Interview
Premiere: Muzique Magazine Exclusive Interview With Rapper “Serg Litty”
How did you come by your stage name?
I’ve gone through so many stage names over the years. I used to call myself “Skylit” years ago because I liked smoking, but it didn’t really have a ring to it, and it would be constantly mispronounced. Fast forward to the present day, I’ve had a lot of growth and maturity in my life and decided to make a name change to “Serg Litty” which is a blend between my first name Sergio and Skylit, and there you have it, Serg Litty.
When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
I used to go down the rabbit hole in the early days of YouTube and I came across SMACK DVD out in New York that would showcase battle rappers like Jae Millz, Murda Mook, and others. I was absolutely blown away by the bars and lyricism. That was the first real exposure that triggered a passion for me.
I started looking for battle rap forums online, like text battles and learned people were doing audio battles, where they would write and record diss tracks to each other. That’s when I fell in love with the craft and the level of creativity people had with their delivery and writing.
The rest was history, I knew this was something I wanted to pursue and over the years my perspective has been more refined along with the goals I have for a real music career.
I’ve been blessed to have friends in my inner circle that had the same passion for hip hop specifically the art form which always stuck with me and kept me focused on elevating my craft.
To what or whom do you accredit your sense of style?
This is such a great question, but a loaded one at that. I’ve been exposed to so many great artists including personal friends who are artists themselves in San Jose, CA. I listened to everything from 2Pac, Big, Eminem, Wu-Tang downtime artists that are more underground, like Vinnie Paz, Jedi Mind Tricks, RA The Rugged Man, the reality is the list is endless and extremely broad.
I’ve been influenced by so many styles. However, moving to Atlanta, GA really exposed me to the trap style and sound that I fell in love with. I absolutely love trap beats and the new type of flow patterns that are coming out, which is something new to me.
I’m trying to encompass the trap style, with my own Serg Litty spin on it that is focused on my roots, which is the Bay Area.
On your current project, how did you come up with the concept?
I’ve been working very closely with a personal friend of mine, Josh Ruiz who goes by Spawntain The Illavator, who is executive producing the entire project which we are calling Shark Tales. However, we aren’t fully committed to the name yet.
This project is really about my story coming up out of San Jose, CA, and the chip on my shoulder that I carry as a driving factor to reach a level of success that most don’t achieve.
We call San Jose, the tank, Shark city because it is the home for the San Jose Sharks NHL team. The intent of the project is to showcase my new style while incorporating trap elements merged with staying true to my Bay Area roots.
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
Being an independent artist is challenging in itself especially when you don’t have a team to drive and manage the marketing elements. I feel my greatest challenge is finding myself lost in the weeds when it comes to the administrative and marketing tasks to push the music instead of focusing on creating solely. However, over time, we will scale the team to help automate tasks to ensure Spawn and myself, can focus on what we love to do, which is creating.
My greatest attribute is my ability to literally sacrifice everything to achieve a goal. I carry a large chip on my shoulder to prove people wrong, given the layers involved in my past. I’ve learned to love the process and not the finish line. You need to learn to love eating dirt, and I embrace that concept to the core of who I am.
Are you the best at what you do in your opinion?
Can you really say someone is the best in an art form that is totally driven off of your creative vision? If you’re looking at it from a technical perspective in one’s ability to be a lyricist then you can measure someone’s ability, however, isn’t the overall message to make the listener feel what they are feeling? I feel I am the best at what I do to the people that listen to me. That’s all that matters.
What are your plans for the near future?
My plans are to continue creating and building my vault with a heavy focus on marketing to build a larger fan base. This isn’t a sprint. My whole strategy is to crawl, walk, run. Spawn and I will continue to finish the Shark Tales EP while consistently releasing singles. From there we will be looking to do some features along with building our reach to the scale-out fan base.
Is there anyone you’d like to thank, any shout outs?
The only shout outs I have are for the haters who constantly pray on your downfall which puts a larger chip on my shoulder to prove you wrong.
And then, of course my boys who continue to support me:
Josh Ruiz – Spawntain The Illavator
Jwon
Jmac
Sleep
Michael
Vicious
Louie
Descen
And everyone else from the Money EveryDay team.
How can fans find you?
Fans can find me on any of my social media platforms:
Instagram: https://www.instagram.com/serglitty
Twitter: https://www.twitter.com/serglitty
Spotify: https://open.spotify.com/artist/6fSsibk5ilUHSVQuLvr85D?si=Rb08grKJSHOaTG9xz9eBzw
Apple Music: https://music.apple.com/us/artist/serg-litty/1493020181
Email: [email protected]
And on any other social media platform @serglitty
What suggestions do you have for other artist like yourself?
Keep grinding! Never slow down, focus on your marketing, and building a consistent release schedule to build your fan base. This game isn’t a sprint.
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San Sebastian shares his creative inspiration and aspiration for the new single “Again and Again” – [Exclusive Interview]
Swedish artist San Sebastian has released his second single, “Again and Again.” Known for his danceable pop sound infused with a nod to club music, San Sebastian presents a sonic vibe that resonates deeply with his audience. Drawing inspiration from notable artists like Tove Lo, Kylie Minogue, and Troye Sivan, he creates a distinctive blend of vulnerability and optimism. His latest single exemplifies a personal journey, exploring the intricacies of navigating complex emotions within a fractured relationship. Here, San Sebastian takes us behind the scenes, providing insights into the creation of “Again and Again,” detailing the production choices that shape its emotional core and outlining his future aspirations.
Questionnaire
1. Who are the band members, if any, and were there any particular artists, genres, or band’s main influences?
San Sebastian: I’m a solo artist, though I often perform with professional dancers Alicia Gjerulf and Elsa Davidsson. My musical inspiration is drawn from renowned artists such as Tove Lo, Kylie Minogue, and Troye Sivan.
2. Where was the single recorded, and who was involved in its production? Name the record label, producer, and sound engineer who mixed and mastered the song.
San Sebastian: “Again and Again” was originally written by the well-known Swedish artist Darin Zanyar and songwriters Pär Westerlund along with Petter Tarland. I worked on re-creating the track with senior producer Johan Kronlund, who also produced my debut single, “Hear Me Out.” Both singles were released under the auspices of my record label, Metronica.
3. Regarding production, what aspects of “Again and Again” caught your attention? What were some of the critical production decisions that shaped the final sound, and how did they contribute to the overall sonic quality of the track?
San Sebastian: I collaborated with the producer, Johan Kronlund, for nearly 2 years, so we have developed a good understanding and shared vision for the desired sound we aim for in my music. The goal was to turn my flaws into something optimistic, capturing a sense of future possibility by blending a melancholy message with an upbeat, danceable rhythm.
4. What inspired you to write “Again and Again”? Was there a particular ethos, music style, or events that sparked the songwriting process for this single? Were there any collaborations on writing the lyrics?
San Sebastian: The song “Again and Again” was initially composed by the famous Swedish artist Darin Zanyar and his co-writers. I immediately liked the idea of the song’s core concept; its melodies and lyrics spoke to me. The producer and I reimagined the sound to make the song reflect entirely my unique artistic identity.
5. How did you aim to take listeners on an emotional journey with the message or lyrical narrative you are trying to convey through this song? What feelings do you hope to evoke through the music so far?
San Sebastian: I want my lyrics to be honest and resonate with many people’s feelings. I try to transform my flaws into something optimistic, showing that everything has a future. I hope that people, by listening to “Again and Again,” will find pieces of their own experiences within the song’s lyrics while still perceiving this growing hope through the positive upbeat and alongside the danceable energy inherent in the production.
6. Please briefly describe the song, the E.P./Album, and the thinking behind the Project. What does “Again and Again” mean to you personally? How does it reflect your growth as an artist?
San Sebastian: The song tells the story of a broken relationship, where one person is left behind, feeling shattered and powerless. Unable and unwilling to let go, they cling to the memories of a love that once felt real and the hope that they might reunite. Despite knowing they will get hurt again, the chance to feel happiness, even briefly, makes the pain seem worthwhile. By combining vulnerable lyrics, expressive melodies, and a more positive and hopeful production, the song illustrates those who put on a positive front and hide the absolute truth.
“Again and Again” represents my second single in collaboration with Metronica. I describe my musical style as danceable pop inspired by club music. Both my debut single, “Hear Me Out,” and my recent release, “Again and Again,” follow this musical direction. My active involvement in a DJ duo also keeps my heart closely connected to the club vibe, which naturally influences my music.
7. Do you have any favorable quotes from previous reviews or specific aspects, lines, and phrases of the song that you would happily share?
San Sebastian: My previous song and debut single, “Hear Me Out,” was recognized across various blogs internationally. The fact that it was so well received is heartwarming and makes me very happy. However, if I have to highlight one thing, it would be all the positive comments regarding my vocal abilities, specifically its range and how I deliver the songs.
8. Did “Again and Again” create any standout moments or surprises that made it a memorable atmosphere or mood for you? If so, what were your biggest challenges, and how would you describe them?
San Sebastian: A memorable highlight was our spontaneous release party, which drew almost 500 attendees. It was an incredibly heartwarming experience to see how all these people adjusted their schedules and re-booked engagements, altered travel plans, and other meetings to join. I will be eternally grateful for this display of support and gift of love.
9. How do you envision performing this song live? Are there any special events, musical tours, and performances that San Sebastian’s fans should expect soon or plan to incorporate?
San Sebastian: I have actually had the opportunity to perform “Again and Again” live on stage several times with two of my professional dancers, Alicia Gjerulf and Elsa Davidsson. I hope to present “Again and Again” on more stages in the future, incorporating additional live band support from professional musicians and dancers to create an immersive experience for audiences.
10. Is there a music video planned for this single? If so, can you share any insights into its concept? How does this single fit into your future musical plans? Is it part of a larger project, like an album or an E.P.?
San Sebastian: I’m not planning to create a full music video for “Again and Again.” However, I have already created teaser videos, which I use in the release marketing and the ongoing song promotion. I have no concrete plans to release an EP that includes “Again and Again.” Instead, I am focusing on my next single, which I plan to release in early 2025.
CLICK HERE TO STREAM San Sebastian’s “Again and Again“ on Spotify.
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Indie
Interview with Free Mace
Free Mace’s new album “Better off Bitter” is releasing 7/19/24. This new album was independently produced, engineered and funded from a home studio location in Jacksonville, FL. All processes were done by Mason Thomas Staub over 3 years time. Mason sat down to answer some questions in this one-one-one interview…
Mason, your new album “Better off Bitter” is set to release on July 19th, 2024. Can you tell us about the inspiration behind this album and what themes, tones, and stories the listeners can expect?
The main inspiration behind this album is the evolution of artistry and production. Free Mace’s previous album, “Media,” was the transition into more Rock and Indie music. “Media” is a genre fusion set in a dystopian, technocratic, and bleak world, inspired by the global pandemic. As soon as “Media” released, I began drafting the early instrumentals to songs (such as Reality). Every album or EP has been a concept and “Better off Bitter” is no different. The main concept of “Better off Bitter” is being better off bitter. Over the 4 years of living in Jacksonville, FL and not being originally from there, I was the new guy in town. Because of this as well as the advantageous disposition of others involved in or surrounding the industry, I’ve faced ageism and superiority, judgment and prejudice, as well as seclusion and loneliness. Add an incredibly toxic relationship that consumed all my mental capacity for a bit (refer to the song Good Time Girl), and you get the varying emotions and experiences of “Better off Bitter.”
“Better off Bitter” describes the tone and tempo of the album, as well as mood of the songs. The goal of this album was to experiment and set a new standard against mainstream concepts, while not being so far removed from them that the music is unrecognizable. I have been describing “Better off Bitter” to people as a “Jazz Orchestra in a Pop-Punk band format.” I’m aware that this is a big claim to make, however, I’m confident that the unique sound that has been created is new and nostalgic at the same time.
You independently produced, engineered, and funded this album from your home studio in Jacksonville, FL, over three years. What were some of the biggest challenges and rewards of handling every aspect of the production process yourself?
Some of the biggest challenges were motivation, isolation, and insecurity. When doing everything yourself it requires an incredible amount of discipline and vision. There were countless times I found myself vacationing in the doldrums for extended periods with minimal creative output. The beginning of an album always begins as a peak that declines over a period until release. It’s simple and stressless to explore, create and form new ideas, expressions, and feelings. After this honeymoon-like period, then the reality hits of how much goes into the processes of production. The starting production is always hopeful and motivating, so it’s easy to dedicate double-digit hours in a studio. When you start getting to the nitty-gritty, like listening to the same 10-seconds of audio on loop thousands of times, that’s when things aren’t done as jubilantly. That would bring me back to a creative null for a bit, until I felt confident to approach things again with a fresh perspective. The isolation came out of my own doing when I chose solitude to separate myself from distractions, toxic attitudes, limiting perceptions, and peer approval. I prioritized myself and focused on what was important; the completion of “Better off Bitter.” I became more mindful in the process in regards to how I would spend my time in the doldrums. I had a new motivation that allowed me to be more realistic about what songs would make the album (originally 15 instead of 10), what the context and sound would definitively be, and when a deadline would be. After finally completing it, that’s where the insecurity set in when it comes to the acceptance of the album, “Better off Bitter.” 3 years of work is a lot of time to think about how things will be, but I’ll just have to wait and see.
\Which track on the album holds the most personal significance for you, and why? Can you give us some insight into the creative process and meaning behind that particular song?
I would say that the last track on the album, “The Heretic,” has the most significance to me because it’s the finale. This is the last song someone will hear and the last chapter to the story conveyed in “Better off Bitter.” The idea of “The Heretic” comes from the snake-oil sales in the name of religion. The concept that an individual with certainty can sell others with a promise rather than those individuals being at terms with uncertainty. I wanted to provide an image of an interaction between a salesperson and a potential customer. Eventually getting discovered for their fraudulence, the salesperson is forced to lead a vagabond life until the discovery of reinvention.
Over the course of three years, your musical style and influences might have evolved. How do you feel your sound has changed or matured from your previous work to this new album?
The previous Free Mace album, “Media,” was a transition into more up-tempo music. I would see how people would react at the concerts and the up-tempo would always have a better response from what I could tell. It’s not that the audience didn’t enjoy the slower tempo music, it was more about what their body language conveyed. I started to notice people would be involved dancing and moshing to up-tempo music more than standing still with a head bob to a slower tempo. I wanted to do an album that would capture this high energy from beginning to end, while telling a meaningful story about emotions, experiences, and ideologies. “Better off Bitter” is the highlight album of the Free Mace discography, available everywhere 7/19/2024.
As an independent artist, what advice would you give to other musicians looking to produce and release their own music without the backing of a major label?
The best advice I would give to anyone and everyone would be to always stay true to yourself, no matter what.
What are your plans following the release of “Better off Bitter”? Are there any upcoming tours, music videos, or other projects that fans can look forward to?
Following the release of “Better off Bitter,” there will be 2-3 music videos available in varying cinematic styles. Currently in the process are one animated video (Available 7/19/2024 on YouTube) and one live-action Frank Sinatra/Edgar Allen Poe inspired video. There will potentially be shows in the future, but am needed a backing band on location for performance, so if you’d like a Free Mace show where you are located and have a professional band to provide, I will see you there!
