Music
Russ Explains Why His Career Is ‘Pandemic-Proof’ In A Year That Stifled Many Independent Artists’ Income
The outspoken advocate for independent artistry gave the blueprint for his successful 2020. …
Throughout 2020, the coronavirus pandemic and the collective responses to it had a profound effect on the music industry — especially independent artists, who often rely more on live shows than record sales for the majority of their income. However, one independent rapper said that his career flourished this year, boasting that it is “pandemic-proof” and that he has been getting his checks in the mail like clockwork despite the economic slowdown.
Russ, who released two projects this year and has been a vocal advocate for independent artistry, told Tidal’s B. Dot in a new interview, “I’m fortunate because I’ve set up my career to be pandemic proof.” He explained that rather than planning for a global breakdown of the live entertainment industry, he instead ensured that he owned the legal rights to all of his output, which guaranteed a bigger slice of the profit for himself. “It’s pandemic proof via mailbox money, you know, and via ownership and owning my masters and things like that,” he elaborated. “TuneCore checks didn’t stop. If anything, I’ve made more money on TuneCore this year than I did last year because I was able to record more, which means I was able to put out more, and I went fully independent.”
His output this year included the full-length project Shake The Snow Globe and its deluxe version, as well as the Chomp EP featuring Ab-Soul, Black Thought, Busta Rhymes, and more. His independent success allowed him to also give away $20,000 to his Twitter followers to boost their spirits during the summer lockdown.
Album Review
R3b3l I explores self-discovery through sound on “A Different Frequency” album
In a music scene often ruled by lyrics, R3b3l I proves that you can tell a powerful story without a single lyric. “A Different Frequency” is a twelve-track instrumental hip-hop and rap-inspired album inviting you into a deeply personal journey of growth, self-discovery, and purpose, speaking its message purely through mood, rhythm, and expression.
“Dance Before the Throne” opens the album, immediately establishing the tone of reflection and reverence. From here, “Elevate” and “The Wave” continue, adding momentum and a sense of movement and change. Each piece is a chapter in a larger story, allowing you to interpret the music with your own experience.
Songs like “I AM Power,” “Level Up,” and “Awaken” seem to be a big part of the progression of the album. The energy is one of empowerment and inner evolution. “The Jazzy Hop” is a nice change of pace in style, with a smooth, groove-flavored taste that shows R3b3l I’s versatility. Meanwhile, “Carousel,” “Raindrops,” and “Heartbeat” are moments of introspection that balance uplifting themes with emotional depth and openness.
The project wraps up on an emotional high with “Ancestors,” a heartfelt tribute to the forebears and the invisible forces that still influence us on our journeys. It’s a fitting way to close out an album about connection, growth, and purpose. “A Different Frequency” is more than a collection of tracks with carefully constructed instrumentals and thoughtful sequencing, and it’s a rewarding journey for those who want immersive instrumental hip-hop with heart, imagination, and substance.
Artist Spotlight
“Signalling Signatures” finds Mr Pigeons exploring dreams, truth, and hidden meanings
While the first look at an upcoming project usually sets the expectations, Mr Pigeons does something more ambitious with “Signalling Signatures.” With this release, the hip-hop artist opens up a portal into “Shining Arras,” inviting you into a world where dreams, symbols, and hidden meanings collide.
“Signalling Signatures” is an exploration of the thin veil between reality and imagination, based on themes of altered consciousness and shifting perspectives. The song is a mix of mythology, film, and spiritual symbolism and encourages you to look beyond the ordinary and find the messages in everyday life. Mr Pigeons delivers with purpose and swagger, blending introspection with crisp storytelling. He also renders the abstract ideas of the song accessible.
The thing about “Signalling Signatures” that is so compelling is its sheer audacity to challenge you. There are no easy answers in this song, only a quest for truth, perception, and uncertainty. A good opening chapter to “Shining Arras,” and it manages to build up suspense as well as showing Mr Pigeons’ artistic vision. “Signalling Signatures” is a good introduction to what could be an interesting new creative phase for the artist.
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