Entertainment

HUSTLING HIS WAY TO THE TOP WITH HIS EXTRAORDINARY MUSICAL TALENTS IS THELAW

Lawrens Joseph Anthony Buissereth was born on January 19, 2000, professionally known as THELAW. New York City-based record producer and record executive from Danbury, Connecticut. THELAW had expressed interest in beat-making in his early teens. The first production program he used was GarageBand and moved on to Logic Pro X, a gift from his friend at the age of 14. THELAW had developed relationships throughout his home-state by collaborating with artists and producers from Fairfield County, New Haven County, Hartford County, and New London County. THELAW began commuting to New York City, where he had already forged relationships with various artists from The Bronx, Brooklyn, Queens, and Harlem. Get into THELAW

Hey THELAW, Thanks for coming to Honk Magazine to talk about your music career. Can you tell us a story about what brought you to this specific career path?

In elementary school, I started playing the trumpet. I used to be selected for a regional band concert to play in New Rochelle, NY. I started learning piano in middle school and then around 13-14 years old my mom bought herself a new laptop which was a MacBook Air and had Garageband. So I used to try and use it to make beats and record songs. My friend Devin, who I still keep in contact with, found an Apple Store gift card with a little more than $1000 on it and he gifted me Logic Pro X. At first, I was rapping on my own beats with Apple earbuds and then in my second year of high school my classmate and friend Elijah gifted me a Snowball Microphone and I started recording others on my beats. My first song that really started to get plays on SoundCloud was “Broke Boy” with Sno and Ty Bando. We started following up with more singles and since then connected with more people and taking music more seriously

Can you share the most interesting story that happened to you since you started this career?

This isn’t really a story but what’s interesting is how everybody in this field kind of just knows each other. It’s weird when someone mentions a name of a person you’ve met before that you would’ve thought had no connection and it turns out they are life-long friends.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The funniest mistake I made when I was first starting was deleting songs that I released even though they were getting mad streams just because I thought it was trash like I basically self-sabotaged the come up lol.

What are some of the most interesting or exciting projects you are working on now?

I just released my solo album I Told You on all platforms. Artistry-wise, I am working with Platinum Beats recording singles and a joint EP. Production-wise, I’m working on a Compilation album with the various artists and producers I work closely with executive produced by myself. I’m also working on projects with Liik Bezzy and KeyDaDemon. I am working closely with EBK Woods, recording singles… hopefully, we start working on an album.

Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Some of the most interesting people I have interacted with to make the list short are Araab Muzik, Fuse of 808 Mafia, Capella Grey, DJ Spinmaster, and iam10k. Araab doesn’t really talk a lot but he has a lot of love for what he does. Fuse reminds me of someone’s cool uncle. With Capella, I didn’t have the chance to exchange a lot of words, but I can tell he does what he does for the love of the game. Spinmaster is really the youngest in charge; He’s like 17 years old booking artists like Lil Durk and DJing for Lil Rekk and other upcoming artists which is very motivating. One thing with iam10k is that he takes care of his people.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I’d recommend taking breaks now and then. This is something we are supposed to enjoy. If it ever gets to the point where you burn out just take a break and come back to it.

You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure?

Words of advice for others are just to do it and find out if you love it. If you don’t love it then just do something else. I don’t think anybody should be scared of failure because if you make quality music and you know how to market yourself, an audience will come to you whether it’s big or small.

Can you share with our readers any self-care routines, practices, or treatments that you do to help your body, mind, or heart to thrive? Kindly share a story or an example for each.

I like to spend time outside my usual environment whether that be taking a flight or taking a spin out of town; It helps my mind when I’m out… The cities I love are Boston and Brooklyn. Now and then I try to pray; I believe the position I am at is thanks to God. Also, I just like to relax and spend time outside the studio; When I’m not at the studio I like to be poolside, at the beach, and just being with the guys.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

I wish someone told me to be patient; I used to get very discouraged because I thought success would happen overnight

I wish someone told me to never let off the pressure. There were points where I got comfortable with where I was at even though it was nowhere near where I wanted to be

I wish someone told me to never forget what I’m doing this for. I was around people who do this just to get paid and that mindset rubbed off on me. Recently, I’ve come back to what I originally do this for and it’s the love of creating something I’m proud of for the world to possibly hear

I wish someone told me the importance of your network. Now that I have a much stronger support system, it’s easier for us to accomplish more and there’s less stress

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite “Life Lesson Quote” is to work smart, not hard. This has been relevant to my life because I only work hard at things I believe have the most return or benefit on my efforts. I don’t waste my time working hard on things that don’t matter.

None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I can’t single out one person. I’m grateful for Silver, Platinum Beats, Fernely Feliz, and many others. Whether it was through mindset, actions, or opportunities these are the first people that come to mind.

You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could start a movement that would bring the most amount of good to the most amount of people, it would be something for the younger people; I know that I am not that old myself but these kids are 10x more talented than we were at their age and if there was something or someone to invest in the younger people, I think in the long run that would help a lot of people.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might see this. 🙂

I’d love to sit over food with Kanye West because I see a lot of myself in him. He’s not the most gangster brother out there, but he’s outspoken and a little different. Also, he started as a producer/artist like me.

14 How can our readers follow you online?

Instagram, Twitter, Snapchat, TikTok: @lauwanz. Spotify: THELAW

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Artist Spotlight

“Yonkers” – Song by Tyler, the Creator

15 years ago, Tyler, the Creator released “Yonkers.” The song would go on to shape a generation of hip-hop fans and make him one of the most talked-about artists in modern music. Tyler’s work on “Yonkers,” which came out of the Los Angeles group Odd Future, was a brave mix of raw lyrics, dark humor, and simple production that made him stand out from other artists right away.

“Yonkers,” which is just over three minutes long, seems simple but has a big effect. The song’s production is based on a spooky bassline, simple piano chords, and simple drums. This puts Tyler’s voice and story front and center. His flow is slow and threatening, and it sends out a stream of verses that balance shock value with deep thoughts on themes like being alone, rebelling, and thinking about oneself. This song has a modern twist on the gritty, confrontational style of hip-hop that was popular in the early 2010s.

The music video for “Yonkers” became a cultural phenomenon all by itself. In the black-and-white video, Tyler looks straight into the camera while doing something that surprised both fans and critics. Tyler became known as an artist who isn’t afraid to push boundaries when the song’s raw lyrics and stark images quickly went viral. The video’s viral success brought Odd Future national attention and helped Tyler get more work, including his albums Goblin (2011) and Wolf (2013), which were both well-received by critics.

People who didn’t like “Yonkers” thought it was a new take on hip-hop. People in the genre often liked flashy production and collaborations, but Tyler’s solo song showed that minimalism can be just as interesting, if not more so, when it has strong lyrics. Young people who wanted realness and change connected with the song’s unapologetic tone, and its influence can still be heard in music today. Many contemporary artists assert that Tyler’s early compositions, particularly “Yonkers,” significantly influenced their lyrical writing and visual storytelling techniques.

“Yonkers” was a big moment in Tyler, the Creator’s career. It was a bold statement from a single artist who wanted to change the rules of hip-hop, and it captured the spirit of early Odd Future, a group that thrived on chaos, creativity, and free expression. More than ten years later, the song is still a touchstone for fans and a turning point in the growth of alternative rap. Its creepy beat, controversial lyrics, and viral music video are still seen as examples of a time when hip-hop was pushing its limits and welcoming a new generation of voices that were willing to question the way things were.

“Yonkers” is a cultural artifact, a snapshot of the time that shaped Tyler, the Creator’s unique artistic style, and a reminder of how powerful bold, unapologetic music can be.

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Artist Spotlight

A Boogie Wit da Hoodie’s New Project “Before Artistry” Drops Friday, Teasing Fans with a New Snippet

A Boogie wit da Hoodie, a rising rapper from New York, is set to release his highly anticipated project Before Artistry this Friday. Fans are going crazy over what will be another big step in his musical career. A Boogie is known for mixing melodic flows with deep lyrics. He has a reputation for making music that appeals to both mainstream audiences and hardcore hip-hop fans.

Along with the announcement, there is a short, exciting clip from the project that gives listeners a taste of what’s to come. We don’t know much about the tracklist yet, but the short preview shows off A Boogie’s signature style: smooth singing over catchy, hard-hitting beats. The snippet shows how well he can balance being emotionally open with telling stories in a confident, streetwise way, which is something he’s done in the past.

As soon as the snippet came out, fans took to social media to share their excitement and guess what kinds of collaborations might happen. A Boogie has worked with some of the biggest names in hip-hop before, so fans are already making guesses about which artists might be on Before Artistry. It’s clear from the snippet that the rapper is still working on his sound. He mixes modern hip-hop styles with the melodic sensibilities that have defined his career since Artist 2.0 came out in 2020.

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Before Artistry is a turning point for A Boogie, who has steadily risen from his early days in Highbridge, the Bronx, to become one of New York’s most important voices in modern hip-hop. His past work, like Hoodie SZN and The Bigger Artist, has made him known for making records that do well on streaming services and in cultural conversation. Fans and critics alike are excited to see how he pushes his art even further with the release of Before Artistry.

Music industry experts say that A Boogie’s strategy of teasing short clips before a full project comes out has worked very well to build excitement. The clip that was shared this week shows that he knows how to keep fans interested by giving them just enough to get them excited without giving away the whole experience. This method has helped him keep a strong online presence, with streaming numbers often going up right after teaser releases.

Before Artistry’s release date is also in line with a trend in hip-hop where artists use short previews to get people excited in a time when streaming is very competitive. A Boogie makes sure that fans are ready and conversations are already happening on social media by releasing a short clip before the project.

As Friday gets closer, excitement for Before Artistry grows. A Boogie is ready to release another project that will solidify his status as a major voice in modern hip-hop, thanks to his track record and the promising snippet. Fans will be paying close attention to see how the rapper balances new ideas with the catchy melodies that have made him famous. They want to see the full range of his latest work.

Before Artistry comes out this Friday.