Music

Alex Aiono Shares his striking single “Played Out” ft. Jake Miller

Alex Aiono is ready to share his most honest project to date, starting with the release of his striking single “Played Out” ft. Jake Miller, due out June 25th. The fast-rising, multi-hyphenate is a force to be reckoned with. As a Pacific Islander (Maori Samoan,) music was an integral part of his upbringing and the singer-songwriter first got his start when he picked up the ukulele, drums, and piano when he was seven years old. Constantly striving to learn more, Alex started producing his own innovative covers of hit songs and what started as a fun hobby has since blossomed into nearly a Billion views on YouTube, 500 million streams, 6 Million followers across socials, Top 10 hits of his very own, sold-out tours around the world, and starring movie roles.

In this follow-up chapter, we see a side of Aiono that he has never shared before when it comes to his music. This new music is a full reflection of Alex here today; he is the record producer, writer, and performer. “This new era of music for me is special because I’m on an endeavor to continually reach deeper,” shares Alex. “With every release, I see more of me in my music. This next era truly will be the deepest I’ve gone yet, and as I live more life and dive further into who I am, I plan to share it with the world.”

In the intimate and intoxicating new single “Played Out,” glassy vocals packed with emotion usher in gorgeous, anthemic production as Alex muses on all the hardships he’s had to overcome in order to get to where he is now. He shares, “I think at our core as humans we consistently lose the forest for the trees when we are in the thicker situations of life. It’s not until you’re out of the woods or have overcome what it was you were going through that you get to see it all for what it truly is. Whether it’s love (as I refer to in the song), a career, a long term goal, or any budding and flourishing situation, sometimes you have to stop and appreciate how everything ‘played out.’”

“a truly defining moment for Aiono” – Variety

“precociously experienced performer” – LA Times

“a clear intentionality behind all of Aiono’s work” – Wonderland

“Alex Aiono’s ‘Her’ is for everyone” – PAPER

“Aiono’s Drake-like tone has us in love” – Billboard

Aiono has seen a whirlwind of successes over the last few years. He released the unpredictable hybrid album The Gospel at 23 in 2020, which saw him deep in the mix of gospel truth-telling, stark hip-hop swagger, alternative ambition, and pop bliss. The album garnered praise from the masses, from Variety and The LA Times to Wonderland to name a few, and has racked up millions of streams. Early 2021 also saw Alex star in the Ian Bryce produced and Jude Weng directed film Finding Ohana, which marked the start of another burgeoning venture for Alex.

The uniquely talented Aiono has proven himself as a jack of all trades. From writing and producing his own music to his collaborations with artists like John Legend to Jon Bellion, to securing starring roles on major networks, we see Alex continue a soaring career that’s bound to position the star as a household name for years to come.

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Artist Spotlight

“Empatia” by Aurien & Jab Vix set the tone for an atmospheric new era

“Empatia,“ the stunning electronic debut of Aurien, in collaboration with Jab Vix, is the start of a new creative universe under Aurien’s newly launched imprint Château Bonheur Musique. The track feels like a doorway into a curated emotional space, built from atmosphere, storytelling, and immersive sound design.

“Empatia” is founded upon a contemporary electronic aesthetics that favors texture. The production is sleek and considered, offering up soft rhythmic pulses within roomy layers that breathe. Working with Jab Vix gives texture and dynamics to Aurien’s perspective and sets the sound for the song. It’s more about feeling the music than looking for peaks of high energy. It builds slowly and invites you to sit in the mood.

A highlight is the “Elegant Mix,” which takes the original and gives it a more subdued, slicker makeover. It allows the heart of the composition to come through more intimately, and this duality reinforces the idea behind Château Bonheur Musique as environment, experience, and feeling. “Empatia” is a debut statement and manifesto for the immersive, emotionally intelligent electronic music that works as effortlessly as it does in shared spaces. It’s a thoughtful direction for Aurien, where sound is not just heard, but lived in.

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Artist Spotlight

Saint Escape injects an attitude into a classic for a new generation on latest release “Everybody Wants To Rule The World”

SAINT ESCAPE takes a classic favorite, “Everybody Wants To Rule The World,” and gives it a new twist, transforming the iconic hit into an alternative rock statement full of personality and modern flair.

Rather than just repeating a familiar song, Saint Escape offers a bold vision to the track. There’s a touch of “baddiecore-lite” attitude, married with alt-rock vibes, a feeling that seems tailor-made for those who love nostalgia but want something that speaks to today. The result is familiar, yet refreshingly different.

The track establishes its own identity right from the first moments. The alternative rock styling provides a sharper edge to the song’s timeless themes, making for a dynamic listening experience that feels vibrant and contemporary. With confidence in every note, the performance can stand on its own but still respect the legacy of the original.

While acknowledging the song’s emotional and cultural significance, Saint Escape also celebrates a more rebellious aesthetic. The “baddiecore-lite” influence adds an interesting attitude to the track, making it feel fun, confident and effortlessly cool.

Connect with SAINT ESCAPE on Spotify || Instagram || Youtube