Music
The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial
Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …
While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.
The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”
Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).
Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”
Check out the new ad above.
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K Glory’s New Anthem “Victory” Inspires With Dynamic Energy
K Glory enters the musical arena with “Victory,” a potent anthem that masterfully combines motivational lyrics with an intricate flow designed to energize and uplift its audience. From the inaugural beat, “Victory” asserts itself with a compelling sense of purpose, articulating a message that resonates personally and as a universal truth.
Its infectious rhythm and fervent delivery distinguish the single. K Glory’s flow exhibits a sharp, fluid quality, seamlessly navigating a production that exudes intensity and resilience. The motivational lyrics inspire listeners to embrace their journeys, emphasizing the importance of perseverance and celebrating even the most minor victories.
“Victory” serves as a rallying cry. It represents the kind of track that demands to be played at high volumes during moments of need or replayed as a motivational mantra. The high-energy vibe and its empowering narrative encapsulate the essence of overcoming adversity and emerging stronger.
This track is an anthem for individuals pursuing their ambitions or seeking reassurance that success remains within reach. As K Glory cements their role as a significant voice of inspiration within the music industry, “Victory” sets a promising trajectory for an unstoppable future.
Artist Spotlight
Ashon Galaxy Brings the Feel-Good Energy With “Let Me Know”
Ashon Galaxy’s song “Let Me Know” is a fun and lively celebration of classic R&B music. It features catchy melodies and joyful lyrics, making it an anthem for good times.
The track fills you with positive energy and a warm, soulful feeling from the first note. The production has a polished touch that pays homage to the significant era of R&B while still sounding fresh and modern. The smooth harmonies, tight rhythms, and overall upbeat vibe make it hard not to feel uplifted.
The message of “Let Me Know” is simple yet powerful: it’s all about celebrating good times and positive energy. Ashon Galaxy’s engaging performance brings the song to life, making it a perfect pick for any playlist that needs a boost of happiness.
With its timeless charm and feel-good spirit, “Let Me Know” shows that Ashon Galaxy is an artist to keep an eye on. Get ready to play it on repeat and enjoy the good vibes!
