Fashion

Shina Novalinga Is the Inuk Throat Singer Bringing Cultural Pride to TikTok

Shina Novalinga is bringing Indigenous culture—and style—to the app….

TikTok: Courtesy of @shinanova

TikTok is largely dominated by trending songs, dance challenges, and overall embracing creativity, but it’s not as well known for its fashion scene. That being said, a stylish community is forming on the app—and Vogue is here to find the most inspiring, and most stylish, creators.

This week’s must follow account is Shina Novalinga (@shinanova), a 22-year-old Inuk creator based in Montreal, Canada. By day, Novalinga is a college student studying business management, but on TikTok, she brings her Indigenous culture (and style) to the app. Indigenous creators such as James Jones and @the_land have indeed been gaining popularity on the app, using TikTok as a space to celebrate the beauty of Indigenous regalia and traditions. Novalinga does this as well, but primarily through videos of herself throat singing with her mother, Caroline, an art form she learned from her.

Throat singing is a style of music that is unique to Inuit people, though other tribes, such as Tuvan people, perform iterations of it as well. It involves two women who duet face-to-face, using their throats and deep breaths to create a hypnotizing harmony. Today, it’s a rare skill to hold, though artists such as Canadian Inuk singer Tanya Tagaq have brought it back into the mainstream. By posting videos on an app like TikTok, creators such as Novaligna are likely introducing it to a whole new audience.

Since posting her first TikTok in March, Novalinga has amassed over 985,000 followers on the app. “I originally started TikTok for fun, but it evolved when I started spreading awareness about my Indigenous culture,” says Novalinga. “I get inspired by other Indigenous creators, and a lot of my content ideas come naturally.” Novalinga’s special relationship with her mother is apparent on TikTok. She will also share videos of her mother braiding her hair or helping her get ready in the morning. On the fashion front, Novalinga will also proudly model pieces that are made by Caroline, including custom parkas with fur-lined hoods. (In Indigenous culture, every part of a hunted animal is used.) “The connection between my mother and I grows bigger as we throat sing together. It’s always a beautiful moment for us,” she says. For a modern twist—this is TikTok after all—she’ll also put her own Indigenous twists on various viral trends on the app, adding her throat singing overtop trending songs, for instance.

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Entertainment

A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout

Photo: DannyB Photos / Wikimedia Commons (CC BY 2.0)

A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.

The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.

There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.

The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.

Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.

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Entertainment

Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack

Photo: Finish Line / Wikimedia Commons (CC BY 3.0)

Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.

The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.

None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.

Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.

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