Fashion
In Need of Some Street Style? Rei Shito’s New Book is Just the Fix
Rei Shito starting shooting street style in 2004, at the behest of the legendary Shoichi Aoki of FRUiTS. Almost two decades later, she is releasing her global archives in a new book by Rizzoli that is just the fix for WFH…
Suffice it to say, 2020 street style isn’t what it used to be. With everyone living a WFH life, the idea of getting dressed up and hitting the town just doesn’t resonate for now. But Rei Shito’s new book, Style on the Street: From Tokyo and Beyond, lets us relive the best street style moments of the past decade. Published by Rizzoli, Style on the Street is a comprehensive look at Shito’s global archive.
Shito has chronicled New York, London, Milan, and Paris fashion weeks for 16 years and remains one of the best-dressed and most unmissable photographers outside the shows. “I started shooting in 2004 when Shoichi Aoki, the editor in chief of FRUiTS, asked me to be a street photographer,” Shito says, “suddenly, so it happened.” Since that serendipitous moment, Shito has traveled the world, helping shape the look of a contemporary street style photography.
Though the book starts with a self-described “boast”—“I take photos around the globe, and I can’t help but feel that Tokyo is head and shoulders above other cities when it comes to street fashion,” Shito writes it is a comprehensive look at how the fashionable have dressed for the better part of a decade. “There were many changes over the years. There are times when men’s fashion is more energetic than women’s, and other times on the contrary. There was a movement called ‘Mori-girl’ in Japan, which was based on the concept of ‘a girl who looks like she is living in the forest,’ and there were times when Normcore was a trend on the other hand,” Shito says. “Sometimes the whole industry is very vigorous and there are times when it’s not. I think the young kids, especially men’s fashion in Tokyo nowadays, is so powerful and fun. They are so passionate about fashion!”
Sorted by trends, the tome cycles through styles from “Pattern on Pattern” to “Hazushi / Zurashi” (Undoing/Shifting) as a means to encourage readers to try the styles themselves. “Throughout street photography, I strongly felt that fashion provides an opportunity to live your ideal life, a life that affirms who you are, and a power to change your life positively,” she says. “I hope that this book will become a way for readers to enjoy fashion.”
As for where street style is headed next, Shito feels as unsure as the rest of us. “I don’t know to be honest, and I think that may be the reason why I do street photography,” she says. “I want to photograph people on the street for as long as I can, it is my lifelong mission.”
Here, she selects five favorite images from her new book.
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Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.