Another one is mourning in hip hop after reports have surfaced that CEO Grip, a business partner and close associate of Yo Gotti and the CMG camp, has died. The news of Grip’s reported death has elicited a torrent of tributes from artists, colleagues, friends, and fans who remembered him as an integral part of Memphis’ music community.

The Jasmine Brand reports that at press time, an official cause of death had not been revealed, but there were rumors circulating online. At the time of this writing, neither Yo Gotti nor CMG had issued a public statement on Grip’s reported passing.

Grip was closely linked to the CMG camp, described as a key Memphis fixture and a behind the scenes force linked to the collective’s success. After the news of his death broke, many people associated with CMG and the wider hip hop community took to social media to pay their respects and mourn his loss.

Grip’s affiliation with CMG placed him in a central role in the Memphis music scene, where his work was linked to the business side of the collective and its overall success. He mostly contributed behind the scenes, but the response to his reported death shows how much respect he had among those around him.

Read More: Kid Cudi Sets the Record Straight on Ye Comments After Ebro Dispute

As of this writing, the details of Grip’s death are still unconfirmed. The official cause of death is not public, and according to the information provided, Yo Gotti and CMG have not issued statements.

As the situation develops, additional information may come to light from CMG, Grip’s family, or other official sources. So far, the tributes are coming from those who knew him and those who were influenced by his presence in Memphis’s hip hop scene.

50 Cent is driving his business empire in a new direction as he enters the casino gaming world with a new game called “50 Cent’s Head Crack.”
The rapper and entrepreneur announced the game on Instagram, saying it will debut publicly later this month. Along with the announcement came some promotional footage of players huddled around a craps table as three dice are rolled, giving us a first glimpse of the casino-themed project.

“Head Crack” will be officially unveiled at the G2E Gaming Expo in Las Vegas on September 29. 50 Cent is preparing to roll out another business venture outside his music career, and the game is being promoted with the tagline, “New Game, Bigger Energy.”

For 50 Cent, though, the Las Vegas event seems like more than a one time performance. He told followers he’s looking to take “Head Crack” to casinos after its debut, hinting that the gaming concept could eventually move beyond the expo and into the casino environment.

The announcement extends a business portfolio that has already stretched far beyond recording music. Over the years, 50 Cent has expanded his interests to include television, film, spirits, live entertainment, and other ventures, continuing to explore opportunities outside of hip hop.

Casino gaming may be a different direction, but the move fits the larger pattern of the rapper building businesses across multiple industries. Now with “Head Crack,” he’s attaching his name and creative identity to a casino game based on three dice.

Read More: Jeweler Apologizes After Posting BloodHound Q50’s Bloodstained Chain and Rolex

Details about the game remain limited. The promotional footage gives a sense of the gameplay setting. Still, we expect more details on how “Head Crack” works and where it might eventually be available after its unveiling in Las Vegas.

The announcement also gives the project an immediate platform to reach the gaming industry, as it will debut at the G2E Gaming Expo.
For now, the new casino game gives 50 Cent another business venture to add to his already expansive portfolio and another reason for fans to watch what he does next.