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Artist Spotlight

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; Smile,” “Sunrise,” “Choked Out and Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.

Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:

“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.

I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.

M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.

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M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.

In May, M.A.G.S. announced he will be embarking on The Happy Fits“What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.

M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Begmusic video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

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Artist Spotlight

Alwyn Morrison drops an enchanting love ballad to Manhattan with the single “Lenox Hill”

Alwyn Morrison

Alwyn Morrison has delivered an evocative sonic experience with his latest track, “Lenox Hill,” designed for those who have ever felt the pang of leaving a piece of their heart behind. This song emerges as a meticulously crafted blend of pop-rock, characterized by its emotional resonance and sophisticated production techniques. From the opening measures, Morrison immerses listeners in an auditory landscape reminiscent of New York’s electrifying streets, where motifs of love and heartbreak are seamlessly interwoven.

The production, helmed by Michael Carey, an established figure recognized for his collaborations with artists like Pablo Alborán and Idina Menzel, masterfully fuses the raw intimacy inherent in live performances with a contemporary synth-pop aesthetic. This duality creates a sound that feels both expansive and deeply personal. Morrison’s partnership with Emmy-nominated composer Michael Kooman infuses the songwriting with a dramaturgical quality that elevates it beyond conventional love ballads. Harlan Hodges’ emotive piano arrangements also provide a poignant foundation, enhancing the track’s lingering emotional impact long after the final notes decrescendo.

At its core, “Lenox Hill” explores themes of love and loss, a nuanced meditation on transient moments forever imprinted on our lives. The recording, executed in Los Angeles, showcases Morrison’s earnest and yearning vocal delivery, guiding listeners through the complex emotional landscape of Manhattan’s Upper East Side. Each lyric acts as a fleeting memory, meticulously captured in time.

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With its rich cinematic production, “Lenox Hill” solidifies Morrison’s identity as a distinctive artist possessing a unique vision. His songwriting transcends mere auditory enjoyment, resonating with a deep emotional core. Whether navigating the remnants of a broken heart or seeking a musical accompaniment to a reflective late-night stroll through New York City, this track stands out as an unforgettable piece of art.

 

For more information about Alwyn Morrison, please visit [website]. 
CLICK HERE TO STREAM Alwyn Morrison’s Lenox Hill on Spotify.
CONNECT WITH Alwyn Morrison | Instagram | TikTok | Facebook |

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Artist Spotlight

“No Daylight” by Fiona Amaka evokes an anthemic storm of emotion

Fiona Amaka

It’s as if each release is chasing the next, never quite catching up. Emerging London-based artist Fiona Amaka returns with “No Daylight,” a sonic masterpiece that invites listeners to delve into the unfiltered corners of emotion. From the outset, the track distinguishes itself as a composition and an immersive auditory experience. The crashing guitars and soaring instrumentals create a sonorous landscape, but Fiona’s voice truly takes center stage. Her vocals embody poignant expressiveness, delivering an aching vulnerability long after the last chord fades.

The mesmerizing production of “No Daylight” showcases Fiona’s artistic versatility and sonic innovation. Echo and delay effects aren’t just embellishments but vital threads in the song’s emotional tapestry, amplifying its haunting allure. The track pulses with controlled chaos, balancing intensity with intimacy and power with restraint. Its cinematic quality evokes a palpable sense of time dilation, where emotions rise, and reality blurs into something more profound.

With every release, Fiona Amaka cements her status as a formidable presence in the contemporary music industry. From the pulsating, club-oriented rhythms of ‘In-Club’ to the profoundly introspective ballad ‘Miles Apart,’ her capacity to traverse varied moods and genres is remarkable. “No Daylight” continues this trajectory, further establishing her as an artist to monitor closely. The single brilliantly enriches her discography, crafting compelling soundscapes that captivate listeners and invite deeper engagement.

As the buzz around her music intensifies, “No Daylight” stands out effortlessly, infusing pop sensitivities with her emotive storytelling. Get ready for an evocative auditory journey that warrants repeated listening.

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CLICK HERE TO STREAM Fiona Amaka’s No Daylight on Spotify.
CONNECT WITH Fiona Amaka | Instagram

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