Music

ASAP Ferg And NLE Choppa Help The Emerging AG Club Rep For ‘Memphis’

The Bay Area collective breaks convention to borrow from another area known for its trademark regional sound. …

Although the emerging youth rap collective AG Club — short for “avant-garde” — proudly represents San Francisco, their breakout single is hardly beholden to the sonic conventions of the Bay Area. In fact, “Memphis” sounds much more like the bass-heavy trap rap of its namesake as it does the post-hyphy party rap of fellow NorCal denizens SOB X RBE or Guapdad 4000.

So the addition of guest rappers ASAP Ferg and NLE Choppa to the song’s remix, “Memphis Pt. 2,” is actually fitting in many ways. Like AG Club, the ASAP Mob eschewed local solidarity for an omnivorous sound that saw the blog era breakouts sampling from places like Houston, London, and yes, Houston to form their sonic playgrounds. Meanwhile, NLE Choppa is a resident of Memphis who has shown an increasing versatility beyond regional sounds as his popularity as a featured artist grows — yet here, he sounds right at home. The video finds them all linking up to wreak havoc in Los Angeles, just to really mix things up.

In an introductory interview for Vice’s i-D Magazine, AG Club gets compared to ASAP Mob as well as the LA-based diversity collective Brockhampton, while the group’s members Baby Boy, Jody Fontaine, and Mick Antony say their mission is “to take over every form of media from music to TV, film, and fashion.” Beginning with the breakout viral hit that is “Memphis,” we’d say they are well on their way.

Watch AG Club’s “Memphis” video above.

NLE Choppa is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

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Artist Spotlight

MTS Management Group artists celebrates friendship with new release “A Song for My Friends”

MTS Management Group artists’ latest release, “A Song for My Friends,” is a happy, upbeat song that captures the magic of being together, celebrating, and remembering. The track has a contagious energy that is like the spirit of late-night jam sessions and sing-alongs that happen out of the blue. The production is clean and smooth, but also laid-back.

The tune of “A Song for My Friends” is a toast, and it’s clear what the band wants. A party for the people who have been there since the beginning, the fans who keep coming back, and the nights that artists will never forget that remind them why they fell in love with music in the first place.

“A Song for My Friends” stands out in a world full of overproduced singles because it has heart, energy, and honesty. It’s a moment we shared that I put in a bottle and sent to you with a chorus that you’ll be singing long after the music stops.

Connect with MTS Management Group artists on Instagram || Facebook || Twitter

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Artist Spotlight

Michael Soul hides from being open with new release “Hiding”

Michael Soul’s new single, “Hiding,” is a dark, hypnotic electronic track that takes listeners to a private place in their minds where they are alone, thinking, and feeling upset. “Hiding” was written when the author was very lonely. Michael Soul turns days of being alone, when silence seemed to last forever, and connection seemed impossible, into an immersive sound.

Andrea Mastroiacovo’s polished work makes the single even better, clarifying and deepening the song’s dark mood. The production carefully reflects that emotional weight with simple textures and dark electronic sounds that make you feel like you’re alone with your thoughts.

“Hiding” is a song about feeling alone, scared, and wanting to hide from being open. It asks questions that are quiet but sharp, like why do we hide what we feel? How does fear ruin love? And can we stop going in circles of misunderstanding and emotional distance? These echoes linger long after the track ends, prolonging the sound.

Connect with Michael Soul on Spotify || Instagram || Youtube ||Soundcloud