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Kanye West Explains Why The Yeezy Foam Runner Is The Future Of Sneakers

Kanye West and Joe Rogan linked up on Friday for a long three-hour conversation that covers a whole plethora of topics. Throughout the conversation, Kanye began by talking about his Presidential bid and why he felt like it was so necessary for him to run for President of the United States. From there, West spoke about his artistry and what he has been able to accomplish in both music and fashion. Of course, this led to a lengthy discussion about West’s sneaker design and some of the backlash that surrounds them.

Kanye was at his most excited while talking about the Yeezy Foam Runner which became infamous on the internet thanks to its peculiar croc-like design. At the 1 hour-22 minute mark in the interview clip below, Kanye speaks on the design for the Foam Runner and how it was fully realized by another talented designer, who was recently brought into the Yeezy brand.

“I designed this thing, we call it the Foam Runner, and we built a factory for it in Cody and you can make these in 25 minutes. And what I’m saying about design, I was talking to one of the awesome designers we just got over at Yeezy. We’ve got this amazing crew. We’ve got guys that Nike sued us for, and one of these guys, I was trying to hire him for two years, he had to go surf for a year, and now he’s in,” Kanye divulged. “When he does his cad drawings, it’s like one shot one kill. Sometimes you design stuff and you have to re-do it five to eight times. His first one is so close to being ready for market because he sketches in a certain type of way.

“I’ve been saying I want to get rid of laces and we still have shoes we sell with laces because it’s a popular shoe and people love this shoe. And it hurts me. I feel like Steve Jobs trying to remove buttons off the side of the next [iPhone,]” West continued before explaining what makes the Foam Runner unique. “If you guys look at most sneakers, you have a tongue and it goes this direction. This is the reason [the Foam Runner] is one of the most important sneaker designs because it’s ergonomic. I remember putting it on and being uncomfortable because I’m so used to how a Jordan fits with my jeans. I remember talking to Kobe about making sneakers that have to fit with jeans.

Kanye West

Brad Barket/Getty Images for Fast Company

West went on to note that this shoe was a gut-feeling for him and that he truly feels like the sneaker can revolutionize the way we look at shoes in the future. Kanye has always been one for innovation, and it’s easy to see just how important it is for him to continue pushing boundaries with the Yeezy brand. After all, it’s this philosophy that has made him into a billionaire.

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François Marius and Bérénice creates a tender acoustic pop confession with “Billie Jean”

François Marius’ latest release, “Billie Jean (Acoustic Version),” cuts to the quick and lets raw emotion take over. What you get, ultimately, is a personal pop experience that feels closer to a secret than to either a spoken-word show or a performance. The initial soft strum of an acoustic guitar creates a mood that is soft, sweet, and quietly interesting. It’s a full-throated, backbones-out piece, and every note is screaming its potential. It’s simple but riveting, and it proves that sometimes less is more.

François Marius and Bérénice’s voices sound right together, their voicings intermingle so naturally that they seem accidental or spontaneous, harmonies that emerge from nowhere. The way they speak to one another is very, I mean, they really love each other. That even makes the track seem like a conversation about feelings.

The two artists are clearly close. Romance and Eros are not just ideas, and they inhabit every note that lingers and every minuscule shift in tonality. The harmonies soar effortlessly over the acoustic foundation, a blend of sweetness and strength. It’s a sign of strength and also of a willingness to be hurt.

“Billie Jean (Acoustic Version)” is stripped of any fancy production or theatrical effects, it wins you over with its frankness and forthrightness. Sandy François Marius’s impersonation is fresh and real, endowed with depth and softness thanks to Bérénice’s presence, which definitely makes everything more perfect. This acoustic performance serves as a stark reminder of the elements that do connect people: the singer, his guitar, and a story from the heart.

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RoHaNa and Morpheus von Dobenhausen paint love in shadows and light “WHEN A BOY LOVES A WOMEN”

RoHaNa feat. Morpheus von Dobenhausen, in this new release, “When a Boy Loves a Woman,” This track, recorded in winter, has a hint of gothic style that blends emotional restraint with atmospheric elegance. The track is all about RoHaNa’s emotional singing, which fits perfectly with the carefully crafted production. Her voice shows desire, weakness, and dedication without being too loud, letting each note ring out. The result is a sound that affects people on a personal and universal level. There is a sense of innocence that permeates, capturing the delicate nature of love in its purest form.

Morpheus von Dobenhausen is a guest singer who deepens the track’s emotional journey. Their voices work together to make a conversation of feelings that is both clear and mysterious. The song doesn’t go too fast, so the listener can feel the mood and atmosphere as they go through its subtle changes.

“When a Boy Loves a Woman” is unique because it strikes the perfect balance between modern pop and gothic restraint. The result is a soundscape that is both creepy and easy to listen to. It is a moving story about love and devotion, told with grace and quiet strength.

With this first release, RoHaNa confidently joins the scene, thanks to XanadumusiX’s never-ending creative drive, even when things get hard in the winter. This release not only introduces a new artist with significant potential but also showcases a bold artistic direction in which emotion, atmosphere, and story come together to make a lasting impression.

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