Entertainment
BOSSIP Exclusive: Goodie Mob Talks New Album “Survival Kit,” Picks Their Verzuz Opponent, Reflects On “Soul Food”–25 Years Later & More!
Goodie Mob talks their new album “Survival Kit,” reflects on the 25th Anniversary of “Soul Food,” picks their Verzuz opponent and more in interview …
Living legends!
Legendary Atlanta quartet Goodie Mob has nothing left to prove in a hype-fueled industry that never deserved them.
Comprised of Cee-Lo, Big Gipp, Khujo and T-Mo, the Mob assembled in 1991 as a vital part of iconic Hip-Hop collective The Dungeon Family responsible for countless classics that still resonate to this day.
Blessed with a multi-platinum production team and Outkast, Witchdoctor, Backbone, Big Rube, Cool Breeze, and P.A. on their side, the timeless titans reigned as one of the few respected Southern Rap groups to earn respect from Hip-Hop’s fickle gatekeepers, tastemakers, critics and fans.
For nearly 30 years, they’ve pushed the culture forward with soul-smoldering messages across an enviable catalog that now includes the essential new album “Survival Kit.”
We caught up with Khujo, T-Mo & Big Gipp to talk about their incredible new album and much, more more in an interview you absolutely need in your life.
I was excited listening to this project–how did you get that classic Goodie Mob feeling back in the studio, that synergy, that sound?
(Khujo) Ah man, we never really stopped making music so we’ve been in the saddle rockin,’ you know what I mean? So once we realized the importance of the 25th year Anniversary of “Soul food” that gave us more incentive to put a new album out for our fans…and to name it “Survival Kit”–you know, that’s the theme of what’s going on right now.
Some our fans might need our music to add to their survival kit so for us to lock in with Organize Noize and put our heads together, along with the COVID going on—it forced everybody to get together and put this project together.
(Big Gipp) COVID really put everything in perspective. It was the first time we actually got to really live the record “Cell Therapy.” Everybody.
So with that being something that was sparking the interest of the group, sparking the interest of this record all over the Internet, it was really making us feel like, ‘OK, we got our 25th Anniversary of “Soul Food” but what if we could serve our fans with a brand new album with the Magic Nine–and the Magic Nine being the four Goodie Mob, two Outkast and the three Organized Noize.’
The original ones from the Southernplayalisticadillacmuzik and that’s what we did. We put the original playas from the first time anybody ever heard us together for this album and for our fans and anybody that’s been traveling with us so we are so proud that we we were given this opportunity.
I haven’t been this proud of a project since the first and second album. And that’s the truth.
The thing about this album is you stayed true to Goodie Mob. You didn’t chase trends and do what everyone else is doing. What was the conversation like with Organized Noize?
(T-Mo) We didn’t have to do too much talking… it’s an organic situation. It’s so natural, so organized and we’re so Goodie that when we got back together, man, it was like riding a bike. Everything just fell in place naturally.
We’ve been waiting to do another record with Organized Noize, the fans been ready, begging us to do another Record with Organized Noize. It’s just a great honor and privilege to have the time and the opportunity moreso than anything else, man, to even do this album.
There’s a lot of talk about politics on the album–the state of everything going on. What direction do you feel like you want to see us move in? Whether it’s Atlanta or America in general?
(Khujo)That’s a good question–I’ll keep it simple, man, I just want to see peace. Peace and justice, you know what I mean? Not two laws–one law for the white man and one law for the Black man–a law for everybody. That’s all anybody would want… peace and to be able to provide for their family.
Do you feel, as a group, that you get the recognition you deserve as trendsetters, as tastemakers? And, as far as your legacy is concerned, do you feel content or is there something missing?
(Khujo) *smiles* what yall think, fellas?
–you coined phrases, you were the first to do so many things and I feel like it’s glossed over?
(Big Gipp) you know why! You know why. In so many areas, we were better than a lot of people that they say are the best. In so many areas. From writing our own rhymes–all our music is original. We kicked a** for five, six years straight on the stage and couldn’t nobody touch us and STILL can’t touch us.
You just know it’s fixed. It’s cool, because right now we’re going to prove again with “Survival Kit.” New music, new rhymes, no ghost writers. We did all the music and everything’s original from Atlanta AGAIN.
I had to slide this question in–who would you pick for a Verzuz battle? Who do you feel like you match up with?
(Big Gipp) Check this out, let me tell you the real deal. So when you talk about a crew who’s still making music right now, it ain’t no competition.
I keep trying to find the competition with folks. We got a real singer in our group. If you ain’t the Fugees and can bring Lauryn Hill out, you lost.
So, Goodie Mob vs. The Fugees…
(Big Gipp) That’s the only thing I can [think of]
How do you feel about the upcoming artists you influenced? Have they ever paid their proper respect? Checked in?
(T-Mo) They have. You gotta look at folks like Travis Scott who redid “Cell Therapy.” 50 Cent sampled “They Don’t Dance No More.” So it’s a whole lot of these new cats who come out and sample our stuff. To me, that’s paying homage. That’s showing love. It ain’t done out of malice. It’s done out of love because they’re checking in with us, you know.
So, it’s all love. We don’t need a stamp from everybody but just for them to be rapping right now shows us we were leaders in our generation.
Because, believe me, they were not around when we first started. They were babies or weren’t even born… we opened the door for them, brother.
In celebration of the 25th Anniversary of “Soul Food,” give me some Atlanta Soul Food restaurants to recommend to our readers?
(Big Gipp) We do a lot of cooking ourselves now *laughs* I would go with Slutty Vegan-she’s killin’ the game right now and Local Green. That’s the two spots I’ll give you. (Exclusive: Slutty Vegan x Goodie Mob collab coming soon)
Stream “Survival Kit” here and follow the legendary Goodie on Instagram here.
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Artist Spotlight
“Yonkers” – Song by Tyler, the Creator
15 years ago, Tyler, the Creator released “Yonkers.” The song would go on to shape a generation of hip-hop fans and make him one of the most talked-about artists in modern music. Tyler’s work on “Yonkers,” which came out of the Los Angeles group Odd Future, was a brave mix of raw lyrics, dark humor, and simple production that made him stand out from other artists right away.
“Yonkers,” which is just over three minutes long, seems simple but has a big effect. The song’s production is based on a spooky bassline, simple piano chords, and simple drums. This puts Tyler’s voice and story front and center. His flow is slow and threatening, and it sends out a stream of verses that balance shock value with deep thoughts on themes like being alone, rebelling, and thinking about oneself. This song has a modern twist on the gritty, confrontational style of hip-hop that was popular in the early 2010s.
The music video for “Yonkers” became a cultural phenomenon all by itself. In the black-and-white video, Tyler looks straight into the camera while doing something that surprised both fans and critics. Tyler became known as an artist who isn’t afraid to push boundaries when the song’s raw lyrics and stark images quickly went viral. The video’s viral success brought Odd Future national attention and helped Tyler get more work, including his albums Goblin (2011) and Wolf (2013), which were both well-received by critics.
People who didn’t like “Yonkers” thought it was a new take on hip-hop. People in the genre often liked flashy production and collaborations, but Tyler’s solo song showed that minimalism can be just as interesting, if not more so, when it has strong lyrics. Young people who wanted realness and change connected with the song’s unapologetic tone, and its influence can still be heard in music today. Many contemporary artists assert that Tyler’s early compositions, particularly “Yonkers,” significantly influenced their lyrical writing and visual storytelling techniques.
“Yonkers” was a big moment in Tyler, the Creator’s career. It was a bold statement from a single artist who wanted to change the rules of hip-hop, and it captured the spirit of early Odd Future, a group that thrived on chaos, creativity, and free expression. More than ten years later, the song is still a touchstone for fans and a turning point in the growth of alternative rap. Its creepy beat, controversial lyrics, and viral music video are still seen as examples of a time when hip-hop was pushing its limits and welcoming a new generation of voices that were willing to question the way things were.
“Yonkers” is a cultural artifact, a snapshot of the time that shaped Tyler, the Creator’s unique artistic style, and a reminder of how powerful bold, unapologetic music can be.
Artist Spotlight
A Boogie Wit da Hoodie’s New Project “Before Artistry” Drops Friday, Teasing Fans with a New Snippet
A Boogie wit da Hoodie, a rising rapper from New York, is set to release his highly anticipated project Before Artistry this Friday. Fans are going crazy over what will be another big step in his musical career. A Boogie is known for mixing melodic flows with deep lyrics. He has a reputation for making music that appeals to both mainstream audiences and hardcore hip-hop fans.
Along with the announcement, there is a short, exciting clip from the project that gives listeners a taste of what’s to come. We don’t know much about the tracklist yet, but the short preview shows off A Boogie’s signature style: smooth singing over catchy, hard-hitting beats. The snippet shows how well he can balance being emotionally open with telling stories in a confident, streetwise way, which is something he’s done in the past.
As soon as the snippet came out, fans took to social media to share their excitement and guess what kinds of collaborations might happen. A Boogie has worked with some of the biggest names in hip-hop before, so fans are already making guesses about which artists might be on Before Artistry. It’s clear from the snippet that the rapper is still working on his sound. He mixes modern hip-hop styles with the melodic sensibilities that have defined his career since Artist 2.0 came out in 2020.
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Before Artistry is a turning point for A Boogie, who has steadily risen from his early days in Highbridge, the Bronx, to become one of New York’s most important voices in modern hip-hop. His past work, like Hoodie SZN and The Bigger Artist, has made him known for making records that do well on streaming services and in cultural conversation. Fans and critics alike are excited to see how he pushes his art even further with the release of Before Artistry.
Music industry experts say that A Boogie’s strategy of teasing short clips before a full project comes out has worked very well to build excitement. The clip that was shared this week shows that he knows how to keep fans interested by giving them just enough to get them excited without giving away the whole experience. This method has helped him keep a strong online presence, with streaming numbers often going up right after teaser releases.
Before Artistry’s release date is also in line with a trend in hip-hop where artists use short previews to get people excited in a time when streaming is very competitive. A Boogie makes sure that fans are ready and conversations are already happening on social media by releasing a short clip before the project.
As Friday gets closer, excitement for Before Artistry grows. A Boogie is ready to release another project that will solidify his status as a major voice in modern hip-hop, thanks to his track record and the promising snippet. Fans will be paying close attention to see how the rapper balances new ideas with the catchy melodies that have made him famous. They want to see the full range of his latest work.
Before Artistry comes out this Friday.
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