Artist Spotlight
Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’
California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.
LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.
Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.
California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.
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Artist Spotlight
The AYAMI unveils a soft anthem of rebirth on new release “Good Morning”
The AYAMI’s latest release, “Good Morning,” is an Afro-pop song about waking up to your emotional self, finding yourself, and the silent strength it takes to reclaim your life. The AYAMI are at their best with this one. Empowerment is often met with loud declarations, but this song comes in with grace, soft but sure, vulnerable but strong.
“Good Morning” is essentially about emerging from illusion. It’s about that powerful moment when you realize that you’ve been living someone else’s version of your life, shaped by expectation, compromise, or false comfort, and you finally choose to return to yourself again.
The groove keeps it moving and grooving, and the soft assurance in the vocals keeps it intimate and honest. The result is empowering but not in a heavy-handed way. The AYAMI chooses emotional clarity over dramatic excess. This restraint makes the message land harder.
Connect with The AYAMI on Spotify || Instagram || Soundcloud
Artist Spotlight
YG Kayboe merges soul and street savvy on the potent “By The Way”
YG Kayboe‘s latest release, “By The Way,” is a record that combines old-school soul with a modern hip-hop edge, and YG Kayboe brings both weight, depth, and authenticity to it.
Born in Memphis, Tennessee, his sound is equal parts grit and heart. It has hard-hitting beats, giving it force, and insightful lyrics, giving it meaning. It touches on personal struggle as well as broader social realities.
With the inclusion of Finesse2Tymes, there’s even more momentum, helping to position “By The Way” as a standout offering from the upcoming Blood Off The PEN 3 mixtape. YG Kayboe’s voice is born of truth, and that truth cuts.
Connect with YG Kayboe on Spotify || Instagram || Facebook || Youtube
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