Connect with us

Music

The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial

Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …

While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.

The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”

Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).

Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”

Check out the new ad above.

Advertisement
Advertisement

Artist Spotlight

Donna Dafi unveils a fearless pop power move on latest release “Primadonna”

Donna Dafi

Donna Dafi’s latest release, “Primadonna,” is an upbeat pop song with beautiful visuals and strong, catchy beats. The track is meant to appeal to people who want to be close to others and feel comfortable. It shows how exciting it is to learn more about yourself and how freeing it is to accept your strength fully. “Primadonna” is clear, purposeful, and very charming from the first beat.

The single, on the Female Pop, Pop Rising, and Viral playlists, has a polished, new, modern, and emotionally powerful sound. Donna Dafi’s method is both complicated and useful, making a sound space where empowerment and accessibility come together. The song has a happy sound that makes people feel good about themselves and lets them stop needing other people’s approval. “Primadonna” is not an attack, it’s a realization that you can love and feel deeply without losing yourself, a sentiment that speaks to today’s generation looking for authenticity in music and life.

The release is especially interesting because it can make you feel both strong and weak at the same time. The song is fun and energetic, but it also carries a personal message that makes it more than just a pop song. It is a song for people learning to speak up for themselves, set limits, and shine in their own way. The dynamic production adds to this message by blending smooth pop sounds with catchy hooks that stick in your head long after the song ends.

“Primadonna” is a song by Donna Dafi that demonstrates how sound can tell a story. The single, with its empowering theme, catchy beat, and polished pop sound, is a sign of personal growth and self-confidence. This song demands attention and encourages people to be confident and step boldly into the spotlight.

Advertisement

Connect with Donna Dafi on Spotify || Instagram || Youtube || Tiktok

Continue Reading

Artist Spotlight

Eylsia turns inner struggle into radiance with latest release “Desert Learns to Shine”

Eylsia

Eylsia’s powerful new single, “Desert Learns to Shine,” is an emotionally charged anthem about strength, self-confidence, and the quiet strength needed to rise above difficult situations. The song combines a personal confession and a triumphant declaration, capturing the moment when inner light breaks through emotional darkness.

The track is mostly about staying strong even when things are tough. Eylsia makes people very aware of themselves and helps them find strength in their weaknesses. The picture of the desert learning to shine is both clear and meaningful. It reminds us that even the most barren places can grow when they are full of hope and bravery.

This release is especially interesting because it makes you think. Eylsia thinks that listening to her inner voice and letting it guide her will make her stronger. This deep conversation makes the song feel very personal, prompting people to think, breathe, and reconnect with their feelings. The result is a song that feels personal yet easy for everyone to relate to.

The song is full of feeling, and each part shows what it’s like to get over past pain. Eylsia turns tears into things that help you grow and sadness into progress. “Desert Learns to Shine” has a deep emotional impact because it is so real. This one tells you how to keep going and find yourself. Eylsia reminds us that even when things are calm, we are getting stronger. “Desert Learns to Shine” isn’t just a song, it’s a message of hope, strength, and the power of believing in yourself.

Advertisement

Connect with Elysia on Spotify || Facebook || Youtube || Instagram || Tiktok

Continue Reading

Video Of The Week

Trending