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M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; Smile,” “Sunrise,” “Choked Out and Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.

Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:

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“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.

I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.

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M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.

M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.

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In May, M.A.G.S. announced he will be embarking on The Happy Fits“What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.

M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Begmusic video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

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Artist Spotlight

ISSARA unveils a soulful sonic masterpiece with her debut album, “222”

ISSARA

ISSARA is an enchanting singer-songwriter with a multicultural heritage encompassing Thailand, France, and the USA. Born in Bangkok, Thailand, and raised in Seattle, Washington, by her Thai father and French mother, Issara delivers her latest debut album, “222,” embodied within this 11-track masterpiece, is a fusion of soul, pop, and rock that captivates global audiences, echoing her diverse sonic experiences and eclectic musical style.

222” offers an auditory 11-track album manifesto that transcends genres and defies expectations, inviting listeners into a world of shimmering melodies and hazy whispers. ISSARA, named after the Thai word for “freedom,” is a testimony to her emancipating musical odyssey and pledge to authenticity.

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Drawing from personal experiences and paying tribute to influential women in her life, each song resonates with raw emotion and unwavering honesty. The album’s “222” holds special significance, symbolizing Issara’s artistic evolution and the universal quest for freedom. With each soul-stirring note at a time, Issara invites listeners to join her on her exhilarating musical exploration of love, resilience, and the unbreakable bonds of womanhood.

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Recorded and produced by the acclaimed Jack Bowman, “222” exudes a vintage charm reminiscent of the 70s era, embracing imperfections to convey the genuine sincerity of Issara’s vision. The album starts with a captivating rhythm in the first track, “Ride,” and progresses to an empowering anthem in the second track, “Rise Up.” The third track, “Phoenix,” is hauntingly beautiful, while the fourth track, “I See You,” showcases the artist’s signature style. These album’s tracks provide a glimpse into Issara’s soul, inviting listeners to explore a more profound journey of self-discovery and female camaraderie.

Issara showcases the resilience and unwavering determination with the support of her family and producer, maintaining a balance between the complexities of motherhood and fueled by her passion for artistic aspirations. As a bonus track, the album’s grand finale concludes with the enchanting “Missed You,” a captivating ode to love and longing that leaves listeners yearning for more.

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Issara’s debut album, “222,” is a valuable addition to numerous playlists, a must-listen for enthusiasts craving introspective charm and authentic storytelling innovation. Prepare to embark on a transformative sonic voyage through the depths of the human experience as “222” takes the world by storm, setting the stage for a new era in soulful pop music.

For more information about ISSARA, please visit [website].
CLICK HERE TO STREAM ISSARA’s 222 on Spotify.
CONNECT WITH ISSARA | Instagram | TikTok | Facebook |

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Artist Spotlight

Akhil OSO Unveils Vulnerable New Single: ‘Ask Me Anything’

Akhil OSO’s latest single, “Ask Me Anything,” is a masterfully crafted musical journey that captures the intricacies and complexities of love. The lush instrumentation, haunting vocals, and poignant lyrics weave together to create a sonic landscape that resonates with anyone who’s ever experienced the highs and lows of relationships.

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This song is a testament to Akhil OSO’s storytelling prowess, painting vivid portraits of longing and hesitation. The lyrics encapsulate the universal struggle of wanting to open up while guarding our hearts, making it an anthem for hesitant romantics. 

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At its core, “Ask Me Anything” is more than just a song; it’s a conversation starter. It encourages listeners to reflect on their own experiences, embrace their vulnerabilities, and find strength in shared humanity. In a world that often values perfection over authenticity, Akhil OSO offers a refreshing reminder that our imperfections are what make us beautifully human.

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