Music
The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial
Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …
While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.
The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”
Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).
Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”
Check out the new ad above.
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Heliara unveils a symphony of courage in vulnerability with her new single “Cloak of Fear”
Heliara sings with a commanding and compassionate tone in her new single, “Cloak of Fear.” This stirring pop-rock anthem dives headfirst into the shadows of their anxieties and low self-esteem while extending a hand toward hope and promoting self-discovery. The Ottawa-based singer-songwriter draws upon her extensive musical odyssey to craft this unapologetically candid yet emotive track, effectively merging vulnerability with a powerful message of hope. The song’s lyrics invite a journey of emotional release, encouraging them to trade their “cloak of fear” for something brighter.
Musically, “Cloak of Fear” exemplifies a masterclass, in contrast, with the piano and bold guitar working together to create a fascinating interplay of light and shadow. The juxtaposition of its darker lyrical themes with an uplifting melody is striking, creating a unique sonic landscape that mirrors the journey from struggle to resilience. Heliara’s voice soars as the song builds, conveying strength and tenderness, a reminder that authenticity has power even in our most vulnerable moments.
What sets this track apart is its sincerity. Each word feels like it’s been pulled from the pages of her diary, making “Cloak of Fear” an intimate portrayal of struggle and affirmation of transformation. It’s a celebration of the process of overcoming adversity. Heliara’s willingness to embrace the power and vulnerability within herself inspires others to do the same, pushing audiences to banish negativity, discard their insecurities, and step into their most authentic selves. “Cloak of Fear” emerges as an empowering melodic narrative imbued with an indomitable sense of optimism; it’s a reminder that regardless of the obstacles encountered, we possess the inherent strength to rise.
“Cloak of Fear” by Heliara demonstrates that vulnerability can be a source of superpowers. This track is a must-listen for anyone seeking to embrace their courage and rewrite their story.
CLICK HERE TO STREAM Heliara’s “Cloak of Fear“ on Spotify.
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“Wishing on a Star” by Claire Littley evokes a soulful odyssey of timeless classic dreams and optimism
Breathing new life into its familiar melody, Claire Littley’s reimagining of “Wishing on a Star” transcends its origins, transforming a timeless classic into an intimate, deeply personal narrative. Written initially by Billie Rae Calvin and recording popularized by Rose Royce, this song has always been a beacon of hope and dreams. However, Littley’s version delves into uncharted emotional territory, offering a vulnerable and soulful spin that feels like a heartfelt whisper to the universe.
Claire’s vocal performance stands out the most when she starts singing. Her delivery has a distinct emotive softness, a deliberate fragility that underscores the yearning at the song’s heart. Every word feels imbued with intention as if she’s not just singing about wishes but living them, shaping an atmosphere of intimacy that draws you in and holds you close.
Her production choices are equally thoughtful. Stripping the track to its emotional core, Littley creates a chilled, soulful arrangement that complements her vocals without overshadowing them. Delicate layers of instrumentation glide effortlessly, balancing nostalgia with innovation.
This version is unique because Claire connects with the song’s personal yet universal themes of hope, longing, and love in a way that resonates with generations. Her interpretation taps into these emotions, making it feel as relevant today as it did when the song was first released. It reminds listeners that the idea of “Wishing on a Star” is a metaphor we all share, a quiet act of defiance against life’s challenges.
“Wishing on a Star” by Claire Littley is more than a cover single; it’s a reinvention that will linger in the minds of listeners long after the final note fades, inviting everyone on a soul-stirring journey to dream and hope a little bigger. It’s proof that even the most familiar stars can shine in new and beautiful ways.
For more information about Claire Littley, please visit [website].
CLICK HERE TO STREAM Claire Littley’s “Wishing on a Star“ on Spotify.
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