos / Wikimedia Commons (CC BY 2.0)

A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.

The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.

There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.

The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.

Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.

Tweet LinkedIn PinShares0

Entertainment

Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack

Photo: Finish Line / Wikimedia Commons (CC BY 3.0)

Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.

The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.

None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.

Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.

Tweet LinkedIn PinShares0