Music

Russ Explains Why His Career Is ‘Pandemic-Proof’ In A Year That Stifled Many Independent Artists’ Income

The outspoken advocate for independent artistry gave the blueprint for his successful 2020. …

Throughout 2020, the coronavirus pandemic and the collective responses to it had a profound effect on the music industry — especially independent artists, who often rely more on live shows than record sales for the majority of their income. However, one independent rapper said that his career flourished this year, boasting that it is “pandemic-proof” and that he has been getting his checks in the mail like clockwork despite the economic slowdown.

Russ, who released two projects this year and has been a vocal advocate for independent artistry, told Tidal’s B. Dot in a new interview, “I’m fortunate because I’ve set up my career to be pandemic proof.” He explained that rather than planning for a global breakdown of the live entertainment industry, he instead ensured that he owned the legal rights to all of his output, which guaranteed a bigger slice of the profit for himself. “It’s pandemic proof via mailbox money, you know, and via ownership and owning my masters and things like that,” he elaborated. “TuneCore checks didn’t stop. If anything, I’ve made more money on TuneCore this year than I did last year because I was able to record more, which means I was able to put out more, and I went fully independent.”

His output this year included the full-length project Shake The Snow Globe and its deluxe version, as well as the Chomp EP featuring Ab-Soul, Black Thought, Busta Rhymes, and more. His independent success allowed him to also give away $20,000 to his Twitter followers to boost their spirits during the summer lockdown.

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Artist Spotlight

Crispy C Notes brings focused ambition on latest release “Chosen”

Crispy C Notes’ hip-hop release “Chosen” makes a statement with purpose and conviction. The record is clear about its artistic identity, with the independent Connecticut artist behind Alien Trap and Relatable Rap letting his commanding vocal presence lead the charge. The production returns to a hip-hop base and cuts out unnecessary frills, so the lyrics and performance can take center stage.

The song’s strength lies in its delivery. Crispy C Notes glides through measured cadences with sure-footedness, giving each verse gravity and lift. His writing is always spot-on, emphasizing determination and personal conviction with a clean lyrical approach. The sparse production plays to the song’s advantage, highlighting the vocal performance without overpowering it. It’s a balance that makes the listener feel that every rhythmic change and lyrical accent is intentional and serves to emphasize the record’s overarching message.

“Chosen” works because it knows that impact is often a matter of clarity, rather than complexity. C Notes is confident not only in his delivery but also in his songwriting, allowing his personality to flow organically throughout the track. The result is a record that is disciplined in its production but engaging from start to finish, thanks to its expressive flow and thoughtful lyricism. He delivers a project that is a true reflection of artistic growth and creative focus as an independent artist who is still finding his own lane. “Chosen” is a bold statement of self that leaves the listener with a clear impression of the artist’s vision and the direction in which he continues to move.

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Artist Spotlight

Maija breathes new life into classic emotion with latest release “Where Is the Love”

Maija’s version of “Where Is the Love” is a graceful, emotionally rich offering that pulls listeners into a modern jazz experience of warmth, sophistication, and heartfelt storytelling. From the opening, the song establishes a reflective mood, mixing expressive vocals with polished instrumentation that feels both classic and contemporary. The trumpet’s sophisticated sound, combined with other exquisitely curated elements of jazz, creates a vibe that’s smooth, enveloping, and effortlessly sophisticated.

And the lyric narrative has this feeling of longing, of broken promises and unanswered questions that feels very personal. Love, honesty, and emotional ambivalence are the main themes as the story unfolds, providing a connection to the song’s sincere viewpoint for the listeners. Maija eschews dramatic flourishes, leaving the expressive delivery and tasteful jazz arrangement to do the emotional heavy lifting. The trumpet, with its own soulful voice, gracefully weaves around the melody, and the supporting instrumentation adds to the song’s intimate character.

The production is slick but not overdone, letting the song’s lyrics speak for themselves. Whether you’re attracted to its expressive vocals, its polished instrumentation, or its relatable emotional themes, “Where Is the Love” is a compelling reminder that honest storytelling and thoughtful musicianship continue to define the very best moments in modern jazz.