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Max Embers Sets To Release Music Video and Single For “mccartney”

Max Embers is an independent singer-songwriter based in Los Angeles, California. Born and raised in a small town in Germany, he won the internationally renowned music competition Jugend Musiziert shortly before graduating from High School. He went on to study at Berklee College of Music in Boston, one of the leading contemporary music institutions in the world, where he had the privilege of sharing the stage with multi-platinum selling artists Paula Cole and Emmy, Tony Award, and Grammy Lifetime Achievement Award recipient, Harry Belafonte. Since moving to Los Angeles, Max has worked with major label artists like Noah Cyrus, Felix Sandman, Joji, Matoma, Colton Dixon, and renowned writers such as Grammy Award-winning writers A-Rod Lambert and Anita McCloud.

Related: Max Embers Returns With The Stunner “got to get you”

Max Embers, one of LA’s rising singer-songwriters, is releasing his third single off his upcoming Idyllwild EP, “mccartney” on July 2. Just as the rest of his EP, Embers wrote “mccartney” while on a secluded getaway in Idyllwild, California. The solitude and serenity of the retreat continuously brought up existential questions in Embers’ mind. “The magic of that place really permeated through the music I was creating at the time,” says Embers. “I felt like I was learning truths about myself and my life every day, with every word I was writing.” Questions about the connection between humans, the meaning of life, and Embers’ personal journeys pushed him to enlighten his sense of self-awareness. That growth allowed the artist to learn and adapt the healthiest behaviors and mindsets for himself, which resulted in lyrics with powerful roots. While on the retreat, he says he “unlocked a new level of confidence in the fact that it really is okay to just go with the flow, to listen to your heart and do what feels best for you.”

“mccartney” is themed around water and its ability to flow through the largest openings or tiniest creases. That characteristic translated into Embers’ own way of being – moving beyond his people-pleasing traits and welcoming in the strength to let life flow as it is intended to. The single is, in a way, a celebration of his growth. “Go up when I’m up, fall down when I’m down, never tried, was scared to see how wild it is when I just let it be,” Embers sweetly sings alongside a calming guitar. He emphasizes that the core of “mccartney” is the essential need to just be – exist next to life’s highs and lows, and continue cruising on his own path.

Honoring one of music’s great legends, Paul McCartney, Embers tributes him with the urge to “let it be” in the lyrics as he realizes McCartney had it right so many years ago. “I have been quite influenced by older classics like this one, and it felt right to acknowledge that some of the greatest writers of all time have pondered the same questions as me,” says Embers. This ideology came to the writer with a solid, profound feeling of confidence in its power to change his life forever. The flowering of insight comes to life in “mccartney” and serves as a reminder to Embers and listeners alike to melt into the curves of life and simply enjoy the ride.

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Artist Spotlight

A Boogie Wit Da Hoodie Walks Away Unscathed from Shocking Car Crash

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New York City has seen its fair share of excitement, but for rapper A Boogie Wit Da Hoodie, this past Sunday (March 16) turned into a real scare. The popular artist, famous for his catchy tunes and deep lyrics, was involved in a serious car crash around 1 AM EST. After the accident, his white sports car was badly damaged and looked almost unrecognizable. Fortunately, A Boogie came out of it without a single scratch. Fans quickly took to social media to share their relief and support, thrilled that their favorite artist was okay.

Photos from the scene showed how bad the damage was, his car’s hood had been completely torn off and left to the side as it awaited a tow truck. While the car was in rough shape, A Boogie was safe. Instead of going to the hospital, he went straight home, proving that sometimes luck is on your side. Later, A Boogie’s team confirmed to TMZ that the car belonged to him and shared some details about the timing and location of the crash. However, questions remain about how the accident happened. Was there another car involved? Or was it just A Boogie’s vehicle? The New York Police Department hasn’t given more information yet, leaving fans and reporters guessing what caused the crash.

This incident comes at a time when A Boogie has been more low-key since the release of his 2024 album, Better Off Alone. The album showcases his unique blend of emotional depth and confidence, reinforcing his place as a strong voice in hip-hop. After this close call, fans are curious if he will incorporate this experience into his music or talk about it publicly soon. A Boogie Wit Da Hoodie is truly grateful. A destroyed car is one thing, but walking away unharmed is a blessing that money can’t buy.

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Artist Spotlight

Kanye West Questions Kim Kardashian’s Control Over North’s Name

HonkMagazine

Kanye West is once again in the spotlight, and this time, it’s not just about his music or fashion. He recently took to Twitter to express his frustrations about something personal, why his ex-wife, Kim Kardashian, holds the rights to their daughter North West’s name. He shared a legal document that outlined the trademarks associated with North’s name, asking his followers how they felt about the situation. This revelation comes amidst ongoing efforts for parents to co-parent their four children. While Kanye and Kim have tried to appear united for their kids, it’s evident there have still been unresolved tensions between them since their high-profile divorce.

At the heart of this issue isn’t just about the trademark rights but also about who has control over North’s future. Kim, who has built a successful business empire using her family name, took these legal steps to safeguard North’s name as a valuable asset. However, Kanye feels left out of this decision and worries about his father’s rights. Also, it’s worth noting that North has recently been making more public appearances, especially related to Kanye’s VULTURES project. This has led to speculation that Kim’s move to secure the trademarks could be a way of managing how North’s name is used in upcoming projects and businesses.

This situation raises important questions about parental rights and how celebrity children are raised in the public eye. Should Kanye have had a say before these trademarks were secured? Is Kim simply looking out for North’s future? Or is this just another episode in the ongoing power struggle between two of the world’s most famous stars? This is not the last time we’ll hear about Kanye and Kim’s complex relationship and their ongoing efforts to navigate co-parenting.

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