Beauty

Keke Palmer on Her Iconic Self-Care Routine and Being the ‘Author of Your Own Beauty’

Plus, what “will get your ass blocked” on her Instagram. …

Keke Palmer is known for a lot of things. It really depends on where you watch her. Maybe you’ve been a fan since her True Jackson, VP days or maybe you just can’t get enough of watching Palmer’s skincare routine on Instagram. Or maybe you’re a fan of her flawless comedic timing and the way she became the best meme of 2019 with ‘Sorry to this man.’ Then, of course, there’s her music. The list could go on and on.

Now, Palmer is working as an Olay brand ambassador for the second time, adding to her long list of gigs. Because whether you’re going into an office or you’re working from home, chances are right now you’re spending a little more time alone. It’s the nature of the game for awhile. So, the least we can do is take that extra moment for ourselves. Palmer is all about that right now, especially when it comes to taking care of your skin.

“I got a chance to work with Olay last year on their hyaluronic acid ingredient in the new body wash and conditioner,” she tells STYLECASTER. “They introduced me to the topic that the skin on your body is just as important as the skin on your face. And a lot of the ingredients we use on our face are never available in body washes.” For 2021, Olay is going a step further and adding retinol to its body products with the the Cleansing & Renewing Body Wash and Rinse-off Body Conditioner with Retinol.

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Olay.

Olay added retinol to help gently exfoliate dead skin cells to leave skin feeling smoother. “It’s an upgrade to your night routine,” continues Palmer. “You’ll use the body wash first and then the conditioner, rinse it off and go to bed. You don’t really need to double-up on the moisturizer.” That’s because the line also contains moisturizing petrolatum.

“You would do it at night because your body is shedding things anyway and if you prompt it with an ingredient like retinol, it’ll help encourage that process,” she says. “We do all that cool stuff on our face, but for whatever reason, we be like, ‘who cares about the body?’ and use harsh soaps.”

Olay.

Body Wash with Retinol $7.99

buy it

Olay.

Body Conditioner with Retinol $5.99

buy it

Palmer incorporates the two products into her nighttime routine, which just like all of us, also includes a lot of TV (and a workout, of course). “Everybody now is trying to be like, ‘oh TV, I’m so above it.’ I’m not above it,” she admits. “I love TV. I want to watch every Shark Tank episode that’s every existed. As well as Survivor.”

In addition to showering with the retinol-infused body wash, she washes her faces with an ultra-mild cleanser. “I’ve been really wanting to not overdo it with products on my skin,” she says. Because skin is something Palmer has been talking about a lot lately, having revealed to her 10.2 million Instagram followers that she was diagnosed with PCOS and was dealing with one of its side effects: acne.

Palmer took to Instagram to show how she covers her acne with makeup. She made it very clear in her caption that she did not want feedback on her routine or advice on her breakouts. She’s got it covered. Because everyone does their makeup differently and that’s okay. In fact, that uniqueness is pretty great. What if we all did a face beat exactly the same?

“That makes makeup boring. You don’t have to contour your face the same way as everybody else. You don’t have to do your brows the same way as everybody else,” she says. “I’m happy we’re getting to a place where we can say, ‘this is what works for me.’ I love that we’re allowing that for people now.”

Source: Instagram

Palmer is excited about all the diverse displays of beauty across social media. “Now, some people are still going to be mean and rude,” she says. “But [also] understanding that beauty is literally from the inside out. I feel like I’m exposing myself to the people that are understanding that. And you will get your ass blocked if that’s not what you’re about.”

“Because at the end of the day, beauty is in the eye of the beholder,” she continues. “It’s not just perfection. Beauty is you shining from the inside out and how you present yourself to the world and you owning your beauty and having confidence in yourself.” She notes it’s really nothing different from being body confident and not body shaming others.

“You are the author of your beauty,” she says, “and no one can take that away from you.”

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Artist Spotlight

How Rare Beauty Propelled Selena Gomez to Billionaire Status

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.

1. The Idea Behind Rare Beauty

Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.

A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.

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2. Smart Marketing and Social Media Success

Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.

Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.

3. Strong Financial Growth

The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.

This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.

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4. Media Attention and Public Interest

The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.

5. A Commitment to Mental Health

In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.

Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.

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Artist Spotlight

Dua Lipa’s “Dance The Night” Reigns as the Ultimate Summer Soundtrack

Dua Lipa’s “Dance The Night” is a catchy new summer soundtrack. It evokes the sunshine, excitement of nightlife, and happiness that come with a true summer song. Co-written with the talented Mark Ronson, “Dance The Night” is a full-on experience that has quickly become the standout track of the season.

Not only is Dua Lipa a massive music star with multiple number-one hits, but this summer, she also made her acting debut as Mermaid Barbie in Greta Gerwig’s Barbie movie. It was only natural for her to be part of the film’s soundtrack, and she truly delivered. “Dance The Night” captures the fun and energy of her previous hits while turning it up with even more sparkle and good vibes, making it impossible not to dance along.

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“Dance The Night” was on the fast track to success. It quickly climbed to the top of the music charts, marking Dua’s fourth number-one song and adding to her growing legacy with hits like “New Rules,” “One Kiss,” and “Cold Heart.” This is about creating a lasting impact.

“Dance The Night” became the soundtrack for fun moments, whether at parties or dancing alone in your room. It’s the perfect song to play when you want to dress up, grab your friends, and dance the night away, just like Barbie does in the movie.

No summer track is complete without a great music video, and “Dance The Night” doesn’t disappoint. Featuring eye-catching visuals, impressive dance moves, and even a surprise appearance from the director, Greta Gerwig, the video captures all the exciting energy of the song. It also shows Margot Robbie’s Barbie living her best life, reminding us that having fun and being confident is always in style.

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What makes “Dance The Night” the ultimate summer song? It’s upbeat and instantly lifts your mood, making you want to dance. Its lyrics invite you to enjoy the moment, and it succeeds on all fronts. Dua Lipa has a knack for creating both familiar and new songs. With its lively disco sound, beautiful strings, and catchy rhythm, “Dance The Night” pays tribute to the classic dance music of the past while still feeling modern. It’s vibrant, exhilarating, and simply irresistible.

In a summer filled with movies, exciting pop moments, and unforgettable times, “Dance The Night” shines as the perfect soundtrack. Whether you’re watching Barbie on the big screen or dancing under the stars, Dua Lipa has given us another fantastic song to which we’ll keep dancing even as summer ends.