Music
The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial
Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …
While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.
The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”
Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).
Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”
Check out the new ad above.
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Clay and Kelsy Embrace Darkness and Light in Transformative EP ‘I am’
Clay and Kelsy, the innovative pair at the forefront of Los Angeles’ indie music scene, present their latest project: the emotionally charged and sonically intricate EP, ‘I am’. This work consists of five tracks that delve into the complexities of doubt, emotional pain, and the intricacies of self-discovery, addressing the multifaceted nature of the human experience—from heartache to resilience.
The EP opens with “Insecure,” a raw sonic narrative that unpacks themes of waning self-confidence. Following this, “You Hurt Me” delivers a poignant exploration of betrayal, characterized by its evocative lyrics and dynamic arrangement. The track “I Miss You” amplifies the emotional landscape with its soulful introspection, articulating the challenges of grief and attachment faced while letting go. In “Memories of Me,” the duo addresses the profound weight of despair, tackling themes of existential fragmentation and mental health struggles with brutal honesty.
The titular track, “I am,” emerges as a pivotal moment within the EP—serving as a testament to survival, growth, and the journey toward self-acceptance. This piece balances the turmoil of past experiences with an optimistic outlook on future endeavors, ultimately acting as a powerful affirmation of resilience and readiness to confront forthcoming challenges.
Clay and Kelsy’s exceptional storytelling is complemented by their innovative integration of electronic soundscapes with soulful lyrics and instrumentation, transforming ‘I am’ into a cathartic listening experience. As artists, producers, and co-founders of CKI—an initiative championing women’s empowerment and amplifying underrepresented voices—they infuse their work with authenticity and creativity. ‘I am’ signifies a significant evolution in their artistic trajectory, and the anticipation for their next steps is palpable within the industry.
Artist Spotlight
Sadie Brown delivers a heartfelt illusion of a fake life with her new single “Counterfeit”
At the heart of “Counterfeit” is a tale of love manipulated for selfish purposes, yet still feels captivating. Sadie Brown’s new single “Counterfeit” invites listeners into the deceptive lull of beautiful and bleak love, one that promises everything while lacking genuine vulnerability, ultimately delivering only heartbreak. Brown adeptly illustrates the anguish of being entangled in a romantic relationship that never fully reveals itself, leaving listeners caught between longing and the painful acknowledgment of reality. Through ethereal pop sensibilities and a bittersweet melody, Brown explores the complexity of a “counterfeit love life” alluring yet reserved, a love experience that’s perpetually poised to “cut its losses.” The outcome is a sonic experience that feels as vast and unreachable as a memory of love gone awry.
“Counterfeit” doesn’t just touch on the hurt that comes from unrequited love; it captures the quiet resignation accompanying it. With “Counterfeit,” Sadie Brown steps into a new creative direction in her music, mixing introspective storytelling with emotional resonance.
Written during the lockdown and produced by Cashybear (Tim Ross, formerly of Cash+David), “Counterfeit” builds a hazy, indie-pop atmosphere that feels grounded and otherworldly. The collaboration with guitarist Jimmy Sims (known for his work with George Ezra) lends a retro warmth, creating swirling riffs that complement Sadie’s soft yet piercing vocal delivery. This subtle instrumentation mirrors the song’s themes: a relationship built on false pretenses, with its sweetness fading away like mist.
Brown draws inspiration from artists like Camera Obscura, Kate Bush, and Lana Del Rey, bringing a charming and restrained sense of vulnerability. Like Joni Mitchell, Brown leans into the contradictions of envious love, evoking nostalgia but never retreating from the reality of unfulfilled desire. “Counterfeit” is a thought-provoking piece that establishes Sadie Brown as a voice that can authentically convey both the charm and the ache of illusion.
For more information about Sadie Brown, please visit [website].
CLICK HERE TO STREAM Sadie Brown’s “Counterfeit“ on Spotify.
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