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Why More Young Designers Are Going Direct-to-Consumer in 2020

From sustainability concerns to the out-of-sync delivery cycle, designers like Maggie Marilyn and Mara Hoffman are breaking away from wholesale and investing in their own direct to consumer sales instead….

Marilyns signature merinocotton blend blazer and new organic cotton track pants.
Marilyn’s signature merino-cotton blend blazer and new organic cotton track pants. Photo: Courtesy of Maggie Marilyn

Given the looming climate crisis, Marilyn wasn’t willing to keep waiting for those systemic changes. So she removed herself from the system entirely: Starting today, Maggie Marilyn is a 100% direct-to-consumer business, meaning her collections will only be available on her website and in her first store in Auckland, also opening today.

In a video announcing the change, Marilyn states: “We need change that’s faster, stronger, and bolder… Our decisions will no longer be dictated by seasons or someone else’s rules. We will design slowly and mindfully, [with] seasonless offerings that are traceable, organic, recycled, or repurposed, and drive forward our mission around transparency, circularity, inclusivity, and regeneration.” She’s unlocking the freedom to own every decision about what she creates, how much is produced, how it’s shipped (i.e., by sea freight, to reduce emissions), when it’s delivered, and what it should cost.

Marilyn isn’t the only designer taking back that control. The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. (Consider the success of brands like Dôen, Glossier, or Entireworld—they don’t just own their sales, they’ve built an entire community around their message.) Some designers, like Mara Hoffman, are going “mostly” DTC while keeping a select number of wholesale accounts, usually specialty stores and small boutiques. Hoffman said she’s reduced her retailers from around 200 to just 10, and will invest more time and money in her own e-commerce platform; in an open letter, she wrote: “Hopefully, we can build something that actually resembles the vision we are hoping for—for the future of this industry and planet as a whole.” Tibi’s Amy Smilovic ended many of her wholesale partnerships this season as well, and is exploring alternative retail models, including influencer partnerships designed to drive traffic back to tibi.com.

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Raekwon Unveils “The Emperor’s New Clothes” With All-Star Lineup

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Raekwon, a legendary rapper known for his role in the Wu-Tang Clan, has just announced his long-awaited eighth studio album, titled “The Emperor’s New Clothes,” set to be released through Mass Appeal. Although no singles have been shared yet, the album is already creating a buzz and is highly anticipated this summer. It’s been seven years since Raekwon last released a solo album, and this new project feels more like a grand return than just another release.

He’s teamed up with a mix of familiar faces from the Wu-Tang Clan and some fresh talent in hip-hop. Listeners can look forward to clever lyrics and captivating stories filled with raw emotion. Raekwon has invited his Wu-Tang brothers Ghostface Killah, Method Man, and Inspectah Deck to feature on the album, ensuring a classic blend that fans love. He’s also brought in well-respected artists outside of the Wu-Tang family, like Nas and members of the Griselda collective, Westside Gunn, Benny The Butcher, and Conway The Machine, who are known for their gritty style.

Adding to the variety, singers Stacy Barthe and Marsha Ambrosius will provide soulful vocals to complement Raekwon’s hard-hitting verses. The album’s production features talented names like Swizz Beatz, Nottz, J.U.S.T.I.C.E League, Frank G, and Roadsart, promising a rich, cinematic sound that matches Raekwon’s lyrical skills. Even with such an impressive lineup, there’s still a sense of mystery around the album. There have been no early songs or previews released, just the announcement itself, which builds even more expectation.

But for Raekwon, this is part of his journey. He has always delivered powerful lyrics and relatable street stories without much introduction. The title, The Emperor’s New Clothes, suggests a fresh start and a daring vision that might challenge the current state of rap. With his experienced flow and storytelling still sharp, Raekwon seems prepared to reestablish his place among the top artists in hip-hop.

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Wendy Williams Makes Stylish Splash At Columbia Supporting Her Designer

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In a delightful surprise for fans and fashion enthusiasts, Wendy Williams made a rare appearance at Columbia University on Tuesday, and everyone couldn’t help but notice her. The former talk show host was in high spirits as she showed up to support her longtime friend and fashion designer, Mel Maxi. Wendy looked fantastic in a stylish black-and-white outfit that included a Yankee hat and her trademark flair.

Designed by Maxi himself, her outfit was not just chic but also had a personal touch that highlighted her vibrant personality. In a heartwarming moment recorded on video, Wendy told Maxi, “This is amazing! This was specifically designed for me… this is really hand done.” Wendy came to cheer on Maxi, who was set to give a lecture about fashion design at the prestigious university. Her appearance was a meaningful moment between two creative friends who have supported each other for years. Wendy’s presence emphasized the importance of friendship and collaboration in the creative world.

As she walked by, a nearby fan shouted their love for Wendy, and she instinctively responded with her signature warmth and enthusiasm: “Thank you!” she exclaimed with a big smile. After being away from the spotlight for months, Wendy’s visit was a refreshing change for fans who have missed her lively spirit. There were no fancy events or flashing cameras, just Wendy enjoying the moment, supporting a friend, and reminding us all of the significance of showing up for the people we care about.

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