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Kendrick Lamar Signs New Publishing Deal

It might be time to get excited about a new album from Kendrick Lamar, as it was announced this week that he has just signed a new publishing deal with Universal Music Publishing Group.

The Top Dawg Entertainment artist, who has been sparking rumors with his mysterious pgLang record label, which includes the likes of Baby Keem and others, has been at the center of speculation for the last year and a bit as fans continue crossing their fingers for new music from the prolific rapper.

The 13-time GRAMMY winner might be nearing the release of something because, this week, it was revealed that he signed an exclusive global admin deal with Universal Publishing.


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“Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music,” said Jody Gerson, UMPG Chairman and CEO. “I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.”

This comes after he inked a publishing deal with BMI last year. The status of that deal is unclear.


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Recently, Kendrick was involved in rumors that he could be leaving Top Dawg Entertainment. The regular-silent rapper actually addressed the topic in a cryptic video shared on Top Dawg’s page

Do you think we’re nearing Kendrick SZN?

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Kyle Ashen’s sun-drenched recollection with new release “That Local Girl”

KYLE

Kyle Ashen’s latest release, “That Local Girl,” is a gorgeous trip down memory lane, a country single that explores that golden glow of memory, like flipping through old photographs touched by salt air and summer sunlight. It’s warm, cinematic, and deeply relatable, a song about the kind of love story that never quite goes away, even as time moves on.

“That Local Girl” is filled with imagery that quickly takes the listener into a world they can walk right into. You got a blonde-haired, blue-eyed girl on a boardwalk street by the ocean, a souped-up truck driving through town, neon lights reflecting off the ocean breeze, and the electric innocence of young love burning in the background.

But under all that cutesy trapping is something more than that, longing. Some people, some places that leave permanent marks on Kyle Ashen and us know that. What’s so brilliant about this song is that it marries those two ideas, making love and hometown memory feel beautifully inseparable. Sometimes you miss a person. And with that person, you miss an entire version of life. “That Local Girl” is more than a country love song from Kyle Ashen. He is a living postcard from the past, sun-faded, bittersweet, and glowing with feeling. A reminder that summers pass by, but some memories stay with us forever.

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ECHOFLIP inspires faith and fire with triumphant anthem on “Kingdom Rise”

ECHOFLIP

ECHOFLIP marches forward with commanding purpose on “Kingdom Rise,” a single that not only demands attention but also commands it. Driven by pounding drums, soaring melodic textures, and full-conviction lyricism, the song arrives like a battle cry with the heart of worship. Bold and energized and spiritually charged from beginning to end.

“Kingdom Rise” is street realism meets kingdom vision at its heart. It’s got grit in its pulse but grace in its message as well. Each bar rings with resilience with ECHOFLIP, a record that embodies struggle, perseverance, and steadfast faith in the face of adversity. The result is music that is rooted in reality while reaching for something much larger.

What makes the single particularly compelling is how seamlessly it combines high-energy Christian trap with uplifting spiritual themes. The hard-hitting production has edge and urgency, and its faith-centered focus gives it soul. It’s motivational without being pushy. Worshipful without momentum loss, without losing authenticity. Ideal for trap gospel, inspirational rap, and urban playlists that aim to uplift as much as energize, “Kingdom Rise” delivers on all fronts. It moves the body, it sharpens the mind, it stirs the soul.

Connect with ECHOFLIP on Spotify

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