Artist Spotlight
Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’
California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.
LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.
Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.
California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.
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Artist Spotlight
“Blue Christmas” by Lisa Humber delivers a heartfelt holiday melancholic glow
Weaving an ethereal soundscape that cuts straight to the soul, Lisa Humber’s rendition of “Blue Christmas” feels like unwrapping an intimate letter to the heartbroken, transforming the familiar holiday classic into a profoundly personal exploration of seasonal melancholy. Gone are Elvis Presley’s iconic version’s upbeat, almost playful undertones; Lisa offers a stripped-back performance characterized by a haunting resonance.
Working closely with producer and guitarist Justin Abedin, Humber breathes life into the song’s quiet void that lingers in the spaces where laughter should reside. Her tender and vulnerable voice evokes a rare sense of unfiltered longing. It’s as though she’s singing directly to the part of us that carries the burden of lonely and disappointed festive promises during a time usually filled with happiness and celebration, creating a stark contrast to the glittering cheer of the season.
The minimalistic instrumentation creates an intimate auditory experience. Abedin’s guitar strings hum softly, almost like a fragile heartbeat, leaving room for Lisa’s vocal tenderness to shine. Each note she sings feels deliberate, and every lyric is imbued with the ache of memories and the quiet hope of what could have been.
Humber’s evolution as a songwriter began with her debut original composition, ‘Boxing Day.’ With this new single, she demonstrates her adeptness in capturing the nuances of human emotions. “Blue Christmas” isn’t just a cover; it functions as a reimagined dialogue with the audience, providing shared solace to anyone whose holiday experiences might not meet the cheerful festive narrative.
This interpretation of “Blue Christmas” encapsulates a dual sense of introspective warmth and illumination while simultaneously embodying bittersweet emotions. Its impact is particularly pronounced when complemented by visuals of twinkling lights juxtaposed against through a lens of melancholy. Ultimately, it represents a stunning addition to Humber’s growing catalog of musical works.
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Artist Spotlight
Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
