Fashion
Why More Young Designers Are Going Direct-to-Consumer in 2020
From sustainability concerns to the out-of-sync delivery cycle, designers like Maggie Marilyn and Mara Hoffman are breaking away from wholesale and investing in their own direct to consumer sales instead….
Given the looming climate crisis, Marilyn wasn’t willing to keep waiting for those systemic changes. So she removed herself from the system entirely: Starting today, Maggie Marilyn is a 100% direct-to-consumer business, meaning her collections will only be available on her website and in her first store in Auckland, also opening today.
In a video announcing the change, Marilyn states: “We need change that’s faster, stronger, and bolder… Our decisions will no longer be dictated by seasons or someone else’s rules. We will design slowly and mindfully, [with] seasonless offerings that are traceable, organic, recycled, or repurposed, and drive forward our mission around transparency, circularity, inclusivity, and regeneration.” She’s unlocking the freedom to own every decision about what she creates, how much is produced, how it’s shipped (i.e., by sea freight, to reduce emissions), when it’s delivered, and what it should cost.
Marilyn isn’t the only designer taking back that control. The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. (Consider the success of brands like Dôen, Glossier, or Entireworld—they don’t just own their sales, they’ve built an entire community around their message.) Some designers, like Mara Hoffman, are going “mostly” DTC while keeping a select number of wholesale accounts, usually specialty stores and small boutiques. Hoffman said she’s reduced her retailers from around 200 to just 10, and will invest more time and money in her own e-commerce platform; in an open letter, she wrote: “Hopefully, we can build something that actually resembles the vision we are hoping for—for the future of this industry and planet as a whole.” Tibi’s Amy Smilovic ended many of her wholesale partnerships this season as well, and is exploring alternative retail models, including influencer partnerships designed to drive traffic back to tibi.com.
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Rihanna’s Paris Fashion Week Ensemble Ignites Social Media Frenzy
Earlier this week, the fashion world buzzed with excitement as ASAP Rocky and Rihanna graced the AWGE Menswear Spring/Summer 2025 Paris Fashion Week runway show with their presence. The duo’s impeccable style was on full display—Rocky in a gray and black jacket over a white shirt with jeans, and Rihanna turning heads in a maroon jacket, a white dress, and striking heels. However, Rihanna’s outfit has sparked a spirited debate online.
The Shade Room’s comments section lit up with divided opinions. One Instagram user quipped, “She dressed for the summer spring and fall,” while another bluntly stated, “Idc who this is, that outfit is terrible.” Despite the criticism, many fans rushed to defend the fashion icon, insisting her look was on point.
“I think this fit is cute. The shoes are fab. What are y’all talking about?” one commenter argued. Another added, “If you understand the theme she ATE!!” The consensus among supporters is clear: Rihanna can pull off just about anything with style and grace.
Rihanna’s sartorial choices aren’t the only reason her fans are buzzing with excitement. She’s finally gearing up to work on her highly anticipated ninth album. Speaking at a Fenty Hair event, she revealed to Entertainment Tonight, “Now I’m prepared to go back in the studio, so now I’m gonna start,” sparking joy among her followers.
ASAP Rocky also has big news for his fans. At the runway show, he announced that his album “Don’t Be Dumb” will drop on August 30, adding to the anticipation.
What do you think of Rihanna’s fashion-forward look at ASAP Rocky’s recent Paris show? Are you loving it or not feeling the vibe? Share your thoughts in the comments, and stay tuned to Honk Magazine for the latest updates.
Fashion
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
In the ever-changing realm of fashion, some designers rise above the rest, embodying style, opulence, and innovation. Mike Amiri, a luminary in his own right, has woven a tale of success from obscurity to acclaim. Discover the 2024 net worth of the visionary behind Amiri, a designer whose passion and creativity have elevated him to the pinnacle of the fashion world.
Mike Amiri’s journey commenced in the heart of Los Angeles, where his love for fashion and design sprouted from humble beginnings. From his early years, his keen eye for aesthetics drew inspiration from the vibrant street culture that enveloped him, laying the groundwork for his future endeavors.
In 2014, Amiri boldly launched his eponymous fashion label, Amiri, with a distinctive vision to redefine luxury streetwear. Melding high-end craftsmanship with urban aesthetics, his debut collection garnered widespread acclaim, captivating fashion enthusiasts and industry insiders alike. The Amiri brand gained momentum, solidifying its position as a formidable force in contemporary fashion.
Cultivating his brand meticulously, Mike Amiri earned a fan base among Hollywood’s elite. Expanding beyond clothing, signature denim and leather jackets became staples, while statement footwear and accessories exuded an effortless coolness and sophistication. Ventures into collaborations with notable artists and musicians further elevated Amiri’s status as a cultural phenomenon.
Capitalizing on business opportunities, Amiri showcased a knack for staying ahead in the ever-changing fashion landscape. Exclusive partnerships, limited-edition releases, pop-up shops, and international expansion became integral parts of the brand’s success.
Reflecting on Mike Amiri’s net worth in 2024, estimated at $15 million by Idol Net Worth, his journey from a budding designer to a revered fashion icon is nothing short of extraordinary. Through determination, talent, and a pursuit of excellence, he carved a niche in a cutthroat industry. With a finger on the pulse of contemporary culture, Mike Amiri continues to push boundaries, inspiring individuals globally to embrace their unique style and self-expression. As fashion evolves, one certainty prevails: Mike Amiri’s influence and legacy will endure for years to come.
