Fashion
Why More Young Designers Are Going Direct-to-Consumer in 2020
From sustainability concerns to the out-of-sync delivery cycle, designers like Maggie Marilyn and Mara Hoffman are breaking away from wholesale and investing in their own direct to consumer sales instead….
Given the looming climate crisis, Marilyn wasn’t willing to keep waiting for those systemic changes. So she removed herself from the system entirely: Starting today, Maggie Marilyn is a 100% direct-to-consumer business, meaning her collections will only be available on her website and in her first store in Auckland, also opening today.
In a video announcing the change, Marilyn states: “We need change that’s faster, stronger, and bolder… Our decisions will no longer be dictated by seasons or someone else’s rules. We will design slowly and mindfully, [with] seasonless offerings that are traceable, organic, recycled, or repurposed, and drive forward our mission around transparency, circularity, inclusivity, and regeneration.” She’s unlocking the freedom to own every decision about what she creates, how much is produced, how it’s shipped (i.e., by sea freight, to reduce emissions), when it’s delivered, and what it should cost.
Marilyn isn’t the only designer taking back that control. The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. (Consider the success of brands like Dôen, Glossier, or Entireworld—they don’t just own their sales, they’ve built an entire community around their message.) Some designers, like Mara Hoffman, are going “mostly” DTC while keeping a select number of wholesale accounts, usually specialty stores and small boutiques. Hoffman said she’s reduced her retailers from around 200 to just 10, and will invest more time and money in her own e-commerce platform; in an open letter, she wrote: “Hopefully, we can build something that actually resembles the vision we are hoping for—for the future of this industry and planet as a whole.” Tibi’s Amy Smilovic ended many of her wholesale partnerships this season as well, and is exploring alternative retail models, including influencer partnerships designed to drive traffic back to tibi.com.
Stay updated! Click the Google News follow button for more news and updates.
Follow on Google NewsFashion
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
-
Artist Spotlight4 hours ago
Exclusive Interview with Country Chart-Topper Ashley Puckett
-
Artist Spotlight10 hours ago
Unveiling “Dracophobia” – Shriving Drawers’ Spellbinding Exploration of Disorganized Attachment Anxiety
-
Artist Spotlight10 hours ago
Bridgitte’s “Love Potion” Promises to Cast a Spell of Love and Connection
-
Artist Spotlight9 hours ago
Thomson Unveils Mesmerizing Single “Beaconsfield”
-
Artist Spotlight9 hours ago
DaMensch’s “Fucking” Unites the World in a Groovy Global Celebration
-
Music8 hours ago
Assaf Gold Unveils Nu-Disco Gem “Blame It” – A Melodic Odyssey Through Love and Dreams
-
Artist Spotlight9 hours ago
“Govey/Matthew Serves Up a Raw Emotional Journey with JUSTICE XXIII”
-
Artist Spotlight7 hours ago
Roman Da’Fro Serves Up Fresh Vibes with ‘In N Out’