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Machine Gun Kelly Blasts Musicians Using Sadness As A Marketing Tool
In the entertainment industry where artists are molded to become a certain “type” to be marketed to the masses, authenticity is a rare find. Even some of our favorites have played the game in order to gain sympathy from fans to increase their popularity or sell records, and Machine Gun Kelly is calling them out. The rap-rocker caught up with Kerrang! recently and discussed being an authentic artist in a sea of others who use emotional triggers to collect sympathy.
“Some musicians are honest… they’re honestly annoying,” Machin Gun Kelly told the publication. “They f*cking cry about everything as a marketing tool and leave no space for people like me who’re like, ‘Yo, I actually never f*cking cry about shit that I wanna cry about, but here I am today ready to cry about some sh*t.’ But I won’t do it because you f*cked the whole landscape up because you’re f*ckin’ crying and went you to your label with a marketing campaign like, ‘Hey, here’s my strategy, I’m gonna f*ckin’ tweet every day about how much I f*cking hate myself and how sad I am and rack up the sympathy vote.’”
MGK added that he strives to be an artist that doesn’t rely on deceiving his fans. “If I’m such an inspiration to somebody, as sad as I am, aren’t I supposed to show that there’s resilience in that sadness? Aren’t I supposed to show that you’re supposed to smile through it?” he asked. “I know the internet’s great, but it doesn’t need to necessarily be the form of how I’m going to let my diary out.” Who do you think he was talking about?
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Kyle Ashen’s sun-drenched recollection with new release “That Local Girl”
Kyle Ashen’s latest release, “That Local Girl,” is a gorgeous trip down memory lane, a country single that explores that golden glow of memory, like flipping through old photographs touched by salt air and summer sunlight. It’s warm, cinematic, and deeply relatable, a song about the kind of love story that never quite goes away, even as time moves on.
“That Local Girl” is filled with imagery that quickly takes the listener into a world they can walk right into. You got a blonde-haired, blue-eyed girl on a boardwalk street by the ocean, a souped-up truck driving through town, neon lights reflecting off the ocean breeze, and the electric innocence of young love burning in the background.
But under all that cutesy trapping is something more than that, longing. Some people, some places that leave permanent marks on Kyle Ashen and us know that. What’s so brilliant about this song is that it marries those two ideas, making love and hometown memory feel beautifully inseparable. Sometimes you miss a person. And with that person, you miss an entire version of life. “That Local Girl” is more than a country love song from Kyle Ashen. He is a living postcard from the past, sun-faded, bittersweet, and glowing with feeling. A reminder that summers pass by, but some memories stay with us forever.
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Artist Spotlight
ECHOFLIP inspires faith and fire with triumphant anthem on “Kingdom Rise”
ECHOFLIP marches forward with commanding purpose on “Kingdom Rise,” a single that not only demands attention but also commands it. Driven by pounding drums, soaring melodic textures, and full-conviction lyricism, the song arrives like a battle cry with the heart of worship. Bold and energized and spiritually charged from beginning to end.
“Kingdom Rise” is street realism meets kingdom vision at its heart. It’s got grit in its pulse but grace in its message as well. Each bar rings with resilience with ECHOFLIP, a record that embodies struggle, perseverance, and steadfast faith in the face of adversity. The result is music that is rooted in reality while reaching for something much larger.
What makes the single particularly compelling is how seamlessly it combines high-energy Christian trap with uplifting spiritual themes. The hard-hitting production has edge and urgency, and its faith-centered focus gives it soul. It’s motivational without being pushy. Worshipful without momentum loss, without losing authenticity. Ideal for trap gospel, inspirational rap, and urban playlists that aim to uplift as much as energize, “Kingdom Rise” delivers on all fronts. It moves the body, it sharpens the mind, it stirs the soul.
Connect with ECHOFLIP on Spotify
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