Music
The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial
Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …
While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.
The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”
Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).
Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”
Check out the new ad above.
Artist Spotlight
SweetCandy! reveals the truth behind new release “ISOLATED DISPOSITION”
SweetCandy! latest release of “ISOLATED DISPOSITION,” a single that doesn’t just talk but also confesses, opens up a very open space. The song was written right after a fight, and it has a lot of emotional baggage that most artists would be too scared to show. SweetCandy! doesn’t give up, it pushes all the way in.
“ISOLATED DISPOSITION” is how isolating it feels to be alone and not understood. But instead of blaming others, the story looks inward and reveals a deeper truth, being alone can often be a choice. The song gets to the point, shutting down only makes the emotional distance between us and others bigger.
There isn’t any effort to make things better or hide the pain, SweetCandy! talks openly about how hard it is to want to be understood while also keeping things that would help people understand you. A lot of people who hear it will know right away that it doesn’t make sense.
“ISOLATED DISPOSITION” seems like a turning point in the end. It shows that people are ready to be more responsible, grow, and be honest with each other in the future. SweetCandy! makes it clear that being open about your feelings isn’t a sign of weakness, it’s the way to be truly seen in a world where it can feel dangerous to do so.
Artist Spotlight
Shweta Harve sings of love that stands strong like a Tree on “Have You Loved Like a Tree?”
Shweta Harve’s latest release, “Have You Loved Like a Tree?” gently prompts listeners to reflect on how we think about love today. She uses a tree as a metaphor to show that love is stable, patient, and unchanging, rather than short-lived or performative.
Harve takes listeners to a place where they can think about their own experiences and the emotional truths they share with others. At its most basic level, the song is about unconditional love, love that gives without expecting anything in return, protects without being seen, and is always there even when you don’t see it.
The lyrics say, “Just like a tree, I will never fold / I will only give, endure, and grow / I’ll hold you close, I’ll let you go,” which is the heart of the song. Harve paints love as something that endures through storms, distance, and silence, just as trees endure through changing seasons. That picture has a quiet power that stays with you long after the song is over.
Connect with Shweta Harve on Youtube
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