Artist Spotlight

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; “Smile,” “Sunrise,” “Choked Out” and “Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.

“Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:

“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.

I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.

M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.

M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.

In May, M.A.G.S. announced he will be embarking on The Happy Fits’ “What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.

M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Beg” music video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.

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Artist Spotlight

“I Just Want to Soar” by JK Jerome delivers an inspiring reflection on dreams and destiny

Certain moments in life have this mix of awe and confusion when you have not yet found your purpose, but you are watching someone else find theirs. UK singer-songwriter JK Jerome’s “I Just Want to Soar” explores that feeling with a sincere blend of folk-rock warmth and indie-folk storytelling, offering a thoughtful first taste of his upcoming debut EP.

The Shropshire-born artist creates a beautifully intimate mood throughout, with a soft but emotive arrangement that lets the song’s emotion shine. “I Just Want to Soar“ is a reflective dialogue between memories, ambition, and self-discovery, grounded in folk traditions and ignited by contemporary indie rock.

The song’s story is about the innocence of childhood dreams and the allure of watching someone who seems to have everything figured out. In this way, JK Jerome takes a simple observation and turns it into a more profound meditation on identity, direction, and the universal desire to know where we belong.

Jerome sings the song with a contained, heartfelt delivery that keeps every phrase intimate while allowing space for the understated instrumentation. JK Jerome has a real talent for emotive songwriting, combined with earthy folk-rock, making this an engaging introduction to his ongoing musical journey. The song leaves you feeling hopeful and encourages you to chase your dreams and keep reaching for the stars ahead.

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Artist Spotlight

“A Yellow Chrysanthemum” by Majestic Souls showcases creative guitar innovation and musical growth

Majestic Souls are moving into new territory with “A Yellow Chrysanthemum,” a track melding organic musicianship with futuristic textures. A defining chapter in the artist’s career, this piece combines the soulful nuances of jazz, the groove of funk, and the experimental edge of electronic music into one singular listening adventure.

“A Yellow Chrysanthemum” is a creative reimagining of controlled guitar samples and displays an intelligent approach to production. The production is interesting and adds to the song’s mood as it shifts with each layer. The title is more closely connected to the artist’s acoustic roots, in which the yellow chrysanthemum symbolizes an important element of a broader musical personality.

It’s a space where warmth and innovation can co-exist, that balance of natural expression and electronic exploration that defines the emotional tone of the track. “A Yellow Chrysanthemum” has a funky, electronic edge and a smooth jazz influence, creating an accessible vibe that still allows the creative freedom of an artist willing to experiment.

Majestic Souls prove, with this genre-bending release, that modern music can pay tribute to traditional sounds and take them into new territory. “Yellow Chrysanthemum” provides an interesting insight into the artist’s development and a motivating example of the coming together of various musical worlds to produce something new.

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