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Travis Scott Boosted McDonald’s Sales Through Pandemic Slump
According to The Wall Street Journal, Travis Scott’s collaboration with McDonald’s was so successful, it was one of two reasons the company’s “U.S. sales have bounced back from the initial shock of the coronavirus pandemic.”
McDonald’s experienced a 4.6% rise in U.S. sales during the period of July to September compared to the same period from last year. The restaurant chain had been experiencing an 8.7% drop in sales in the previous quarter compared to last year.
The company credited the financial success in the most recent quarter to both faster drive-thru speeds and the popularity of the Travis Scott collab.
At this point, Travis Scott could release branded toilet paper and it would go for a premium on resell sites. The Travis Scott meal was no different. In fact, it was so heavily requested that it not only disrupted the McDonald’s supply chain, the chain had to restrict the meal’s availability to online orders so that restaurants wouldn’t get overwhelmed.
Jerritt Clark/Getty Images for McDonald’s
“It’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal,” an internal McDonald’s memo addressing the promotion read. “We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible.”
Travis Scott is one of the few people that are having a stellar 2020. He scored his third #1 hit, got the PS5 early, and he’s still getting to the Jordan bag.
With new music and a new line of alcoholic beverages in the works, it doesn’t look like his money is getting short anytime soon.
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Ronan Furlong finds renewal in the sea with latest release “Splitting The Ash”
“Splitting The Ash” opens with a distinctly Celtic riff before Ronan Furlong moves into an energetic song influenced by ideas of healing, rebirth, and spiritual renewal. The title and subject of the song are based on an ancient Irish ritual in which an ash tree is split open, giving the song a strong link to tradition, while its message is firmly rooted in the present: finding strength, renewal, and inspiration when life puts barriers in your way.
The sea is central to the track’s feeling, a symbol of challenge and regeneration. Furlong links his power to the resilience that can develop from exceeding physical boundaries. The song’s backstory lends that notion further weight, penned during a swim in the Irish Sea in January. The music’s context of creation gives it a particularly direct relationship with endurance and the willingness to push beyond discomfort.
“Splitting The Ash” ultimately feels life-affirming but never loses sight of struggle. The Celtic opening of the song gives an immediate sense of place, while its focus on renewal keeps the message open and universal. Ronan Furlong uses an old image of healing to remind us that difficult experiences can also be a source of strength, inspiration, and a renewed connection to life.
Connect with Ronan Furlong on Spotify || Instagram || Facebook || Youtube
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Kaaine offers a two-sided story on latest release “BROKEN HEARTED REMIX”
Kaaine‘s latest release, “BROKEN HEARTED REMIX” feat Leaquita B takes you right into the tangled waters of love, betrayal, pain, and the hard road to recovery when memories won’t let go. Instead, the remix broadens the emotional horizon, bringing male and female perspectives into the record and deepening the song’s sense of vulnerability, rather than just heartbreak from one side.
The lyric, “We was glad our paths finna change, our lifestyle rearranged,” captures the weight of the song’s emotion. That line is so much about being in a relationship where change feels right, but the song’s subject matter still keeps the emotional connection alive beneath that decision. The record draws you in because it captures that tension between moving on and being haunted by the past.
But the remix is a playground for Kaaine and Leaquita B to explore the aftermath of emotional damage without losing sight of the human feelings at its root. “BROKEN HEARTED REMIX” is not about pretending the pain didn’t happen. It’s about how hard it is to let go of memories. It is a hip-hop/R&B-based song with two perspectives that turns heartbreak into a conversation about feelings we all share.
Connect with Kaaine on Spotify || Instagram || Facebook || Youtube
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