Artist Spotlight
M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”
M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”
Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; “Smile,” “Sunrise,” “Choked Out” and “Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.
“Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:
“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.
I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.
M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.
M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.
In May, M.A.G.S. announced he will be embarking on The Happy Fits’ “What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.
M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Beg” music video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.
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Artist Spotlight
Makk $aucy explores feminine power and emotional connection in “Agressive Woman”
Women are powerful to the people around them, and Makk $aucy explores that dynamic in his new single, “Aggressive Woman.” In this release, Makk $aucy dives into how our personal habits and views are shaped by our relationships and emotional ties, rather than just skimming the surface.
“Aggressive Woman” comes from a relaxed, flowing creative process, captured at Grill Studios in Emeryville, California. You can feel that vibe throughout the track, letting the performance speak real emotion without sounding forced. Much of the vibe comes from Makk $aucy’s vocal delivery, which matches the recording’s chill atmosphere.
Beyond the theme, the release also showcases Makk $aucy’s talents as an artist and producer. He lists R&B, hip-hop, and rap as influences and is still trying to find a musical direction that doesn’t confine him to one genre. His production work is central to this identity, reflecting his desire to shape the whole listening experience, not just his vocal performance.
“Agressive Woman” is another chapter in what Makk $aucy calls the “Makk $aucy Experience,” a larger musical journey based on experimentation and creative findings. It celebrates female power and spotlights an artist who continues to push the limits of his production and genre-bending approach.
Artist Spotlight
C’batch explores love, irony, and poor decisions in “If There Was Ever a Fool (One of a Cast of Many) 1”
“If There Was Ever a Fool (One of a Cast of Many) 1” by C’batch is a classic rock release that explores that complicated side of relationships. Based on a friend’s real-life relationship, the song explores love, bad judgment, and the emotional repercussions from a dark, ironic, and sometimes humorous perspective.
What’s interesting about the release is that it spans different eras, musically and lyrically. C’Batch first recorded the guitar improvisation in 2012, and the words came years later, after the relationship that inspired them was over. He kept the two apart until 2026, when he finally merged them. The unusual creative chronology links an early musical idea to a later observation of human behavior.
The track is steeped in classic rock and soul rock and showcases C’batch’s experience as a guitarist, composer, and producer. To truly appreciate this release, one must understand the creative process behind it, a process that has been touched by a musical history spanning four decades. He returns to an old guitar composition and gives it a new purpose in the telling.
The song is about how people can get so wrapped up in love that they ignore shady decisions and only see the consequences afterward. “If There Was Ever a Fool (One of a Cast of Many) 1” is an interesting intersection of past inspiration and present outlook. It also shows how an unfinished musical idea can be born years later.
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