Hip-Hop
Liljayydoe threads truth and talent into “In My Genes”
Liljayydoe’s latest single, “In My Genes,” is a reverberation. A window to his soul that isn’t trying to garner attention, but does so with each verse. There’s something appealing about the relaxed feel of “In My Genes.” It doesn’t posture or preach. It does not feel theoretical or imagined, it feels like the sort of conversation you might have with Liljayydoe late at night, somewhere between yourself and the cosmos. He’s not playing for the crowd, he’s talking to it. The sentiment comes through loud and clear.
The song’s rootedness is what makes it remarkable. From the title alone, Liljayydoe coaxes us to think about legacy not in the ostentatious way, but in the hushed yet potent way identity is transmitted and unearthed. It’s not just rapping about what he possesses, he’s giving up who he is. The flow is paint-splattered, but it is the sentiment below the rhythm that really hooks you. It doesn’t need to shout. The production allows the story to breathe, enfolding Liljayydoe’s words in melodic simplicity that only emphasizes their gravity. Each bar sounds purposeful, like a stitch in the larger fabric of his experience.
What makes “In My Genes” beautiful is its openness. Liljayydoe isn’t afraid to get personal, he embraces it. And in drawing attention to them, he provides a place for listeners to recognize themselves, their own struggles, and their silent strength. The music is a memory on the move, an identity that rocks to a rhythm. Whether you’re a longtime fan or new to him, this single indicates something more profound about Liljayydoe as an artist. He’s writing songs and making self-portraits. And if “In My Genes” is any indication of what’s to come, he’s just starting to unlock the power in his voice.
Artist Spotlight
Ewulf crank it up with the pounding latest release “Shutting It Down”
Ewulf’s latest release, “Shuttin It Down” has that kind of energy that’s meant to get attention from the jump. The song is produced with a heavy hip-hop beat and an R&B crossover hook that’s all about a hyped, high energy vibe. The result is a throbbing dose of movement to the track, offsetting the weight of its production with a smooth, R&B-inflected hook.
One of the more obvious strengths of “Shuttin It Down” is the production. The heavy kick gives the track a solid rhythmic base and the catchy synths give a memorable element to the sound. All of these things add up to a production that is direct and energetic but does not lose the melodic side brought in by the crossover hook.
“Shuttin It Down” performs the most basic of musical magic, it generates energy in the room. Ewulf merges the power of hip-hop production with the softer sound of an R&B hook to create a track all about the momentum. The heavy kick is the backbone of the rhythm and the synth work gives the track a more melodic feel.
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Artist Spotlight
MIVA unveils a soft texture with an unexpected grit on latest release “Do You”
“Do You,” an alternative R&B track, evokes a compelling sense of motion, MIVA, one that finds itself comfortably between familiar textures and surprising production choices. The Montreal-based artist, producer, songwriter, and visual artist considers music part of a larger world where sound, fashion, and cinematic storytelling converge.
The production doesn’t want to stay still, not least through the saxophone, which gradually mutates into something like an electric guitar. It’s an odd detail that gives the arrangement an evolving character without detracting from its alternative R&B foundation. Vocal fry adds an unexpected metal influence to the track, adding some grit and tension below the softer textures.
MIVA allows different influences to coexist in the same space rather than being defined by a single, obvious musical direction. The result is a very identity-driven track, with a hypnotic rhythm, expressive vocals, and production choices that keep the listener on their toes throughout. “Do You” is a showcase of MIVA as an artist who is unafraid to explore the space between softness and intensity, offering an alternative R&B experience with its own character.
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