Artist Spotlight
“She Is My Precious” The Curse of K.K. Hammond: A Gritty Blues Anthem with a Digital Edge
In “She Is My Precious,” The Curse of K.K. Hammond delivers a raw and powerful statement wrapped in the murky depths of dark, dirty swamp blues. The song and its accompanying video delve into the invasive pressures of the digital age, particularly those faced by female artists. With her signature slide guitar leading the charge, Hammond transforms a deeply personal and social issue into a rebellious anthem that captures the listener’s attention from the first note.
Musically, the track is a masterclass in blending traditional blues with a modern edge. Hammond’s slide guitar wails with a haunting intensity, creating an atmosphere thick with tension and resolve. Her vocals, rich and gravelly, perfectly match the song’s dark tone, embodying both vulnerability and defiance. The production, handled by Hammond and Ian Davidson, is gritty and unpolished in the best possible way, echoing the raw emotion at the heart of the song.
Lyrically, “She Is My Precious” is a clever, tongue-in-cheek commentary on the unwelcome advances and digital overreach that plague many artists today. Hammond confronts these challenges head-on, using humor and a touch of sarcasm to underscore the seriousness of the issue. The chorus is particularly biting, with Hammond’s delivery imbuing the words with both a sense of ownership and a clear rejection of digital harassment.
The accompanying video amplifies the song’s message, pairing striking visual storytelling with Hammond’s intense performance. Shot in shadowy hues that complement the song’s swampy blues vibe, the video uses symbolism and stark imagery to convey the suffocating nature of unwanted digital attention, all while highlighting Hammond’s resilience as an artist.
For those drawn to the darker, more complex layers of blues, Hammond’s 2023 concept album *”Death Roll Blues”* offers a deep dive into the Southern Gothic horror influences that permeate her work. This album builds on the themes explored in “She Is My Precious,” expanding them into a haunting, narrative-driven experience.
“She Is My Precious” is a standout addition to K.K. Hammond’s discography, merging her distinctive swamp blues sound with timely social commentary. Critics and fans alike will appreciate the boldness and ingenuity on display, solidifying Hammond’s status as a leading voice in modern blues.
–Kathy Sharpe
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Artist Spotlight
Elijah Noida to Release New Single “Shikari” on September 30th
California-based artist Elijah Noida is set to release his latest single, “Shikari,” on September 30th. The track delves into themes of survival and the quest for truth, offering a fresh and captivating narrative. With roots in Siberia, Elijah moved to California in 2017, chasing his dream of becoming a music superstar. Now residing in NoHo, he is fully immersed in the American music scene, creating and living the life he loves.
“I moved from Siberia to California to follow the damn dream of becoming a superstar, like my favorite music bands that I listened to when I was a teenager.” – Elijah Noida
Accompanying the release of “Shikari” is a thrilling music video that takes viewers on a suspenseful journey. In the video, Elijah uses special glasses to uncover hidden threats among us, revealing reptiles and aliens disguised as everyday people. This gripping visual narrative complements the song’s intense message, promising to change the way listeners perceive the world around them.
Mark your calendars for September 30 to experience “Shikari” by Elijah Noida—a track that’s poised to make a significant impact.
Artist Spotlight
The Project drops a thrilling rock nostalgia in its newest release, “Hold On Tight”
The electrifying new single, “Hold On Tight,” strum by The Project, is a thrilling dive into anthemic rock charm with a catchy pop twist that grabs listeners’ attention. Led by the mastermind of the Cali-rock veteran, James Davis, the band delivers a high-octane track that feels like a passionate love letter to the best of the 80s rock anthems with a modern pop twist that keeps it fresh. Davis, known for his scorching guitar riffs as lead guitarist since his days with ‘Shameless,’ amps the intensity, proving his back more robust and versatile. This one’s worth holding on to come from the heart of a supergroup built on pure talent and chemistry.
“Hold On Tight” has a palpable energy that sets it apart, allowing it to maintain its grit and sleek melodic sound. The razor-sharp guitar riffs, courtesy of producer Dennis Hill’s expert production, punch through the mix with just the right amount of swagger. Jeff Plant’s powerhouse vocals give the song a bold edge, pushing the lyrics with conviction as they echo through the chorus filled with imagery of seizing the moment that channels a sense of urgency like a final call to brace yourself for life’s wild ride. It’s fast, it’s loud, and it’s unapologetically anthemic.
Teaming up with Erik Ferentinos and the heavy-hitting Arron Rossi on drums, The Project has created a nostalgic atmosphere for Davis’ longtime fans and the new generation, honoring the roots that made him a Southern California rock staple while driving headfirst into a sonic time machine of the future. Fans of classic rock and pop will find a lot to love here. The Project’s metallic edge, blended with pop sensibility, makes “Hold On Tight” an exciting listen and the perfect companion for your next road trip. Just be sure to buckle up and lose yourself in the sound soaring in true stadium-rock fashion. It will be a thrilling ride.
For more information about The Project, please visit [website].
CLICK HERE TO STREAM The Project’s “Hold On Tight“ on Spotify.
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