Music

The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial

Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …

While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.

The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”

Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).

Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”

Check out the new ad above.

Tweet LinkedIn PinShares0

Artist Spotlight

The Kyle Jordan Project strikes a soulful serenade with “Loved By You”

The rhythmic embrace of “Loved By You,” by The Kyle Jordan Project, a group of musicians, delivers an auditory magnetic force that traverses the soul-stirring landscapes to the roots music genre with an unmistakable modern flair. The song, a testament to the band’s musical finesse, offers a tantalizing blend of blues, country, rock, and folk influences intricately woven to create a captivating and rich sonic tapestry.

At its core, “Loved By You” embodies the essence of storytelling and is able to engage listeners on an emotional level. The seamless harmony of the trio’s artistry is achieved through Kyle Jordan’s masterful instrumentation, Greg Van Kerkhof’s enchanting vocals, and Katie Burke’s commanding stage presence. Their collaboration talents has resulted in an enchanting auditory experience that will leave a lasting impression.

The Kyle Jordan Project hails from Victoria, British Columbia, a musically vibrant enclave. The group is known for its collaborative spirit and dynamic performances that resonate with audiences worldwide, shining through in every note and promising an unforgettable musical experience. While Kyle Jordan is the driving force behind the project, the accompanying musicians’ ever-evolving lineup infuses each performance with a fresh energy and unique perspective, ensuring that no two shows are alike. This approach to collaborative musicianship is a hallmark of The Kyle Jordan Project and has gained the group a loyal following.

The track “Loved By You” is an excellent example of The Kyle Jordan Project’s artistry, showcasing their skill in evoking raw emotions and stirring the soul. This single is a valuable addition to any playlist, destined to be cherished by music enthusiasts worldwide. It’s a must-listen for those craving a soulful journey with infectious rhythms and heartfelt lyrics. With “Loved By You,” The Kyle Jordan Project proves why they are a force to be reckoned with. So, sit back, hit play, and let the magic of their music wash over you.

For more information about The Kyle Jordan Project, please visit [website].
CONNECT WITH The Kyle Jordan Project | Instagram | Facebook |

Tweet LinkedIn PinShares0

Artist Spotlight

DIANA OMAR unravels life’s mysteries in her new single, “Messed Up Game”

The heart is a battleground and a sanctuary for the romantics and realists. DIANA OMAR, a musical luminary and STEM advocate from Maryland currently studying at Yale, has just released her latest single, “Messed Up Game.” The composition amalgamates pop and indie music to create a captivating sonic melody that takes the listener on an exhilarating journey of self-exploration. Omar, the artist behind the piece, delves into the intricacies of overthinking missed opportunities and the inevitability of heartbreak through a masterstroke of introspective lyrics and emotive vocals. Although the song’s playful demeanor may initially mask the depth of its meaning, it ultimately serves as a testament to Omar’s ability to create music that resonates on multiple levels.

Omar is a rising star in the indie music scene, thanks to her aptitude for deftly blending genres and weaving compelling narratives. Her latest track is a catalyst for growth, transforming moments of vulnerability into sources of strength. With her skillful craftsmanship, Omar has created a piece that stimulates introspection and encourages personal development. This has established her as an artist with a unique voice and an innate ability to connect with her audience.

“Messed Up Game” is a technically excellent song characterized by its intricate sonic elements expertly crafted to form a cohesive whole. The track’s top-notch production features a wide range of sounds, including textured synths, layered vocals, and dynamic percussion, all expertly mixed to create a rich, multi-dimensional sonic landscape.

The song’s complex harmonies and unconventional chord progressions demonstrate Omar’s musical prowess. At the same time, her commitment to breaking barriers and fostering diversity in traditionally underrepresented STEM fields is evident in her artistry. “Messed Up Game” is a powerful anthem of empowerment, encouraging the upcoming generation of trailblazers to overcome any obstacle that comes their way.

Through this song, Omar delivers a compelling message of embracing the messiness of life and finding beauty in the chaos. This track is a valuable addition to any playlist, inspiring listeners to follow their dreams and pursue their passions with courage and determination.

For more information about DIANA OMAR, please visit [website].
CLICK HERE TO STREAM DIANA OMAR’s “Messed Up Game“ on Spotify.
CONNECT WITH DIANA OMAR | Instagram | Twitter |