Music
Shojizero – Not Hiiiii Enough
Bounding in with his first release of the year, the ever-elusive ShojiZero is haunting on the new drop ‘Not Hiiiii Enough’.
Boasting a broody, trap-Esque rhythm lined with heavy bass hits and a hint of metal flair, the New Jersey-based rapper delivers a track that is ominous, exciting, and entirely unique. Produced by frocious, its gritty rhythm and quick flow changes keep you on your feet, a signature element of ShojiZero’s work. The sinister sound samples reflect the lyrical narrative, which is one of rampant illicit activity due to inflated egos, and how being overly confident can often do more bad than good. “If you follow the lyrics, it tells a pretty violent story” ShojiZero explains, “There’s a shooting involved, drug dealing, and some pretty graphic stuff. My overall purpose with this song is to warn younger people of becoming too confident. Don’t get me wrong, confidence is essential for many things in life. But too many people today think that they’re greater than themselves and that they’re above the natural way of things. “Not Hiiiii Enough” is basically a song about people who pretend to be something they’re not, and it gets the best of them. Average high school and college-aged kids love to act like famous rappers, celebrities, and mobsters when they couldn’t be further from that. Some people simply don’t know how to be humble and I feel like that is a major contributor to the many social issues that we face today. As a young, independent artist the last thing I want to do is continue to promote this blindly arrogant mindset.
Always working on his craft, there is nothing more exciting in the world to ShojiZero than music. His aptitude for bold instrumentals and addictive melodies borrow from a wide range of genres, yet his clever approach to structure switches them into something that is entirely his own. After beginning to write at the age of 14, he has performed in countless local bands, including his current band The Last Martyr, and also dropped his debut EP ‘Leo Season’ last year, which features his biggest hit to date ‘Six Six Six’, racking up over 16,000 streams on Spotify. Focusing on the underbelly of society and the struggle of mental health as the inspiration for his bars, his immeasurable talent at the age of just 21 is sure to develop into an artist who will stand the test of time.
A producer, songwriter, and multi-instrumentalist, ShojiZero is a triple threat too good to ignore.
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“Every Rain” by Luke Borchelt evokes a soulful tapestry of nostalgic life with introspective memories
Emerging singer-songwriter Luke Borchelt steps into the spotlight, making waves with his highly anticipated debut album, “Every Rain,” a heartfelt ode to life’s quiet moments, comprises a nine-track odyssey that bridges the intimate charm of the Chesapeake Bay roots with the universal resonance of timeless authenticity. This collection demonstrates Borchelt’s unique blend of country upbringing and modern soundscapes, creating nostalgically grounded and refreshingly innovative music.
Spanning just over 32 minutes, the album “Every Rain” is a masterful exploration of life’s imperfections, love’s intricacies, and the enduring impact of personal history. It begins with “Same Old Square,” Borchelt immerses listeners into a euphoric country classic drenched in youthful memory love, capturing the unassuming joy of revisiting familiar places with someone special, driven by heartfelt lyrics and strumming guitars and small-town life with his signature lyrical authenticity. The title track, “Every Rain,” follows with soulful yet melancholic undertones co-written with producer Warren Russell. This centerpiece delivers a vivid mosaic of imagery of life’s imperfections, malfunctioning trucks, and overgrown gutters, embracing the therapeutic warmth of resilience through life’s storms.
Subsequent tracks such as “Itchin’” and “Frostbit Hands“ further broaden the album’s emotional spectrum. The former ventures into unexplored realms with folk-pop soulfulness, while the latter is a modern acoustic classic work reflecting on lost friendships and the reconciliation of past errors with hopeful renewal in personal growth. “Victoria“ shifts the focus to a romantic-soaked ballad influenced by dreamy organ strums, catchy beats, and an uplifting soundscape to paint vivid snapshots of budding memories of romance, evoke late-night calls, and sweet red wine, rendering it an undeniable highlight of the album.
Borchelt’s artistic versatility is manifested in blending enchanting lyrical narrative with sonic sophistication shines in “Accent,” a nostalgic acoustic vibe co-written with Jordan Rager and Mark Irwin. Meanwhile, “Maryland Life“ and “Car Heat“ are poignant tributes to Borchelt’s upbringing and childhood memories, encapsulating his roots with soul-stirring melodies. The album concludes on a hauntingly beautiful note with “Orland, ME,” a heart-wrenching portrayal of heartbreak. Borchelt’s trembling vibrato leaves an indelible mark, lingering long after the final note fades.
Crafted meticulously, “Every Rain” constitutes an intimate adventure through Borchelt’s world. It traverses a landscape of memories characterized by shimmering melodies and genuine authenticity. Each track provides a glimpse into his creative vision, cementing his place as a compelling new voice in modern folk and soul. Luke Borchelt’s “Every Rain” promises to be a valuable addition to diverse musical playlists, appealing to listeners craving introspection and emotionally evocative depth. Don’t miss the chance to experience this profoundly remarkable debut.
CLICK HERE TO STREAM Luke Borchelt’s Album “Every Rain“ on Spotify.
Artist Spotlight
Chandra delivers an anthemic dash of festive kindness in its recent single “Christmas Hugs”
The Bristol-based pop-rock quartet Chandra has unwrapped an early gift for music enthusiasts with their new single, “Christmas Hugs.” This upbeat festive bop delight is an auditory representation of a cozy fireside experience, encapsulating an intimate gathering that embodies a shimmering embrace. The track celebrates the joyous spirit of the holiday season with a hint of unapologetic nostalgia, featuring catchy melodic tunes that will resonate with listeners.
Frontman Chandra Nair leads the charge with his spirited vocals and jangly guitar riffs, while Chris Wong’s groovy basslines and Keith Jones’s upbeat drumming keep the song bouncing with holiday joy. Co-produced with their long-time collaborator Aaron Shawt, the track exudes a polished yet playfully energetic vibe, weaving together Chandra’s signature cheeky pop-rock style with a sprinkle of classic Christmas magic.
The brilliance of “Christmas Hugs” is particularly evident in its unabashed optimism. It’s a merry, melody-driven, lyrical anthem that doesn’t just sing about Christmas; it feels like Christmas. The composition radiates with festive cheer and an endearing sense of whimsy. Its infectious hooks and sing-along chorus effectively capture the essence of a holiday gathering, where warmth, laughter, and a little bit of mischief come together in perfect harmony.
Beyond the festive sound that sets this mesmerizing production apart, the song carries a heartfelt message. Beneath the layers of tinsel and festive flair, “Christmas Hugs” echoes the thematic hallmark of the band’s core ethos: celebrating kindness, inclusivity, and shared togetherness of humanity. It consistently reminds audiences that the true spirit of the holidays isn’t in the material gifts or glitter but in the human relationships that bring people closer.
Whether you adore the holiday season or find yourself counting down the days until it’s over, “Christmas Hugs” is the perfect song to lift your spirits. It can brighten even the gloomiest moods and make excellent background music while decking at home, sipping mulled wine, or craving a sonic pick-me-up, seasonal serotonin. It’s a feel-good vibe that wraps listeners in its joyful melodies, which don’t let go, just like the best festive hug for the soul.
For more information about Chandra, please visit [website].
CLICK HERE TO STREAM Chandra’s “Christmas Hugs“ on Spotify.
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