Artist Spotlight

UP-AND-COMING CHICAGO ARTIST PRONTO VALID RELEASES NEW EP ‘MIDNITE FLOWERS’

The Chicago native artist, Pronto Valid, has released his new summer-time EP titled, ‘MIDNITE FLOWERS.’ The project gives an introspective look into the artist and his current mental and emotional state. The raw and gritty lyricism on all four tracks present a first-person take on the reality of being an artist in a day and age where entertainers and their mental health are taken for granted.

On the opening song, ‘GOAT,’ Pronto speaks on his humble-yet-hungry mindset that pushes his efforts as a musician, while taking a deeper look into why he has this mindset. Lyrics like, ‘Soldier in my blood- in my DNA, I got some blood that’ll never be buried no matter the prices they willing to pay,’ speak to his Bosnian-American roots. His reference to ‘blood that will never be burried’ is about his family members who were killed or went missing during the Balkan Wars in the 90’s as a result of genocide. Despite all of the hate and fake love, what keeps him motivated is his willingness to push past it all and reach high levels of success for his family that never had a chance to live out their lives.

The third song of the project, ‘GET AWAY,’ introduces a much more calm and introspective feeling throughout the EP. On this track, he explains his introvertedness as a result of cutting off childhood peers whose personality traits were toxic to his creative process as an artist and mental health as an individual. With very direct lyricism, he states; ‘If I could paint a perfect picture it would change with every peak, every glance, every minute, hour, second as we speak, There’s someone looking at it now who’s just like you and can’t be pleased, Always giving your critiques, With the same old shit you talked about at seventeen, Ain’t did shit since seventeen.’

To contrast with his sharp lyrics, the artist employs a laid-back style of production that aims to give you the feeling of a late night during the Summer. The washed-out synths in the background of his song, ‘DIE YOUNG,’ and the flagship song of the project, ‘AFTER HOURS,’ give a perfect example of the vibe he aims for while providing a strong kick/bass combo that sonically anchor all of the other elements of the songs and brings the project together.

Stay connected with: Pronto Valid

OFFICIAL WEBSITE: www.prontovalidofficial.xyz

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Artist Spotlight

GMG_Grizz brings melodic rap and undeniable attitude on latest release “Something Slight”

GMG_Grizz is here with “Something Slight,” officially released as “Something Slight Freestyle,” a rap record built on confidence, personal ambition and lyrical self-assurance. The St. Louis artist’s track, embraces the familiar brag-track approach, but gives it an interesting musical direction through its melodic rap delivery. The title itself is indicative of the mindset going into the release, showing the artist’s ability to spit dope flows and bars as just something natural, not some Herculean effort.

The flowing piano movement and the bouncing rhythm is what makes this freestyle worth revisiting. These elements make the record sound familiar but still keep the arrangement catchy and accessible. GMG_Grizz’s direction is more toward confidence and individuality, someone who is comfortable with his work ethic and the lifestyle he portrays. The melodic approach also gives the track a different personality than a straight rap performance, allowing its rhythm to carry much of the appeal.

“Something Slight” is a tantalising taste of where GMG_Grizz is heading musically. There’s room for him to explore this sound further, but the piano and rhythmic bounce provide a foundation for keeping the track interesting. A confident freestyle with a personality that you can recognise and re-play value.

Connect with GMG_Grizz on Spotify || Soundcloud

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Artist Spotlight

François Marius pushes romantic excitement into a dancefloor celebration with “La Loco”

François Marius arrives with a jolt of Latin Pop energy with “La Loco,” a dance-friendly track about attraction, romantic excitement and the fun madness of falling for someone. “LA Loco” is an immediate invitation to dance, with its catchy guitars, groovy bassline and spirited vocals giving it a friendly musical personality. Its approach is refreshingly simple, with the aim of having a good time rather than complicate the experience unnecessarily.

The song becomes even more interesting when Bérénice is on board, because the chemistry between the two performers is palpable. Their vocal call and response is a playful give and take, reflecting the thrill of two people being attracted to each other. It makes the romantic theme feel conversational, turning the performance into a musical chase instead of a one-sided declaration.

The acoustic elements also merge with the modern Latin beats, defining the danceable orientation of the track. “La Loco” is ultimately about enjoying the thrill that comes with attraction and letting yourself get carried away by the moment. Its constant call to swing along adds another layer of infectious energy. François Marius and Bérénice are a feel good collaboration that combines romance, rhythm and movement into an appealing Latin Pop package.

Connect with François Marius on Spotify