Fashion
Maison Alaïa Launches Editions, a New Collection of Everyday Essentials Made the Azzedine Way
Maison Alaïa is celebrating the Editions launch with an event at the Gaité Lyrique in Paris, hosted by Naomi Campbell….
Offsetting choreography by Brieuc Breitenstein will be a curtain in cotton voile and light projections orchestrated by technical director Etienne Guiol, whose four cameras and 3D mappings will trace details of craft, perforations, draping, and cut. Afterwards, Campbell and Karlie Kloss will connect via video to talk about the collection.
Since Monsieur Alaïa’s death three years ago, each season has brought with it a small handful of couture-level pieces, each 100% faithful to the original, down to the very last stitch. Inevitably, those items, such as an embroidered black evening coat or a gown in perforated leather, were breathtaking. So, too, were their price tags.
With Editions, newly appointed CEO Myriam Serrano and her team are widening the field with a collection of essentials that are more objectively affordable. Every spring and fall, a seasonal edit of 30 or so pieces will span t-shirts, brassieres and leggings, knit dresses, and classic Alaïa goddess dresses, perfectos, and trenches, each marked with their year of origin. As for accessories, Editions was also the occasion to bring to life the Corset bag, which Alaïa first dreamed up in 1992 yet never produced (it bows in white, black and red).
It already looks like the bet has paid off: The white basque shirt in Japanese poplin famously worn by Tina Turner is all but sold out everywhere.
The Maison Alaïa Collection is available at Bergdorf Goodman, Saks, Net-A-Porter, and on www.maison-alaia.com.
Stay updated! Click the Google News follow button for more news and updates.
Follow on Google News-
Artist Spotlight13 hours ago
24/8 and Frank White Transform Struggle into Strength with ‘Love The Pressure’
-
Artist Spotlight14 hours ago
Nonvector Pushes Metal Boundaries with New Single “Ashen Time”
-
Hip-Hop14 hours ago
Far From Gods Paints New Realities with Hypnotic Single ‘Shapes’
-
Artist Spotlight12 hours ago
Andre Pedone Breathes New Life into Bon Jovi Classic with “Livin’ On A Prayer (Unplugged)”
-
Artist Spotlight12 hours ago
TABLEEK Returns to True Hip-Hop Roots with New Single ‘Lost’
-
Artist Spotlight13 hours ago
Tiana-Green’s Anthem for Anyone Who Knows Their Worth with ‘Envy’
-
Artist Spotlight11 hours ago
Claudia Balla’s “Normal People” Shines a Light on Society’s Pressure to Conform
-
Artist Spotlight11 hours ago
St-Ray #4TheHustle and Pyro Traxx Returns to the Game with ‘Mentality’