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Kanye West Explains Why The Yeezy Foam Runner Is The Future Of Sneakers

Kanye West and Joe Rogan linked up on Friday for a long three-hour conversation that covers a whole plethora of topics. Throughout the conversation, Kanye began by talking about his Presidential bid and why he felt like it was so necessary for him to run for President of the United States. From there, West spoke about his artistry and what he has been able to accomplish in both music and fashion. Of course, this led to a lengthy discussion about West’s sneaker design and some of the backlash that surrounds them.

Kanye was at his most excited while talking about the Yeezy Foam Runner which became infamous on the internet thanks to its peculiar croc-like design. At the 1 hour-22 minute mark in the interview clip below, Kanye speaks on the design for the Foam Runner and how it was fully realized by another talented designer, who was recently brought into the Yeezy brand.

“I designed this thing, we call it the Foam Runner, and we built a factory for it in Cody and you can make these in 25 minutes. And what I’m saying about design, I was talking to one of the awesome designers we just got over at Yeezy. We’ve got this amazing crew. We’ve got guys that Nike sued us for, and one of these guys, I was trying to hire him for two years, he had to go surf for a year, and now he’s in,” Kanye divulged. “When he does his cad drawings, it’s like one shot one kill. Sometimes you design stuff and you have to re-do it five to eight times. His first one is so close to being ready for market because he sketches in a certain type of way.

“I’ve been saying I want to get rid of laces and we still have shoes we sell with laces because it’s a popular shoe and people love this shoe. And it hurts me. I feel like Steve Jobs trying to remove buttons off the side of the next [iPhone,]” West continued before explaining what makes the Foam Runner unique. “If you guys look at most sneakers, you have a tongue and it goes this direction. This is the reason [the Foam Runner] is one of the most important sneaker designs because it’s ergonomic. I remember putting it on and being uncomfortable because I’m so used to how a Jordan fits with my jeans. I remember talking to Kobe about making sneakers that have to fit with jeans.

Kanye West

Brad Barket/Getty Images for Fast Company

West went on to note that this shoe was a gut-feeling for him and that he truly feels like the sneaker can revolutionize the way we look at shoes in the future. Kanye has always been one for innovation, and it’s easy to see just how important it is for him to continue pushing boundaries with the Yeezy brand. After all, it’s this philosophy that has made him into a billionaire.

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Kieran James Honors Memory with “Part of the Grind”

Singer-songwriter Kieran James delivers a devastating new single with “Part of the Grind,” a track to tackle the tangled emotions behind loss and memory. A love letter penned to a close friend who faced severe cognitive decline, the song’s emotional heft feels universal yet heartbreakingly personal.

Set to delicate instrumentation and achingly sung vocals, “Part of the Grind” is both a lament and an honoring, a means of remembering while addressing the unavoidable cost of time and illness. His voice floats, leaving room for silence and the long pauses that so often come with grief. But in that silence, there is warmth as well, a refusal to let memory be totally extinguished.

Resilience is also implied in the song’s title, a reminder that even in heartbreak, life goes on and holding the memory of someone stays with the rhythm of everyday living. it’s an anthem for anyone who has ever looked on witnessing decline, mixed sorrow with love.

In Kieran James’s “Part of the Grind,” we hear music as well as go behind it. He gives us room feel, to mourn, and to honor. In the process, he turns private pain into something achingly universal, a song for everyone who has either loved or lost.

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Esthy glows up with joy on new anthem “light it up”

In her latest song, “light it up,” singer-songwriter and producer Esthy from LA brings a vibrant and uplifting vibe that feels like sunshine in musical form. By mixing elements of playful country with polished pop sounds, she creates a track that’s all about having fun and enjoying life.

Esthy’s singing truly shines, showcasing a lively and confident style. There’s a playful tone in her voice that makes the lyrics feel friendly and inviting, encouraging you to set aside your worries and immerse yourself in the moment.

“light it up” radiates energy and is lively and bright, featuring catchy guitar riffs and upbeat rhythms that draw you in right away. If you enjoy artists like Anne-Marie or OneRepublic, you’ll love this song, and Esthy adds her unique flair, making it special and memorable.

Esthy has a talent for creating catchy melodies, and with this one, you’ll find yourself humming throughout your day. Esthy is here to spread joy, inspire energy, and make music that connects with you instantly. This track is designed to remind you of your true unstoppable nature, and Esthy lights it up.