Music
The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial
Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …
While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.
The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”
Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).
Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”
Check out the new ad above.
Artist Spotlight
Cali Tucker Unwraps Christmas Magic With Her New EP “Santa Baby”
Cali Tucker is back in the spotlight this season with “Santa Baby,” a beautifully made holiday EP that captures the heart, warmth, and timeless glow of Christmas classics. Cali is known for singing the National Anthem at NASCAR’s Pennzoil 400 in front of 80,000 fans and more than three million people at home. She brings the same powerful presence and emotional depth to this holiday project.
“Santa Baby” is a great holiday release for music lovers, bloggers, and new artist discovery sites. It has six tracks and lasts 20 minutes. It mixes nostalgia with Cali’s signature smooth vocals. Each song shows off her talent, but “O Holy Night” and “The Christmas Song” are two that stand out as favorites. Both performances show off her range, control, and ability to bring classic songs into modern emotional spaces without losing their original charm.
“O Holy Night” stands out as the EP’s spiritual center, with a glowing performance full of dynamics, warmth, and a cinematic stillness that draws people in. Cali gives the song both respect and a unique touch, breathing new life into a well-known hymn. “The Christmas Song,” on the other hand, makes you feel like you’re sitting next to a fire. It’s soft, heartfelt, and full of stories that make you feel nostalgic. Cali’s voice flows effortlessly through every note, making it impossible not to feel the magic of the season.
The whole EP flows easily and has a mix of fun sparkle, soulful warmth, and classic Christmas music. “Santa Baby” is the perfect song for the season, whether people are making holiday playlists, looking for new Christmas music, or discovering new vocal talents. This EP adds a new but familiar sound to today’s holiday music scene. It has a comforting feel and is easy to listen to repeatedly.
Artist Spotlight
Kalpee Honors Heritage and Heart on His Emotion-Rich New EP Dougla Boi
Kalpee is back with Dougla Boi, a beautiful new EP that is both personal and powerful. It gives listeners a close look at the layers of identity, heritage, and emotion that make him who he is. The Trinidad and Tobago artist is confident in his own space, which is rooted in New Calypso and polished with hints of dancehall, R&B, and afrobeats. In this space, genre bends, but emotion leads.
Named after the Trinidadian word for someone of mixed African and Indian heritage, Dougla Boi is honest, proud, and warm about the complexities of culture. Kalpee opens a window into the dualities that define him across six tracks, turning personal truth into universal resonance. The EP is just under 19 minutes long, but every second is carefully planned to take listeners on a journey through courage, joy, healing, and the quiet strength that comes from accepting all parts of yourself.
The first single, “Under,” stands out right away for its calming yet emotionally charged experience. Kalpee’s voice flows over a beat that sounds both new and old, fitting the EP’s theme of bringing cultures together. It’s one of the best examples of how he can mix soft and hard sounds, which is what makes his New Calypso sound so unique.
“Everybody,” which features Full Blown, is another excellent song that has already done very well. It has a happy vibe and an infectious bounce, making it one of the EP’s most replayable songs. “Everybody” captures the spirit of community and shared experience, which is what Kalpee means when he says that identity is not a box but a rhythm.
Connect with Kalpee: Instagram
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