Music
2 Chainz Names Himself The ‘Southside Hov’ In A Reflective Video
The visual follows the release of the rapper’s ‘So Help Me God’ album. …
2 Chainz released his anticipated album So Help Me God last week, which boasted features from the likes of Kanye West, Mulatto, and more. Despite not securing a verse from Jay-Z on the record, 2 Chainz paid homage to the rapper by sampling his Reasonable Doubt track “Feelin’ It” for his song “Southside Hov.” Now, 2 Chainz is celebrating his album’s release with a reflective video alongside the track.
The flashy black-and-white visual positions 2 Chainz in front of two Teslas while rapping about his beginnings. “I’m from the Southside where it’s lukewarm / where n****s set you up for robbery and help you look for ‘em / I’ve been a stepper, I walk around with my own shoehorn / This type of flow, I give the opposition goosebumps,” he raps.
Ahead of his visual’s release, 2 Chainz told The Breakfast Club that he sent Jay-Z the video after filming it. “Me and Hov cool so I sent him the video when I did it just to show him the angle that I wasn’t trying to be him,” he said. “But since it was a Hov sample and the things that I was talking about in the song was some Hov stuff, so I named it ‘Southside Hov.’ He was like, ‘I’m humbled by it.’ It was a cool back-and-forth we had.”
While the rapper said Hov was cool with the video, 2 Chainz has since given up on trying to collaborate with him. “As far as trying to get him on something, yes I’ve given up on that part,” 2 Chainz said. “I don’t like rejection. I got this little mental thing, people that I deal with don’t even know this, where I might ask somebody something three times over my whole life and secretly, after the third time, I won’t ever probably ask again.”
#SoHelpMeGod x @2Chainz pic.twitter.com/CydlVtETcK
— The Breakfast Club (@breakfastclubam) November 13, 2020
Watch 2 Chainz’s “Southside Hov” video above.
So Help Me God is out now via Def Jam/Universal. Get it here.
Artist Spotlight
Lisa Boostani creates a mesmerizing tidal realm in “Ocean”
Lisa Boostani’s “Ocean” takes you deep into a sensory world where body, spirit, and myth come together, beyond the surface of genre. Boostani makes a soundscape that is both ethereal and deeply human by combining the broad essence of psychedelic pop with the strong appeal of alternative rock.
Her voice rises as if it is coming from deep within her, shaped by emotion rather than action. She intentionally channels the intangible, turning weakness into strength rather than a source of pain, and “Ocean” tells people to get involved in this inner world, not just watch it. This release is an integral part of her first EP, “One,” which will come out in March 2026 and is based on love, sensuality, and unity.
If “Ocean” is any indication, the EP will show sensuality not as something pretty, but as a kind of spiritual intelligence, a way to know yourself by connecting with others. The song’s textures and structure have an aquatic quality, moving between clarity and delirium, rhythm and freedom. Its emotional focus is on immersion instead of resolution.
The striking quality of “Ocean” is the blend of the mystical worlds. Boostani understands that strength often shows up as gentleness and that deep feelings are better expressed through frequencies than words. She wants people to see consciousness as immediacy, sensation as truth, and openness as an undeniable strength.
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NOAH. captures the unspoken signals in enchanting R&B track “That’s Bless”
“That’s Bless” captures the unspoken late-night message, the smile that was exchanged from afar, and the feeling you sense but are afraid to say. NOAH. offers a song with a smoky R&B feel and lyrics that capture unspoken tension, firmly in the realm of emotional ambiguity, where connection is clear but not defined.
This piece concerns the subtle discomfort of mixed signals and quiet longings, when looks say more than words ever could. NOAH. handles the theme with restraint, letting the chemistry simmer rather than explode. NOAH.’s delivery shows a confident gentleness, recognizing that some feelings don’t need strict definitions to be real.
In “That’s Bless,” he captures the essence of connection and the compelling allure that endures, even when both parties pretend it is not there. The composition is based on real-life events, and it acknowledges that specific attachments endure in the heart long after one has persuaded oneself of having progressed.
“That’s Bless” is at the crossroads of closeness and distance, clarity and confusion. The song doesn’t resolve the tension it talks about, and that’s what makes it so powerful. It sums up the connection we say we don’t want but keep coming back to in memory, rhythm, and pulse.
Connect with NOAH. on Instagram
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