In 2025, Spotify conquers the music streaming world, with 500+ million monthly paying subscribers globally. Considering the platform paid out $10 billion in royalties, a record high, during 2024, it’s evident that streaming is now a revenue stream for artists. Yet only a few musicians are making good money from it.

At the top of the list is Drake, whose 21.5 billion streams yield around $52.5 million. Next up is J Balvin, with $37.9 million this year, a clean-up job from his massive streaming numbers. Other artists who earned significant amounts included Post Malone, Ariana Grande, and Bad Bunny, each featured among the platform’s top earners.

In electronic music, the Chainsmokers had 7.2 billion streams and made $17.7 million, and Calvin Harris made $14 million. The first-place finisher among the grossers is Ed Sheeran’s “Shape of You,” which earned $6.6 million from 2.7 billion streams.

Although these numbers are impressive, most artists on Spotify receive a much lower payday. In its 2024 Loud & Clear report, Spotify found that only 4.4% of artists make at least $131,000 annually. On average, an artist in the bottom 98.6% of earners makes just $12 monthly. This difference underscores the difficulties many musicians face in the streaming age.

Dead artists are still having a real impact on Spotify. Pop Smoke, Shoot for the Stars, and Aim for the Moon have 8.51 billion streams, £29.29m, 6.79 billion streams, and £23.37 million in earnings with Juice WRLD’s “Legends Never Die.” Lil Peep and The Notorious B.I.G. are also proving influential, with their music still raking in significant amounts of money.

Spotify’s global platform has allowed artists to perform in front of audiences beyond their home countries. In 2024, most artists who earned at least $1,000 in royalties made most of their revenue through international listeners, at over 50%. Since 2017, the number of female artists grossing over $1 million per year has quadrupled, signaling greater diversity and representation in the music industry.

The few artists who do make millions from Spotify streams get 1 %, while the 1% of artists get funds. Only a handful of artists are financially rewarded through it, even as the platform’s continued global reach and growing diversity create opportunities for emergent practitioners.

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Kayla Marque has returned with a new single, “Slow Burn,” a simmering, soul-passionate affair that holds you well past when the last notes die out. True to her endlessly evolving artistry, Marque serves up something future-facing and thoughtful, stitching together a grunge-adjacent bassline with ethereal melodies and haunting vocal dynamics.

Right from the outset, “Slow Burn” sucks you into its smoky milieu. The measured bassline sounds plucked from the ‘90s alt-rock golden age and dunked in modern, velvety skin. But Marque’s voice brings center stage, fluent, forceful, and emotionally detailed. She doesn’t only sing; she tells stories, whispers, and wails, and her approach lends the music an astonishing contrast between restraint and release.

As the song progresses, there’s something undeniably mesmerizing about how the instrumentation interacts with the vocals. The melodies shimmer like heat off the pavement, entrapping listeners in a hypnotic haze that feels at once intimate and cinematic. Marque displays not only her vocal range but also her emotional depth. Every note feels deliberate, and every word feels lived-in.

What’s so exciting about “Slow Burn” is how it feels like another chapter in a broader story. Kayla Marque has consistently refused to settle into a single groove, and this track demonstrates that she’s continuing to push limits and defy expectations. There’s a rawness here, an audacity that doesn’t plead for attention but commands it regardless. It’s a song that reveals more textures and emotions after every listen. “Slow Burn” is a vibe, a feeling, a statement. It’s another step in Kayla Marque’s evolution as an artist, and if this is what’s to come, we’re in for something special.