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Kanye West Explains Why The Yeezy Foam Runner Is The Future Of Sneakers

Kanye West and Joe Rogan linked up on Friday for a long three-hour conversation that covers a whole plethora of topics. Throughout the conversation, Kanye began by talking about his Presidential bid and why he felt like it was so necessary for him to run for President of the United States. From there, West spoke about his artistry and what he has been able to accomplish in both music and fashion. Of course, this led to a lengthy discussion about West’s sneaker design and some of the backlash that surrounds them.

Kanye was at his most excited while talking about the Yeezy Foam Runner which became infamous on the internet thanks to its peculiar croc-like design. At the 1 hour-22 minute mark in the interview clip below, Kanye speaks on the design for the Foam Runner and how it was fully realized by another talented designer, who was recently brought into the Yeezy brand.

“I designed this thing, we call it the Foam Runner, and we built a factory for it in Cody and you can make these in 25 minutes. And what I’m saying about design, I was talking to one of the awesome designers we just got over at Yeezy. We’ve got this amazing crew. We’ve got guys that Nike sued us for, and one of these guys, I was trying to hire him for two years, he had to go surf for a year, and now he’s in,” Kanye divulged. “When he does his cad drawings, it’s like one shot one kill. Sometimes you design stuff and you have to re-do it five to eight times. His first one is so close to being ready for market because he sketches in a certain type of way.

“I’ve been saying I want to get rid of laces and we still have shoes we sell with laces because it’s a popular shoe and people love this shoe. And it hurts me. I feel like Steve Jobs trying to remove buttons off the side of the next [iPhone,]” West continued before explaining what makes the Foam Runner unique. “If you guys look at most sneakers, you have a tongue and it goes this direction. This is the reason [the Foam Runner] is one of the most important sneaker designs because it’s ergonomic. I remember putting it on and being uncomfortable because I’m so used to how a Jordan fits with my jeans. I remember talking to Kobe about making sneakers that have to fit with jeans.

Kanye West

Brad Barket/Getty Images for Fast Company

West went on to note that this shoe was a gut-feeling for him and that he truly feels like the sneaker can revolutionize the way we look at shoes in the future. Kanye has always been one for innovation, and it’s easy to see just how important it is for him to continue pushing boundaries with the Yeezy brand. After all, it’s this philosophy that has made him into a billionaire.

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Artist Spotlight

Wyn Calico create the need to support with his latest release “Support”

Wyn Calico steps into deeply personal territory with his latest single, “Support,” a heartfelt offering that addresses a feeling many people know, but rarely express so openly. It’s a song about the universal desire to be encouraged, recognised, and uplifted, turning personal frustration into a relatable message of resilience.

https://open.spotify.com/track/1MNvjKqPPbCmQsA8NCwMxT?si=0f5ab4fc2ee24ab8

“Support” is a meditation on what it feels like to work tirelessly for something you want, but not have the support you need to fully achieve it. Wyn Calico expresses the emotional burden of wanting to make a difference, believing in your purpose, and still moving forward when you hit setbacks. The song is not only about disappointment, but also a rallying cry of resilience in the face of adversity.

This song also highlights an important truth, there are many talented and hard-working people out there who have everything it takes to make a difference, except the encouragement and opportunity to flourish. Wyn Calico’s lyrics and delivery shine a light on that struggle and offer a sense of solidarity to those in similar situations.

“Support” isn’t just a personal statement. It’s a conversation starter. It encourages us to think about the value of community, support, and believing in each other. Wyn Calico’s latest drop is honest, relatable, and emotionally driven, a powerful reminder that even in the moments of isolation, the desire to keep pushing forward is still stronger than ever.

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Artist Spotlight

NNORDY steps into jazz fusion with latest release “Wrong Turn”

NNORDY’s latest release, “Wrong Turn” is a fully live jazz fusion album that showcases the limitless possibilities of instrumental storytelling with the remarkable chemistry between guitar, keyboards, bass, and drums. The song has no words but is an excellent story told through musicianship and sets the stage for listeners to embark on a rich jazz experience.

“Wrong Turn” shows the strength of live performance from the get-go. Each instrument feels alive and in conversation with the others, a dynamic dialogue that develops organically over the course of the piece. Without vocal guidance, each musical phrase is left to speak for itself, giving the listener the freedom to interpret the track in their own way.

The guitar and keyboards often lead, crafting complex melodic lines and textures that give the music direction and atmosphere. Meanwhile, the bass and drums lay down a solid rhythmic base, creating movement and momentum while still leaving a lot of room for exploration. NNORDY creates a track that both dedicated jazz fans and listeners looking for something adventurous and fresh will enjoy. “Wrong Turn” shows that instrumental music can be as expressive and compelling as vocal music.

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