Music

Alex Aiono Shares his striking single “Played Out” ft. Jake Miller

Alex Aiono is ready to share his most honest project to date, starting with the release of his striking single “Played Out” ft. Jake Miller, due out June 25th. The fast-rising, multi-hyphenate is a force to be reckoned with. As a Pacific Islander (Maori Samoan,) music was an integral part of his upbringing and the singer-songwriter first got his start when he picked up the ukulele, drums, and piano when he was seven years old. Constantly striving to learn more, Alex started producing his own innovative covers of hit songs and what started as a fun hobby has since blossomed into nearly a Billion views on YouTube, 500 million streams, 6 Million followers across socials, Top 10 hits of his very own, sold-out tours around the world, and starring movie roles.

In this follow-up chapter, we see a side of Aiono that he has never shared before when it comes to his music. This new music is a full reflection of Alex here today; he is the record producer, writer, and performer. “This new era of music for me is special because I’m on an endeavor to continually reach deeper,” shares Alex. “With every release, I see more of me in my music. This next era truly will be the deepest I’ve gone yet, and as I live more life and dive further into who I am, I plan to share it with the world.”

In the intimate and intoxicating new single “Played Out,” glassy vocals packed with emotion usher in gorgeous, anthemic production as Alex muses on all the hardships he’s had to overcome in order to get to where he is now. He shares, “I think at our core as humans we consistently lose the forest for the trees when we are in the thicker situations of life. It’s not until you’re out of the woods or have overcome what it was you were going through that you get to see it all for what it truly is. Whether it’s love (as I refer to in the song), a career, a long term goal, or any budding and flourishing situation, sometimes you have to stop and appreciate how everything ‘played out.’”

“a truly defining moment for Aiono” – Variety

“precociously experienced performer” – LA Times

“a clear intentionality behind all of Aiono’s work” – Wonderland

“Alex Aiono’s ‘Her’ is for everyone” – PAPER

“Aiono’s Drake-like tone has us in love” – Billboard

Aiono has seen a whirlwind of successes over the last few years. He released the unpredictable hybrid album The Gospel at 23 in 2020, which saw him deep in the mix of gospel truth-telling, stark hip-hop swagger, alternative ambition, and pop bliss. The album garnered praise from the masses, from Variety and The LA Times to Wonderland to name a few, and has racked up millions of streams. Early 2021 also saw Alex star in the Ian Bryce produced and Jude Weng directed film Finding Ohana, which marked the start of another burgeoning venture for Alex.

The uniquely talented Aiono has proven himself as a jack of all trades. From writing and producing his own music to his collaborations with artists like John Legend to Jon Bellion, to securing starring roles on major networks, we see Alex continue a soaring career that’s bound to position the star as a household name for years to come.

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Artist Spotlight

Amanda Fagan unveils lost love and regret on latest release “Forever Yearn”

Amanda Fagan‘s latest release, “Forever Yearn,” is a tragic love story of pride, lost opportunity, and the harrowing knowledge that some mistakes can never be undone. A young couple at heart, wild and almost in love, but whose pride prevents the relationship from flowering. Their story doesn’t end with seeing what went wrong. It hurts more because you don’t see it for years.

“It’s a song about breaking cycles, but the characters are caught in the consequences of their choices. They learn from their mistakes, but knowledge cannot change the past. What remains is the longing for each other, which gives the song its emotional weight and its title, “Forever Yearn.”

Inspired by Emily Brontë’s Wuthering Heights, the song feels like a love story that never gets old. Fagan’s premise blends regret and longing, showing how pride can linger long after an alternative decision could have changed everything. So “Forever Yearn” is less about lost love than about two people wondering what might have been.

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Artist Spotlight

iLLLACAT brings sharp bars and catchy production with latest release “Like Dat”

iLLLACAT drops “Like Dat,” a Hip-Hop cut with punchy production, percussion, and synths that give the record movement. Bookie comes on the track and sets the tone immediately with the hard lines, “Get out of my face with the gas, we’re on the chase for the cash, if you’re moving fake I’ll pass, I’ll pack it, and I’ll put it in a bag.” The delivery is right there in the money, the movement, and staying away from anything fake.

The production leaves plenty of space to land those words. Percussion powers the track with synths adding another layer to the beat, a backdrop for the straight-up vocal approach. “Like Dat” maintains tight energy and, instead of overcomplicating its message, lets the verses do the work in terms of personality.

The line, “Steady making money while smoking a pain killer” provides another memorable moment and an insight into the attitude that runs throughout the record. iLLLACAT brings us “Like Dat”, a pure hip-hop joint with Bookie on the track. A catchy production that stays sharp, an assertive voice, memorable lines, and enough rhythmic punch to keep the record moving.

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