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Reason Is In His Element On “Stories I Forgot”

Back in August 2018, TDE first announced the signing of Reason. Now, two years later, we’re seeing the West Coast rapper really settle into his role within the label and his sound, with his second project under the label, New Beginnings, out today. It seems, like many of his TDE counterparts, he needed to get one album deep to truly develop his sound and find his own creative spin– there is a trend of the second album among TDE signees to be preferential: ScHoolboy came with Habits & Contradictions, Ab-Soul had Control System, Jay Rock dropped 90059, while Kendrick Lamar was Section.80. Each of these albums marked a turning point in the artist’s respective careers, and each still hold up in the artist’s respective larger discography. We’ll have to see if this trend comes to fruition with Reason as well, but upon the first listen of New Beginnings, he seems to be on the right path.

Among the early records on in the tracklist, there is the definite stand-out “Stories I Forgot.” This is the type of banger we love the TDE team for, in fact, the song feels like it somehow works at the intersection of all four Black Hippy members– and yet, there, we find Reason. And for his part, Reason has a stranglehold on the sinister West Coast beat, stretching his cadence to exciting new heights, and then, restraining it, lazily hammering off the hook. Just as menacing as the production from Kal Banx, are Reason’s bars, where he reminisces on gangster activities, with memorable lines like, “Keisha, I done missed ya, nut and doze off/Called me, say she pregnant, bitch, that’s your fault.”

The result is a captivating, late-night, car-ready banger, and incidentally, one that could also work extremely well on a Halloween playlist.

Let us know in the comments what your favorite song off the project is.

Quotable Lyrics

Woah, shit, get the whole clip, knock his face back
Did that to my little homie, it was hard to face that
Had to tell his mom they caught that nigga while they search for me
Now she praying hurt on me, popping pills, too numb to see
Drinking liquor, smoking weed, hoping they don’t come for me
Nah, I hope they come for me so I can get some vengeance

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Artist Spotlight

PLAN-A-EMCEE unveils a call to see clearly with latest release “Lyrically Reclaim Your Brain”

PLAN-A-EMCEE‘s latest release, “Lyrically Reclaim Your Brain,” is a lo-fi hip hop and cloud rap album with a waking-up theme. This one is for those stuck in an NPC-like life, moving toward awakening and ready to challenge their environment. The infectious hook is hard to miss, and delivers the song’s main message, “unmask the blindfold, that you might see!”

The track concept is simple and focused, produced by and rapped by Emcee PLAN-A-EMCEE, aka Anwar. The combination creates a direct relationship between the beat and the vocals, keeping the message front and center. The busy musical approach lets the words do the heavy lifting over the cold lo-fi base.

“Lyrically Reclaim Your Brain” is a musical reminder to pause, look closer, and be more aware of your surroundings. PLAN-A-EMCEE turns that idea into a memorable hip-hop statement, with an infectious refrain and an undeniably purposeful edge.

Connect with PLAN-A-EMCEE on Spotify || Soundcloud || Facebook || Youtube

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Entertainment

Bad Bunny’s Super Bowl Halftime Show Just Swept The Emmys

Bad Bunny in Los Angeles, California, 2019

Photo: Glenn Francis / Wikimedia Commons (CC BY-SA 4.0)

Bad Bunny is officially an Emmy winner — and not just once. At Saturday’s Creative Arts Emmys, his Super Bowl LX Halftime Show swept every single category it was nominated in, all seven of them, making it the most-decorated nominee of the night.

The headline win was Outstanding Variety Special (Live), a category the show became only the third halftime show ever to claim. From there it just kept going: music direction, choreography, sound mixing, lighting design, technical direction and camerawork, and directing all went home with the Puerto Rican star’s team. There’s technically an eighth trophy with his name attached, too, though it won’t land in his hands — the “Saturday Night Live” episode he hosted last season separately won Outstanding Makeup for a Variety, Nonfiction, or Reality Program.

The sweep is good news for Jay-Z as well. As an executive producer on the halftime show, he now has two Emmys to his name, having previously won for producing Kendrick Lamar’s Super Bowl LIX performance in 2025 — the show that, until Saturday, held the record for most Emmys won by a Super Bowl performance.

Bad Bunny wasn’t the only one having a night. Sabrina Carpenter picked up her first Emmy as a performer and executive producer on “The Muppet Show,” edging out Taylor Swift’s “The Eras Tour | The Final Show” for Outstanding Variety Special (Pre-Recorded). The Billy Joel HBO miniseries “And So It Goes” won for sound mixing on a nonfiction program, and 50 Cent’s Diddy documentary “Sean Combs: The Reckoning” took home picture editing honors. A big weekend for live spectacle, all around.

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